1. A New Way of
Working to Support
Better Patient
Outcomes
Sarah Sanders
Head of Global mHealth Marketing
Vodafone mHealth Solutions
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2. Agenda
• Industry Revolutions
• Vodafone mHealth Approach
• Remote Care Services Case Studies
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3. The music industry revolution
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4. Over 5 billion mobile phone connections worldwide
Wireless Intelligence 2010
An iPhone has more processing power than the North
American Air Defense Command did in 1965
Fredrick Knight, Over 3bn Connected & Counting 2011

5. The communications industry revolution
Complexity / fragmentation
Video calling
Email Conferencing
Fax SMS/MMS Social media
Morse code Telephone Voicemail Mobile phone IM
Time
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6. SWITZERLAND
Reimbursement limitations for orphan drugs
Swiss Federal Court, 23 November 2010
GERMANY ITALY
20% of population > 65 today growing to
30% by 2050
CIA World Factbook 2010, WHO predictions
UNITED KINGDOM
NHS to make savings of 20% over the
next four years
The Telegraph, 23 June 2010
EUROPE US
10% of European GDP is spend on
TANZANIA
healthcare in 2007 up from 7% in 2000. US
0.02 physicians per 1’000 people vs.5.8 in
is already at 17%
OECD and Eurostat Monaco
Nationmaster.com 2011
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7. The healthcare industry revolution?
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8. Our mission
“IMPROVE HEALTHCARE OUTCOMES AND QUALITY OF LIFE
BY GIVING PATIENTS AND HEALTHCARE PROFESSIONALS
INCREASED FLEXIBILITY AND FREEDOM”
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9. Our Solution Areas
NEW WAYS OF WORKING
MHEALTH PROFESIONAL
UNIFIED COMMUNICATIONS
MHEALTH HOSPITAL TO HOME
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10. Doctor to Specialist Telemedicine
REMOTE CARE SERVICES GREECE
• Pilot launch in 2006, live roll-out in 2008 in 17 remote municipalities
• More efficient use of resources through remote diagnosis and treatment
consultation between local doctors and centralised specialists
• Expansion to 30 Greek municipalities in 2011
• New pilot scheduled for Albania
“The telemedicine program allows
me to offer a much more effective
treatment to my patients here in
Aliveri “
Nikos Dimitros, GP Aliveri Health Centre
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11. Hospital to Home in Intravenous Immunoglobulin
REMOTE CARE SERVICES UK
• Commercial pilot during 2011 with Baxter Healthcare
• Making care more accessible for patients, effective for
providers, and affordable for payers
• Deployment of Vodafone’s secure and reliable managed
service capability
HOSPITALS CAN FREE UP RESOURCES
WHILST PATIENTS CAN INTEGRATE THE
TREATMENT IN THEIR EVERYDAY LIFES
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12. Condition Management for Oncology Patients
REMOTE CARE SERVICES EGYPT
• Commercial project starting in summer 2011
• To improve diary compliance, speed up time to database lockdown, and reduce
patient drop-out
• Deployment of a secure and reliable managed service capability platform
IMPROVING
COMPLIANCE,
RETENTION, AND
QUALITY OF DATA
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13. Thanks
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