This presentation is an overview and introduction to social media. Looking at Facebook, Twitter and LinkedIn we reveal a 10 minute social media formula for implementation in small business and particularly for health practitioners and sole traders. This presentation was given at the Australian Traditional Medicine Society AGM. We recorded the voice over the slide show afterwards. Ask your social media questions on our Facebook page www.facebook.com/socialmediologist

1. Social Media LIVE! ATMS AGM September, 2011 With Kate vanderVoort

2. Getting Started Separate personal and professional Decide on whether you are the brand or the business name Set up Facebook Business Page, Twitter and LinkedIn profile Set up Google Alerts Aggregate content – be a subject/industry expert Develop a content plan

3. ACEBOOK Set up a Business Pagewww.facebook.com/pages Upload a profile picture (logo, photo – inspiring!) Ensure that info tab is completed Upload 5 images to photo album Claim vanity URLwww.facebook.com/username

5. ACEBOOK Post once per day Always include a link or picture Respond to comments and questions Ask open ended questions Encourage ‘Like’ clicking Post as Page on others pages

6. ACEBOOK

7. witter Set up Hootsuite to manage Twitter Link Facebook and Twitterwww.facebook.com/twitter Post articles as you see them - up to 20 per day Search for others who are talking about or looking for your interest area. Re-tweet interesting posts

8. LINKED Make sure your professional headline has keywords in it. Join discussion groups on LinkedIn about your area of interest. Connect with everyone you meet.

9. 10 Minute Social Media Formula 1. Check Google Alerts emails 2. Post on Facebook 3. Search on Twitter for others talking about your topic and follow 10 people 4. Check LinkedIn Group emails for any to answer 5. Respond & reach out

10. Connect www.socialmediology.com.au www.facebook.com/SocialMediologist www.twitter.com/SocMediologist kate@socialmediology.com.au www.atmsblog.com.au www.facebook.com/atmsnatmed www.twitter.com/atmsnatmed