4. Going Live
• Do you need a custom end user license
agreement?
• Warranty Disclaimers
• Apple’s form provides no DMCA
coverage for user generated content
7. Protecting Your Turf
What is IP?
– Intangible rights
– Can be embodied in tangible objects
Why have IP?
– Encourage creation to benefit society
– Balance of interests
Why do companies protect their IP?
– Protect valuable assets
– Restrict the competition
– Increasingly important
9. IP Rights
Form of IP Difficult to get Cost to register? How long to get Length of
rights? rights? protection
Copyright Easy Free until you register. Rights exist Generally, 70 years
Less than $200 if you instantly after the author
register dies
Patent Hard Expensive (Anywhere 2-3 years after 20 years from
from $5,000 - filing filing date
$25,000 and up)
Trade Secret Easy (but must No registration Rights exist Can be perpetual
be diligent to process instantly
keep)
Trademark Relatively easy Free if you don’t Some rights exist Can be perpetual
(unless mark is register. Registration instantly.
descriptive) is $1,000 - $2,000 Registration takes
and up 12 – 18 months
14. Myths about IP
– I paid for it, so I own it.
– I can use pictures on the Internet, as long as I
give the author credit.
– The source code was on the Internet, so I can
use it, right?
– I can use it, it’s “fair use.”
16. User Generated
Content
• Great source of diverse content without
much cost to you
• But you need to comply with the DMCA
safe harbor requirements, or you could be
liable for copyright infringement based on
the actions of your users.
