This document discusses the importance and benefits of captions. It notes that captions increase video viewing time on Facebook by 12% and that 41% of videos are incomprehensible without sound or captions. It also highlights that captions can help the deaf/hard of hearing (48 million Americans), visual learners, those with learning disabilities like dyslexia, environments where sound is sensitive, and people for whom English is a second language. The document then provides ways to create captions, including doing it yourself, using in-house staff, or working with a vendor. It describes 3Play Media's automated and human-reviewed captioning process and their goal of making accessible video easy.

1. WHAT ARE
CAPTIONS?

4. WHY SHOULD
YOU CAPTION?

5. 12%Captions increase view time on Facebook
videos by 12%
41%Of videos are incomprehensible w/o sound or
captions
80%Of Facebook viewers react negatively to videos
autoplaying without sound or captions

8. THE a11y
PICTURE
71%Of people with disabilities leave a website immediately if it is not
accessible.
48 MILLIONAmericans are d/Deaf or hard of hearing. That’s 20%!
97%Of students say they have difficulty paying attention.
26 MILLIONAmericans live with invisible disabilities.

9. 98.6%Of students find captions helpful for learning
75%Use captions as a learning aid
FOCUSIs the #1 reason students use captions for learning
RESEARCH: www.3playmedia.com/student-research-study/

10. Closed captions can help everyone
access your content!
▸ d/Deaf & hard
of hearing
viewers
▸ People who
are visual
learners
▸ Learning
disabilities like
dyslexia
▸ Sound-sensitive
environments
▸ People who
have trouble
paying attention
▸ People who
know English as
a 2nd language

11. Closed captions also help you as a
video publisher!
▸ Compliance
with legal
requirements
▸ Create other
content from
transcripts
▸ Increased
views on social
media
▸ Translation to
reach a global
audience
▸ Improve your
video SEO
metrics
▸ Make your
video
searchable

12. HOW
DO YOU
CREATE
CAPTIONS?

13. A FEW
WAYS ...
DIY
In-house
Use a vendor

14. QUALITY
STANDARDS

15. WHAT ABOUT
SPEECH
RECOGNITION?

17. 3PLAY
PROCESS
1: Automatic Speech
Recognition
2: Human Editing Cleanup
3: Human Quality Review

18. GOAL: MAKE
ACCESSIBLE
VIDEO EASY
Online Account System
Automated Workflows
1 Click Video Search Tools
Audio Description

19. THANKS!
Lily Bond
Director of Marketing
3Play Media
www.3playmedia.com
lily@3playmedia.com