The document discusses how emerging technologies like cloud computing, mobile, social networks and big data are disrupting the technology landscape. It argues that identity management is critical for managing these changes. The potential of social identity and integrating social login is highlighted, though integrating social can be difficult due to changing social networks and APIs. Janrain is presented as a solution that simplifies social integration through a single API and stores social data in the cloud. Combining Janrain with additional authentication provides a secure architecture and better user experience.

1. Integrated social solutions for a cloudy,
mobile world
By Travis Spencer, CEO
@travisspencer, @2botech
Copyright © 2013 Twobo Technologies AB. All rights reserved.

2. Agenda
 Disruptive impact of emerging technologies
 Criticality of identity in managing change
 Potential of social identity
 Integrating social is hard & continuous
 Simplified solutions using Janrain’s API
Copyright © 2013 Twobo Technologies AB. All rights reserved.

3. Disruptive trends
Big
Social
Data
Networks
Cloud
Computing Mobile
Copyright © 2013 Twobo Technologies AB. All rights reserved.

4. Identity is central
Social
Networks
Mobile Big
Data
Identity
Cloud
Computing
Copyright © 2013 Twobo Technologies AB. All rights reserved.

5. Potential of social identities
 Building customer
relationships is a journey
 Web site visitors are initially
unknown/anonymous
 They reveal more about
themselves as they see value
 Visitors who continue on the
journey become customers
and eventually fans
Copyright © 2013 Twobo Technologies AB. All rights reserved.

6. Social shortens the journey
 Social login increases likelihood that visitors will
become customers and fans
 Those who use social login are influencers
 Socially logged in users are more likely to return
 86% leave rather than creating an account
Source: Janrain, Blue Research
Copyright © 2013 Janrain, Inc. All rights reserved
Copyright © 2013 Twobo Technologies AB. All rights reserved

7. Integrating social can be hard
 Popularity varies, so choice is important
 New social networks continue to be
introduced while others become passé
 All have different APIs
 Many existing CRMs are not prepared
to store social data
 Successful usage means login, share & capture
Copyright © 2013 Janrain, Inc. All rights reserved
Copyright © 2013 Twobo Technologies AB. All rights reserved

8. Janrain makes this simple
 Drastically simplified integration
 Disparate social APIs hidden behind one façade
 Requires only JavaScript & some server-side code
 Social data stored in scalable, purpose-build cloud DB
 Includes embeddable user registration forms
 Prebuilt connectors to other tools/platforms
 Not just login; publish back to multiple social
networks as well
Copyright © 2013 Twobo Technologies AB. All rights reserved

9. What about after conversion?
 Sites provide resources of varying worth
 An account is often needed after conversion
 Use of social identity alone for valuable
transactions is insecure & unsound
 Combining social w/ secure authentication &
centralized policy management is the key to safe
social integration
Copyright © 2013 Twobo Technologies AB. All rights reserved

10. Combining Janrain w/ SiteMinder
 Interaction requires 2 lines of HTML
 Web apps are oblivious to social networks, access
control & user sessions
 Step up authentication from social is automatic
 Correlate first access to last
 App gets identity uniformly
 Better UX
Copyright © 2013 Twobo Technologies AB. All rights reserved

11. Resulting Architecture
Copyright © 2013 Twobo Technologies AB. All rights reserved

12. Seeing is believing
Demo
Copyright © 2013 Twobo Technologies AB. All rights reserved

13. Solutions must be ”baked”
Copyright © 2013 Twobo Technologies AB. All rights reserved

14. Solutions must be ”baked”
Account
Web SSO Management &
Provisioning
API Security
Authorization Social Media
Aggregation
Copyright © 2013 Twobo Technologies AB. All rights reserved

15. Suppliers of “ingredients”
Vendors Consultancies
Copyright © 2013 Twobo Technologies AB. All rights reserved

16. Announcing our newest supplier
Copyright © 2013 Twobo Technologies AB. All rights reserved

17. Questions & thanks
@2botech
www.2botech.com
@travisspencer
www.travisspencer.com
Copyright © 2013 Twobo Technologies AB. All rights reserved