Jared Byer of 2 Ten, LLC, outlines the fundamentals for achieving ROI on your marketing investment.

1. Marketing Strategies for Businesses
Maximize Marketing ROI

2. Marketing Fundamentals
1. Differentiate by communicating your
company’s unique values to the market.
2. Require cost-effective engagement
3. Measure Return on Investment (ROI)
• All marketing must lead to revenue.
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3. ROI Measurements
1. Stronger market position.
2. Increased opportunities.
3. More sales.
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4. Rules of Engagement
1. When you require ROI, you create
accountability, increase efficiencies, and
control costs.
2. Increase prospect of positive ROI by
aligning marketing strategies with
elements of client’s decision-making
process.
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5. Elements of Decision-Making Process
• Who makes purchase decision?
• How / when is decision made?
• What information is needed?
• How to speak to them?
– Language, terminology, jargon
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6. When / Where / How to Engage
• Face-to-face meetings
• Website
• Conferences
• Journal articles, white papers
• Press releases
• Traditional / Social Media
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7. Outsourced Marketing: A New Way to
Increase ROI
• Increased performance through
specialized marketing skills and expertise.
• Quality and delivery contractually
assured.
• Contain overhead costs by increasing /
decreasing staff to meet demand.
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8. Service Provider: Essential Qualities
 Listening skills
• Understand your goals
 Professional expertise
• Writing, communications, platforms
 Current, relevant experience
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9. Service Provider: Essential Qualities
 Seamless integration
• Traditional and social media
• Consistency
 Commitment
• Availability, responsiveness, delivery
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10. 2 Ten, LLC
Professional Marketing Services
• Twenty years of marketing, sales and
professional writing experience
– Clinical research, healthcare, and
scientific consulting industries
– Global perspective
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11. 2 Ten LLC
Professional Marketing Services
• Content
– Website, blog, newsletters, press releases,
social media, surveys, brochures, white
papers
– Research: Industry, clients, technologies
• Strategic Partnerships
– Expert panels, key opinion leaders
– Videos, printing, conference exhibit booths
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12. 2 Ten, LLC
Professional Marketing Services
Jared Byer
Principal, 2 Ten, LLC
jared@2tenllc.com
913.980.0028
@2tenllc
www.2tenllc.com
2 Ten, LLC is a veteran-owned business
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