This is a bird's eye view on the mobile eco-system held at the Mobile Monday in Berlin on March 8th, 2010 The presentation gives an overview about the four pillars of the Mobile World: Devices, Network, Operation System and Content. Furthermore it gives an outlook on the future of mobile devices.

1. A bird's eye view on
Mobile
Philippe Souidi, 23ideas
Montag, 22. März 2010

2. The four pillars of the
Mobile Phone Ecosystem
Devices Network OS Content
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3. Devices
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4. The Mobile Phone can see
...Augmented Reality
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5. The Mobile Phone senses
it‘s environment
...Sensor
Technology
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6. Computing Power is
increasing enormously
Android Phone
Grows Up, Becomes
Brain for Real
Robot...
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7. The Mobile Phone can do a
lot more of course
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8. So, what is missing?
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9. The User Interface still
needs some work
There are
interesting
solutions
NTT Docomo Eye Controlled
Bone Conduction
Mobile Phone
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10. MIT Sixth Sense Project
shows what is possible
The MIT Sixth
Sense Project
shows the
possibilities of
human machine
interface
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11. What‘s happening
elsewhere?
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12. Storage is not a Problem
anymore
Silicon Power crams
128GB into 400x
Compact Flash card
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13. The Net-Book, Cheap and
Powerful
The Net-book is light,
cheap and has enough
power. The Laptop
finally got mobile.
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14. A Mobile device for a Home
application?
iPad
A magical and
revolutionary
product at an
unbelievable
price?
Starting at $ 499
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15. What about the Desktop
Computer?
Google Europe boss John Herlihy
says that desktop computers
will be “irrelevant” in three
years. Instead, mobile devices
will be the main way people
interact with the internet.
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16. Network
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17. LTE - The Solution?
The LTE specification provides
downlink peak rates of at least
100 Mbps, an uplink of at least
50 Mbps and RAN round-trip times of
less than 10 ms. LTE supports
scalable carrier bandwidths, from
20 MHz down to 1.4 MHz and supports
both frequency division duplexing
(FDD) and time division duplexing
(TDD).
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18. Wi-Fi is still in the Game
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19. Network Potential trough
Business Structure
T-Home and T-Mobile
will join forces to
better respond to the
challenges facing the
industry by offering
integrated solutions
and services from a
single source.
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20. Operating System
Based on Smartphone Sales Q2 2009
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21. OS dominance?
Microsoft shows off single
game running on Windows,
Windows Phone and Xbox
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22. Mobile Browser as solution
to access most mobiles?
Global dominance
of iPhone so far
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23. Content
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24. How do you Access Content?
Downloads Apps The Cloud
Widgets Browser
Changing variables are connection time and network
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25. Google declares „Mobile
First“
"We understand that the new rule
is mobile first," Schmidt said at
his keynote speech at the Mobile
World Congress 2010. "Mobile
first in everything. Mobile first
in terms of applications. Most
first in terms of the way people
use things. And it means … that
we have a role now to inform, to
educate through all these
devices."
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26. Apple is a mobile device
company, COO Tim Cook says
Apple is a mobile device company.
That transition began in 1991.
Even the Macintosh business has
become mostly mobile. The vast
majority of Apple's revenue comes
from mobile devices or content
for mobile devices.
Apple is the largest digital
Media Company in the world.
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27. The race for the digital
ecosystem is starting
It is all about: creating the
strongest digital ecosystem by
allowing data to flow freely
between the nodes.
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28. So, What does this all
mean?
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29. Sorry to tell you, but...
...the Smart
Phone will soon
lose its „Phone“
part. It will
just be Smart
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30. But, the PAP will be born
Personal Access Point
PA
P PAP - The
Personal Access
Point
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31. The PAP is directly tight
to one person
Personal
Identification device Location Body Metrics
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32. The PAP is Connection Hub,
Access Key and Data Center
Access
Connecting with any Creating it‘s own Interconnecting
available Network Network and controlling
all devices
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33. The PAP is the main device
needed
Point
It will interact with
different UI‘s and
the Cloud.
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34. Let‘s get it started....
Philippe S. Souidi (MBA) - CEO
info@23ideas.net
http://www.23ideas.net
Montag, 22. März 2010