This document discusses how to centralize video accessibility efforts at an organization. It begins with defining video accessibility and what centralized video accessibility means. The benefits of centralization are then outlined, such as being more efficient, cost-effective, and ensuring consistency and compliance. Steps for achieving centralization are provided, including building a foundation, understanding current media creation processes, auditing existing content, and creating an accessibility workflow. Challenges like limited budgets and resistance to change are addressed. Themes from organizations that have successfully centralized are presented, such as having a dedicated accessibility team and committing to designing all content with accessibility in mind from the start.

1. d
How To
Centralize Video
Accessibility
Efforts at your
Organization
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2. MEET THE SPEAKERS
Elisa Lewis Brigid Ling
Elisa Lewis is the Senior
Inbound Marketing
Manager at 3Play Media,
a full-service video
accessibility solution
that delivers on quality,
turnaround, and support.
Brigid Ling is the Director
of Marketing for
Captionmax. Brigid’s
commitment to helping
companies make their
content accessible to
anyone, anywhere, drives
her forward-thinking
action at Captionmax.

3. AGENDA
WHAT WE’LL COVER TODAY
● What Is Video Accessibility?
● What Does Centralized Video Accessibility Mean?
● Benefits of Centralization
● Steps for Centralization
● Challenges of Centralization – And How to
Overcome Them!
● Themes Across Orgs Doing Centralization Well
● Q&A

4. Video accessibility refers to the process
of removing barriers that prevent
interaction with, or equal access to,
audio-visual video content by any
person who is d/Deaf, hard of hearing,
blind, low vision, neurodivergent, or
disabled, typically through the use of
accessibility tools and technologies.
WHAT IS
VIDEO ACCESSIBILITY?

5. WHAT DOES IT MEAN TO HAVE
CENTRALIZED VIDEO ACCESSIBILITY?
All video accessibility
needs, from live and
recorded captioning to
audio description, from
transcription to
localization, go through
one central department
within an organization.

6. WHY SHOULD YOU CENTRALIZE
VIDEO ACCESSIBILITY?
Efficient,
cost-effective,
and thorough
solution.
Increases
buy-in and
budgets from
executive
teams.
Makes accessibility
testing and
measurement more
manageable and
sustainable.
Saves
organizations
time and
resources.
Helps ensure
consistency
and
compliance.

7. POLL!
Does your organization have centralized
captioning processes?

8. Steps to Achieve
CENTRALIZATION Build a foundation.
Understand your media creation
culture.
Audit your previous content &
processes.
Design new video content with
accessibility in mind.
The goal with
centralization is that, with
time, video accessibility
will become part of your
organization.

9. STEP ONE
BUILD A FOUNDATION
● Make space for accessibility: hire or train
a video accessibility expert for your
organization.
● Create a video accessibility policy.
● Begin communicating your commitment
to accessibility to the members of your
organization.

10. EXAMPLE:
CAPITAL ONE
● Had a decentralized business
model.
● Had a lack of awareness and
understanding of
accessibility.
● Created a Digital Accessibility
Team
● Now responsible for all digital
accessibility across business
operations and geographies
By building a digital
accessibility team, and
building empathy and
awareness within the
organization, Capital One was
able to build a centralized
accessibility process!

11. STEP TWO
UNDERSTAND YOUR MEDIA CREATION CULTURE
● What does the flow for creation look like? How
can it be improved for integration of
accessibility services?
● Ensure visibility into video productions: who,
where, and when?
One of the biggest challenges in
centralizing video accessibility is
communication.

12. ● Does your current video library include captions,
transcripts, and/or audio description? Analyze what
you currently have and ways to add accessible
elements into your process.
● Prioritize your video library for the addition of CC, AD,
and more.
STEP THREE
AUDIT YOUR PREVIOUS CONTENT
Aim to meet at least a minimum level of
conformance to Web Content Accessibility
Guidelines 2.0 (WCAG 2.0).

13. STEP FOUR
CREATE A VIDEO A11Y WORKFLOW FROM
PRODUCTION TO PROMOTION
Create a process all
departments at your
organization follow.
Optimize
workflows by
planning ahead.
Design new video
content with
accessibility in
mind.
Access services can be
done in-house or
outsourced to
professional companies.

14. CHALLENGES
LIMITED BUDGET
LACK OF CLEAR OWNERSHIP
RESISTANCE TO CHANGE

15. HOW TO FURTHER
YOUR BUDGET
POOL RESOURCES
GRANTS & FUNDING
BE CREATIVE
UTILIZE BULK DISCOUNTS

16. Consist of employees
from multiple
departments
Drive accessibility
awareness and
buy-in at all levels
of the organization
Work closely with all
company stakeholders
to ensure accessibility
initiatives are
successful
Be involved during all
project or product
development phases
HOW TO ESTABLISH CLEAR OWNERSHIP
CREATE AN ACCESSIBILITY TEAM OR COMMITTEE

17. HOW TO ENCOURAGE CHANGE
Identify the benefits of accessibility for brand
image and sales initiatives.
Legal requirements and repercussions.
Educate employees.
Have a plan in place.

18. CENTRALIZATION
TAKES TIME ● Streamline your
processes.
● Make your content
inclusive from the start.
● Prevent accessibility from
becoming an
afterthought.
By prioritizing accessibility,
you will expand your audience, spread your
message, and harness powerful results.

19. THEMES FROM ORGANIZATIONS
THAT HAVE CENTRALIZED
Dedicated accessibility role or
team within the organization
Consistent commitment to
designing all content around
accessibility
Utilizing a single vendor for
accessibility needs
Understand the broader benefits of
implementing accessibility

20. Q&A
Ask us anything!

21. UPCOMING EVENT
Fireside Chat with
Judy Heumann
Thursday, August 4
2 pm ET