1. Who would be the target
audience of your media
product?

2. Physiographic
Demographic • Fashionable
• Female • High achiever
• Age: 25-35 • Intelligent
• Middle class • Mainstream trends
• ABC1 income • Wealthy
• Living in city • High status
• Confident
• High end shopping

3. My target audience will be split up into two groups of people,
The aspirers and the achievers.
Aspirers
Achievers
These will be the people who pick up
These will be the people who pick
this magazine because they want to
up this magazine because they can
look like the achievers they want
identify with it directly as they are
people to thin of them as being
successful and powerful, they can
successful, they like the label that
afford this luxury and like the quality
comes with buying the magazine and
of the magazine.
probably read it because they want to
‘be like’ the achievers.

4. The UK tribe that my Target audience lay’s inside is the group
named the ‘Rah’s’ . The Rah’s is a pejorative term referring to a
stereotypical affluent young upper class or upper-middle class
person (male or female) in the United Kingdom. Although a rah
is generally younger, typically around university age (18–25)
http://en.wikipedia.org/wiki/Rah_(slang)

5. If we look at my audience as a product through my magazines use of advertising then I
would be advertising big brands, not in a mainstream sense but in a quality sense . The type
of thing that I would be advertising would be things like makeup (Yves saint Lauren, MAC)
perfumes male and female (Hugo Boss, Armani) High fashion clothing (Prada, Jimmy Choo)
and new technologies lie laptops tablets and phones by high quality brands (Apple, Sony) All
of the advertising would have to fit in with the stylish and sophisticated look of the magazine
to appeal and be effective for my target audience.