Encouraging volunteers and local businesses to get involved with the next Crail Food Festival to be held on 15-16 June 2013 Presentation to be made by Graham Anderson at British Legion Hall, Crail on 16 November 2012 Presentation created by: Susan McNaughton of http://www.susanmcnaughton.com with words by Graham Anderson

1. Crail Food Festival 2013
Review of 2012
Planning for 2013

2. Crail Food Festival 2013: People
ORGANISING TEAM 2013 SUPPORT & ADVICE
Graham Anderson Ian Robertson
(Event Management) Finlay Kerr
Susan McNaughton Claire Bradley
(Social Media & Derek Walker
Web Co-ordination) Karen Rae
David Jerdan & VOLUNTEERS Peter Salkeld
Yvonne Bolam 12 volunteers Carole Brunton
(Sales Administration) (during festival events) Crail Festival Society

3. Crail Food Festival: Support
SUPPORTED BY • Scotland Food &
• Tourism Drink
Intelligence • Festivals Fife
Scotland • St Andrews
• Scottish Enterprise Partnership
• Highlands & Islands • Fife Food
Enterprise Network
• Visit Scotland • Crail Community
• Fife Council Interest
Strategic Events Company
• Scottish • Crail Community
Community Trust
Foundation • Crail Community
Council

4. Crail Food Festival Aims
• Support the local community
• Support local retailers and business
• Celebrate wealth of local produce
• Portray Crail as a Food Tourism Destination
• Bring upwards of 2,000 visitors into Crail

5. Social & Economic Impact 2012
• Around 2,000 visitors
• Almost 2,000 social media contacts
• KY10 Postcode:525 visitors
• Total Fife:1,150 visitors
• Outwith Fife: 825 visitors
• Average Visitor Spend Per Day: £9.00
• Total: £18,000
• With less than £3,000 remaining in
Crail
• But there are Crail success stories

6. Keith’s Chillilicious Bangers
• A specially prepared
sausage from JB Penman
• Collaboration with local
chilli producers:
Chillilicious
• Sold at Crail Food
Festival
• Re-ordered for Grillstock
Festival
• Re-ordered for Crail
Festival
• That’s 700 sausages @
£4.00 each

7. Grace’s Chair
• Crail Food Festival, Crail
Gallery, Crail Pottery
• A blend of music, beer, sweets
and treats
• Fundraising in excess of £500

8. Crail Ale
• A specially
commissioned real
ale by St Andrews
Brewing Co
• Sales in excess of 450
bottles
• Now sold in Farm
Shops, restaurants,
cafes throughout
Scotland
• All referencing The
Royal Burgh of Crail

9. 2011
Crail Gallery
Crail Pottery
What Next 2013?
Balcomie Links
Hotel 2013
Crail Museum Your businesses!
2012
RNLI Crail Gallery
Golf Hotel Crail Pottery
East Neuk Hotel JB Penman
Crail Museum
The Old House
RNLI
The Jerdan Gallery Crail Church
The Beehive Reilly’s
Shellfish
First Fruits
The Honeypot
Reilly’s Shellfish

10. Crail Food Festival Aims
• Support the local community
• Support local retailers and business
• Celebrate wealth of local produce
• Portray Crail as a Food Tourism Destination
• Bring upwards of 2,000 visitors into Crail