2. Overview of 2go
• Chat-based mobile social network with
10M+ active users across Africa
• An app (not a mobisite)
• Purpose built for mass user adoption in Africa
(J2ME app for feature phones, with strong
evolution path to 3G/smartphones)
• Company background
• Since 2007, self-funded
• Team of 15, based in Cape Town
3. Core value proposition
• Instant messaging
• Chat rooms
• Sharing of photos
• Meeting virtually
• Cross-platform chat to friends on • Sharing and self-expression
Facebook, Gtalk, Mxit
(football, faith, music, heath …)
(Cheap, fun communication)
(Social entertainment)
4. Features overview
• Free mobile instant messaging
• Sharing of photos and status updates
• 2go Rooms:
• Chat rooms (e.g. Football, Flirt, Music, Faith, Comedy …)
• Game rooms (e.g. Trivia, Go Words)
• GoCredits Mobile currency
• Purchased in-app via premium-SMS (credits
consumed in 2go Rooms)
• Facebook, Gtalk, Mxit chat gateways
• 2go users message friends on Facebook, Gtalk or Mxit
5. 2go is a proven scalable platform
10+
million
active
users
6+
billion
messages
a month
3+
million
users
a day
10. 2go Advertising Platform
• 2go offerings -
→ Full Screen Splash Advert
→ Text Adverts
Engagement
→ goEngage
rates up to
→ Market Research
30%
• Targeting by age, gender, location
• Live detailed reporting
11. Full-screen Splash Advert
• Users are focused on a full-screen image for
5 seconds each time they open the 2go app
• Clickable directly to the brand’s own mobile
website (i.e., outside of the 2go app)
• Pricing on a CPM basis
• Click through rates of between 5% and 15%
12. Case study: SuperSport Africa Cup of Nations
• SuperSport Campaign was ‘Immediate’ –
Turnaround time, day After Nigeria won AFCON
• Users clicked through from Splash to the AFCON
SuperSport.mobi site to view match highlights,
reviews and download content
• 355,000 impressions in one day
• 9% CTR (click through rate)
• 24% Engagement Rate
13. Text Advert
• Text ad message sent directly to the user. It
appears as a text message within the 2go app
Get 10% off your
favourite Crispy
• Given premium position at the top of the user’s Chips at all stores
friends list for high visibility
when you buy a
2L Coca-Cola!
Enjoy!
• It has a high recall rate with reach on a mass
targeted scale
• Open rates of up to 15%
14. goEngage Brand Platform
• goEngage is a space where brands can have access
to on-going engagement with the 2go community
• It is used for:
– Polls
– Promos and Special Offers
– Customer insights and feedback
• This platform is hosted on 2go, is interactive, and
can be targeted to a specific audience and use.
15. goEngage can deliver measurable ROI
goEngage example
“Do you want McDonalds to bring
back our famous cupcakes?”
100,000 2go users polled
(Males & females, 18-35)
McDonalds has a powerful engagement
tool to directly poll and speak to a mass
audience:
• Product insight polls: “Do you want
McDonalds to bring back our famous
cupcakes?”
• Anonymous customer feedback:
“How satisfied are you with our
customer service?”
• Promos: “Go to McDonalds today for
20% off our breakfast special!”
16. Market Research Polls
• 2go market research delivers actionable
insights with immediate value to clients
• Leveraging our user base of millions, we
conduct real-time surveys and polls to a
targeted user base
• Results are analyzed and can be shared with
clients in a matter of hours
18. Who do you bank with (Nigeria)?
*
2go
user
poll:
Nigeria
users
>
18
years
of
age;
n
=
25,100;
poll
taken
on
23
August
2012
19. 17%
SPEND
4
HOURS
OR
MORE
TRAVELLING
BETWEEN
WORK/STUDY
66%
SPEND
39%
WATCH
2
HOURS
OR
VIDEO
ON
MORE
ON
THEIR
PHONE
THEIR
PHONE
EVERY
DAY
Polls to
Nigerian users
36%
DO
NOT
31%
DON’T
HAVE
A
BANK
WATCH
TV
ACCOUNT
52%
GET
THEIR
DAILY
NEWS
ON
THEIR
PHONE
20. 2go Interactive
The Boulevard Office Park
Searle Street, Woodstock
Cape Town, South Africa
Contact: advertising@2go.im
Download the 2go app on your phone at www.2go.im
