Webuysocial.com is an online business idea which disrupts the way we buy consumer electronics in the UK.

2. The Team
Steven Fairey
Sandra Subacius
Rosie Sandhu
Rik Turner
Stephanie Sheehan
Media strategy, implementation and evaluation
FMCG Digital Marketing and CRM programs
Content creation & distribution and SEO
Jennifer Anderson
SEO, PPC, online PR, Content and Conversion
Consumer behaviour analysis, media and marketing
strategy
Audience insight and research, traditional and digital
media landscape, media strategy

3. Executive Summary
“Webuysocial.com is an online business that
disrupts the way we buy high end consumer
electronics. Customers can harness their social
relationships and collaborate together to form
buying consortiums and effectively bulk buy
the products they want direct from the
manufacturer, driving the unit price down and
making massive savings against retail prices”

4. Market opportunity
£6,000.00
£6,100.00
£6,200.00
£6,300.00
£6,400.00
£6,500.00
£6,600.00
£6,700.00
2014 2013 2012 2011 2010 2009
£millions
The consumer electronic UK market value
Is forecast to be £6.6 billion by 2014
Source: Datamonitor

5. Market share
In 2012, the top 5 retailers account for over 50% of the market
With Comet’s demise, 7% of the market is instantly up for grabs
Source: Retail-week.com

6. The UK online consumer market grew by 10.3% in 2012 while offline decreased by 3.2%.
Online v’s Offline sales

8. Revenue model

9. Revenue model
RRP: £1,200
Bulk buy price: £700
Bulk Buy discount £500
80% of saving passed to
the consumer £400
20% commission retained
by webuysocial.com £100

10. Additional Revenue Stream

11. Financials
Figures based on an average transaction value of £500 and commission of 20% = £100

12. Our consumers
Young, connected, & technically astute. They have
the ability to harness their social connections to
get what they want. They are active social media
users, influencers and the early adopters

13. Our consumers are in the market to
buy, they have already browsed what they
want, through going into store. They go
online as they want to buy a specific
product and are looking for the best
price, realising their social influence and
connections can benefit them they use
webuysocial.com to do exactly that!

14. Decision making path
Disruption

15. Example of transactional search volumes
2,400
2,850
8,860
9,900
25,550
39,880
61,010
67,020
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000
buy windows tablet
buy hi-fi system
buy camera online
xbox 360 deals
buy iPad
buy camcorders
buy Plasma TV
Laptop deals
Source: Google Keyword Tool

16. SEARCH MY ACCOUNT
Home
Appliances
Small
Appliances
TV &
Entertainment Cameras
Audio &
Phones Computing PC Accessories Ending Soon
V
V
SAMSUNG UE55F8000
Smart 3D 55” LED TV
Bidders 890 / Target 1000
Retail Price £1,800
Webuysocial.com Price £1,000
Saving £800
Buy social!
About us
How it works
Happy
customers
Recent savings
V
V
Go social and spread the word
through your social networks

18. Marketing & PR Strategy
“harness your social connections to get what you want! “
• Promoted posts, tweets and paid search activity to run 2-3 months ahead of launch
• BUZZ AND ANTICIPATION (6 weeks before launch)
o PR activity to begin
 Distribute press release
 Connect with influencers and key sites about launch, offer exclusive content or prizes
for exposure i.e
T3, gizmodo, wired, pocketlint, averagejoe, moneysavingexpert, shortlist et al
 Create and seed teaser brand film via key bloggers/sites, also share via Webuysocial
platforms and brand ambassadors
o PR activity to start to land 2 weeks pre-launch with majority week of launch

19. £100k media launch plan - to drive awareness and
conversion
1) Pre-launch search, banners
and pre-rolls
2) Key press titles, high impact takeovers
and banners online launch week
3) Weekend -digital 6’s and location
based activity at retail

20. 2,547 1,457 157,566

21. Why is this a good investment

22. Why is this a good investment