Dorin Boerescu is a serial entrepreneur and expert in affiliate marketing. He founded 2Leva.bg, an affiliate network with over 2,000 affiliates across 13 programs. Affiliate marketing allows publishers to earn revenue from advertiser sales without direct sales efforts. It provides a win-win scenario where affiliates and advertisers only pay on finalized transactions. Boerescu recommends publishers test different affiliate programs and advertisers using available display space to identify what generates interest from their audience. With affiliate marketing, publishers can gain additional insights into their users' purchasing behaviors and interests.

1. Marketing democracy has arrived
Dorin Boerescu
CEO 2Leva, 2Performant
21st february 2013
interactive-seminars.com

2. “Affiliate marketing is a type of performance-
based marketing in which a business rewards one
or more affiliates for each visitor or customer
brought about by the affiliate's own marketing
efforts. ”
wikipedia

3. Dorin Boerescu
• 39, married, 1 child
• Serial entrepreneur – 2 exits, 2 failures, still holds
shares in 2 advertising companies (non-executive)
• 2009 top affiliate in 2Parale  - convertor.ro
• 2011 – 2Leva.bg launch
• Since February 2012, member of Leo Burnett
Romania
• 2013 – 2Performant
2011 2010 2008 2004 1997

4. Dorin Boerescu
• Founder of ecomTIM.ro – the biggest ecommerce
conference in Romania – 13-14 March 2013, 3rd edition
• Speakers from Google, Visa, Prestashop, Verve Search,
Microsoft, Vodafone
• Speaker at Affiliate Management Days in London, 15-16
May 2013
• Attended Affiliate Summit West 2013 Jan – Las Vegas

5. Affiliate network business model
• Tracking, payments, ecosystem
• Flat fee + % from transactions
• Win-Win-Win - Everybody is paid only when
a transaction is finalized.

6. 2.000+ affiliates schoolsmarts or
streetsmarts in online marketing
13 active programs

7. Valentin. Super affiliate.
Independent online marketer.
Velina. Super affiliate.
Publisher – Sanoma Bliasak
Dimitar. Superaffiliate.
Clients:
Fashion Days – 10% share of sales
FashionUP – 10%
3Suisses – 5%
Shopping-terapia – 10%

8. What publishers can get from affiliate
marketing:
• Additional revenue
• Better understanding of audience
• Research and know-how

9. Zero sales effort!
• You can choose any advertiser, depending on
target, conversion rate or commission.
• Use your available display inventory to test
• Start a campaign in several minutes
• No strings attached – if the results are not good
enough, you can change or stop anytime!

10. Zero client service!
• You’re “speaking” only with the network
(2Leva)
• One point of contact (and contract  ) for
many clients.
• Monthly payments.

11. Understanding your users
• Find out what your users are buying, when
and the average purchase they make.
• Use the information in your editorial & sales
strategy

12. New/fresh clients
• Advertisers with no limits on the budgets –
there is literally no spend limitations in a
Cost Per Sale campaign.

13. Global affiliate market
1996

14. Affiliate marketing is a
“multi-billion marketing
channel, which comprises more than
200,000 businesses and individuals”
– Performance Marketing Association (2009)

15. How to generate money through
affiliate marketing
• Generate CONVERSIONS by sending relevant traffic.
• Use banners in the FIRST PLACE to see what products
are your users interested in, but after that:
• Build dedicated projects for affiliate marketing:
• Virtual malls
• Price search engines
• Daily deals agregators
• Cash-back projects
• OR send PPC targeted traffic (AdWords, Facebook)

16. Buying decision process
Awareness/advertising/PR
Affiliate marketing

17. • Research is the king – Google Trends, Analytics, 2Leva
• Always be testing - advertisers, tools, tactics
• Keep and develop only the best performing
• Choose a niche based on its potential, not on your passion
• Analyze the target, the buying behavior, the advertisers
• Learn SEO, Affiliate Marketing, AdWords, Facebook Ads
• Become an online marketing expert!
• http://www.abestweb.com/
• http://www.affiliates4u.com/forums/

18. dorin.boerescu@2Performant.com
Linkedin.com/in/boerescu
Thank you!