2. mHealth will not succeed unless it successfully
integrates the 65+ population into the program
Source: U.S Department of Health & Human Services
2
3. mHealth is more than just device connectivity
and heath data monitoring
Acute Chronic Re- End-of-Life
Preventative Diagnosis Support
Care Care habilitation
3
4. mHealth players need to think in 3 dimensions
Technology
Excellence
Clinical Excellence Service Excellence
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5. GreatCall has created an integrated platform to
drive compliance in mHealth for Seniors
Integrated Platform
Cell Phone | Rate Plans | 24X7 Live Customer Service
myJitterbug.com | Value Added Services | Data Vault 5
6. We are seeing adoption and usage of our current
mHealth portfolio
12,000 customers in 6 months
4,000 calls per month
4,000 customers
91% unsure/ 20% need medical
attention within 24 hours
1,000 customers in 1 month
Launching Fall 2010
20,000 minutes/month of
wellness advice
WellDoc customized for Greatcall 6 month trial with Meridian Health
Published randomized Self reported compliance from
controlled trial 63% to 90%
2.03 HbA1c drop, ~$1,530 PPPY “Not needed” top response for
cost savings non-compliance
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7. Consumers are confirming this opportunity is real
% Interested in Service/App at Price Points
% Interested in Well Being Services/Apps
49%
46% 45%
42%
40%
33% 37% 36% 38%
34%
32% 32%
< 50 50-54 55-59 60-64 65-69 70-74 75-79 80+ $4 $6 $8 $10
Age Price
Chart 1. What is your level of interest in having access to easy-to-use applications that enhance your lifestyle, personal safety, manage your fitness or health?
Chart 2: Would you be more or less likely to pay for access to these applications if you knew that they would cost you just [SPLIT SAMPLE: four/six/eight/ten] dollars per month?
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