This document summarizes a presentation about closed captions, accessibility, and search engine optimization. The presentation discusses what captions are, their benefits for accessibility and SEO, and legal requirements for captions. It also demonstrates interactive video search using captions. The presentation is intended to explain the value of captions for making video content accessible to the deaf and hard of hearing, improving comprehension and user experience, and supporting content marketing through search engine optimization.

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TOLE KHESIN | VP, MARKETING | 3PLAY MEDIA
Closed Captions, Accessibility & SEO

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About 3Play Media
‣ Closed captioning + subtitling + transcription
‣ Based in Cambridge, MA
‣ 800+ customers in media, entertainment, enterprise, education

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Agenda
‣ What are captions?
‣ Benefits of captions & transcripts
‣ Accessibility laws
‣ Interactive demos

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What Are Captions
‣ Text that has been time-synchronized with the media

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What Are Captions
‣ Text that has been time-synchronized with the media
‣ Captions convey all spoken content and sound effects

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What Are Captions
‣ Text that has been time-synchronized with the media
‣ Captions convey all spoken content and sound effects
‣ Originated in the early 1980s for broadcast TV

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Terminology
‣ Captions vs. Transcript

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Terminology
‣ Captions vs. Transcript
‣ Captions vs. Subtitles

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Terminology
‣ Captions vs. Transcript
‣ Captions vs. Subtitles
‣ Closed vs. Open Captions

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Terminology
‣ Captions vs. Transcript
‣ Captions vs. Subtitles
‣ Closed vs. Open Captions
‣ Post Production vs. Real-Time

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Caption Formats SRT Example
01:02:53:14 94ae 94ae 9420 9420
01:02:55:14 942c 942c
01:03:27:29 94ae 94ae 9420 9420
SCC Example

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Why Transcribe?

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Why Transcribe?
‣ SEO

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Why Transcribe?
‣ SEO
+7% Search Traffic
+389 Inbound Links

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Why Transcribe?
‣ SEO
‣ Accessibility for deaf and hard of hearing
48 MillionAmericans with some hearing loss

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Why Transcribe?
‣ SEO
‣ Accessibility for deaf and hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
80%Closed caption users who
don’t have any hearing loss

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Why Transcribe?
‣ SEO
‣ Accessibility for deaf and hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Search + navigation = better user experience

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Why Transcribe?
‣ SEO
‣ Accessibility for deaf and hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Search + navigation = better user experience
‣ May be required by law

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Why Transcribe?
‣ SEO
‣ Accessibility for deaf and hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Search + navigation = better user experience
‣ May be required by law
‣ Content marketing

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Why Transcribe?
‣ SEO
‣ Accessibility for deaf and hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Search + navigation = better user experience
‣ May be required by law
‣ Content marketing
‣ Translation to foreign languages

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Accessibility Laws
Rehabilitation Act: Sections 508, 504
‣ Covers federal agencies and orgs with federal subsidies
ADA: Titles II, III
‣ Covers public and commercial entities
‣ Netflix lawsuit: What is a “place of public accommodation”?
CVAA
‣ Covers Internet content that aired on TV
‣ July 11, 2014 ruling: Clips require captions too

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CVAA Certification

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Interactive Video Search (1/2)

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Interactive Video Search (2/2)

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Thank you
Tole Khesin | 3Play Media
tole@3playmedia.com
+1.617.764.5189 X103