1. SOCIAL MEDIA FOR FESTIVALS
Introduction to Twitter for Festivals

2. WHAT IS TWITTER?
 Twitter is a real-time information network that
connects you to the latest information about what
you find interesting. Simply find the public
streams you find most compelling and follow the
conversations.

3. WHAT IS A TWEET?
 A Tweet is 140 characters in length—you can
share a lot with a little space.

4. ONLY 140 CHARACTERS?
 Connected to each Tweet is a rich details pane
that provides additional information, deeper
context and embedded media. You can tell your
story within your Tweet, or you can think of a
Tweet as the headline, and use the details pane
to tell the rest with photos, videos and other
media content.

5. TWEET WITH RICH CONTENT
The Tweet with
photograph
attached
Photograph
hosted on
Instagram
Location
information
about the
photograph

6. WHAT DO WE SAY ON TWITTER?
 Users share updates about what they’re doing –
which for festivals and interest groups means
that there’s a huge amount of information being
created about daily life, all of which can be
searched

7. BUT WHAT DO WE GET OUT OF IT?
 You don’t have to Tweet to get value from Twitter
– you can use it to read and follow
people, companies, events of interest and to find
others with shared interests
A quick search
for ‘Edinburgh’
and ‘weekend’
helped me find
out that there’s
Cricket being
played

8. WHAT DOES IT ALL MEAN?
 Following – Tweets from Twitter Users you are
following will appear in your Timeline
 Followers – Users who have chosen to have your
updates feature in their timeline
 @ - the special character which precedes a
Twitter name to mention someone else on
Twitter
 RT – retweet – a way of showing others that
you’re sharing content
 MT – less used, but courtesy if you have amended
 # tag – a way of grouping Tweets about a subject

9. DIFFERENT TYPES OF TWEET
 Broadcast
 Engagement
 Useful information
 RT content from someone which you’ve found
useful

10. TYPES OF TWEET - BROADCAST
 Broadcast Tweet – where you share information
about yourself/your event with your followers

11. TYPES OF TWEET - ENGAGEMENT
 Engagement Tweet – where you mention other
Twitter names in your Tweet – either by @ and
their Twitter Name, or by RT (retweeting
something interesting)

12. TYPES OF TWEET – USEFUL INFO
 Useful info Tweets – where you share
information about something which will be of
interest to your followers, but which is not about
you – maybe a link to an article you found
interesting

13. TYPES OF TWEET - RETWEET

14. VARIETY IS THE SPICE OF LIFE
 Keep a mixture of Tweets going on to encourage
people to follow you
 Recommendations of others are really powerful –
 Sharing is good
 You’re helping others
 They remember you
 They tell their friends
 Mix the type of content you share too –
 Links
 Photographs
 Videos
 Sound

15. GET BUSY, GET SOCIAL
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