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Designing and Managing Integrated Marketing Communications

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Sumit Pradhan

The document discusses the major steps in developing an effective integrated marketing communications program, including identifying the target audience, determining communication objectives, designing messages, selecting communication channels, establishing a budget, and selecting an appropriate marketing communications mix. It also covers developing advertising programs, sales promotion, public relations, direct marketing, and personal selling as tools in an integrated marketing communications strategy.

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Chapter 16 Designing and Managing Integrated Marketing Communications PowerPoint by Karen E. James Louisiana State University - Shreveport
Objectives ,[object Object],[object Object],[object Object]
Marketing Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],Communications Platforms
Developing Effective Marketing Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Steps in Marketing Communications Program Development
Developing Effective Marketing Communications ,[object Object],[object Object],[object Object],[object Object]
Developing Effective Marketing Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing Effective Marketing Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing Effective Marketing Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing Effective Marketing Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing Effective Marketing Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing Effective Marketing Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Methods of Stimulating Personal Communication
Developing Effective Marketing Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing Effective Marketing Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing Effective Marketing Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing Effective Marketing Communications ,[object Object],[object Object],[object Object],[object Object],[object Object]
Developing and Managing the Advertising Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing and Managing the Advertising Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing and Managing the Advertising Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing and Managing the Advertising Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing and Managing the Advertising Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Major Media Types
Developing and Managing the Advertising Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing and Managing the Advertising Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Steps in Sales Promotion Program Development ,[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Major Consumer-Promotion Tools
Public Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Public Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Public Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Major Public Relations Tools
Direct Marketing ,[object Object],[object Object],[object Object]
Direct Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Major Direct Marketing Tools
Direct Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Designing and Managing Integrated Marketing Communications

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