N. Chandrababu Naidu Receives Global Agriculture Policy Leadership Award
Today’s kind of journalism
1. TODAY’S KIND OF
JOURNALISM
Adapted from Reporting Processes and Practices:
Newswriting for Today’s Readers
Everette E. Dennis & Arnold H. Ismach
[1981, Wadsworth Publishing Company, California,
USA.]
2. THE ESSENCE OF JOURNALISM FOR
ALL TIMES IS PRODUCING
INTERESTING AND COMPELLING
STORIES
3. THAT ESSENCE HAS NOT CHANGED,
BUT SOMETHING HAS, AND THAT IS
THE READERS, LISTENERS AND
VIEWERS
4. THERE HAS BEEN A SHIFT TO NEW
DEFINITIONS OF NEWS DUE TO THE
CHANGING AUDIENCE
6. NEWSPAPER ARE ALSO REGULARLY
PRODUCING SPECIAL SECTIONS SUCH
AS “STYLE”, “SCENE”, “PEOPLE”,
LIFESTYLE”, ETC.
7. TODAY’S NEWS STORIES ARE FOCUSED
ON PEOPLE CONCERNS SUCH AS
HOBBIES, THE ARTS, SPORTS,
ENTERTAINMENT, RECREATION,
FAMILY LIVING, DIET, FASHION,
TRAVEL, ETC.
8. NEWS STORIES NOW EMBRACE
SUBJECTS ONCE CONSIDERED
ILLEGITIMATE BY JOURNALISTS
9. NOT ONLY HAS THERE BEEN A
SUBSTANTIAL MOVE TOWARD NEW
TOPICS, BUT ALSO, THERE HAS BEEN A
PARALLEL SHIFT TOWARD NEW
WRITING FORMATS AND STYLES
10. THE INTERPRETIVE STORY, IN WHICH
READERS ARE TOLD WHAT HAPPENED
AND WHY IT HAPPENED, WHAT IT
MEANS, AND WHAT IS LIKELY TO
HAPPEN NEXT, HAS BECOME COMMON
PLACE
11. THE ROLE OF THE REPORTER
TODAY
… must not only be able to cover traditional public
affairs news with competence, but must now recognize
their personal relevance
… must be able to make complex situations and
subjects simple
… must know their audiences well in order to select
appropriate topics so readers interests would be
compelled
12. … must become experts on specialized subjects
and topics
…. must understand and translate the jargon of
bureaucracy, the corporation, the workplace and
laboratory into every day language
13. THE GENERALIST OF YESTERDAY HAS
A VALUABLE, BUT MORE LIMITED
ROLE, IN TODAY’S NEWSROOM
14. TODAY’S KIND OF JOURNALISM IS
FOCUSED ON CONTENT MORE
DIRECTLY RELEVANT TO THE LIVES OF
THE AUDIENCE, AND A STYLE OF
PRESENTATION THAT IS EASIER TO
ABSORB AND COMPREHEND
15. THE ROLE OF THE NEWSPAPER
To inform readers objectively about what is
happening in the community, country and the
world
To comment on the news in order to bring these
developments into focus
To provide a means whereby persons with goods
and services to sell can advertise there wares
16. HAROLD LASSWELL’S
SUGGESTIONS
Surveillance of the environment
Correlation [interpretation] of the parts of society
Transmission of the social heritage from
generation to generation [socialization]
17. A NEW KIND OF JOURNALISM HAS
EMERGED TODAY, MAKING NEWS
REPORTING MORE THAN A PASSIVE
RECORDER OF EVENTS
18. JOURNALISM IS BRANCHING OUT TO
IDENTIFY TRENDS AS THEY DEVELOP,
TO INVESTIGATE THE HUMAN
CONDITION, TO EXAMINE THINGS THAT
DIRECTLY AFFECT PEOPLE WHERE
THEY LIVE – IN THEIR LIVING ROOMS,
BEDROOMS AND WORKPLACES
19. TODAY’S KIND OF JOURNALISM HAS
BEEN A REVOLUTIONARY SHIFT FROM
YESTERDAY’S
20. THE NEWSPAPER’S ROLE TODAY IS TO
PROVIDE “ENOUGH INFORMATION TO
ENABLE READERS TO FORM
REASONABLE JUDGMENTS, AND TO
GIVE THEM A SENSE OF CONTEXT”.
21. TODAY’S REPORTER MUST BE PART
RESEARCHER AND PART AUTHORITY
ON THE SUBJECT MATTER BEING
COVERED
22. ALMOST ALL NEWS ORGANIZATIONS
NOW RECRUIT UNIVERSITY
GRADUATES ONLY
25. Converting knowledge into stories that adapt to needs
and interests of a considerable number of people
Gaining knowledge in depth in one or more fields of
study such as economics, business, science, the arts,
sports, entertainment, fashion, environment, politics,
etc.