Tourism, open data and semantic web for a customer centric approach
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How to target contents in a Customer Centric Approach, in leasure tourism, with open data and semantic web.
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Tourism, open data and semantic web for a customer centric approach
- 2. Interoperabilità fra sistemi informativi disomogenei e innovazione strategica nella gestione delle risorse culturali. Gian Luca Farina Perseu CEO
- 4. CUSTOMER CENTRIC APPROACH OBJECTIVES Converts LOOKERS into BOOKERS Generates SMEs economic growth Service sustainability
- 6. LEASURE TRAVEL MOTIVATION LifeStyle - Cultural Activities - Events Social Spiritual
- 7. MOTIVATION How to generate the conversion into a booking ?
- 8. MOTIVATION Targeted Content Customer Profiling Micro-Tourism Proposal eTravel Integration
- 9. TARGETED CONTENT How to generate ?
- 10. TARGETED CONTENT Interoperability Open/Public Data Linked Data Semantic Web (Web 3.0)
- 11. Example: MUSEOTORINO http://www.museotorino.it/api WEB SERVICES
- 12. Example: MUSEOTORINO http://www.museotorino.it/api/ search/entity/card/catalog/theme?json={limit:0,properties: [subtype],matching_string:focus}
- 13. TARGETED CONTENT Tim Berners Lee in late 2007 (source: http://dig.csail.mit.edu/breadcrumbs/node/215-2007-11-21 ) I’ll be thinking in the graph. My flights. My friends. Things in my life. My breakfast. What was that? Oh, yogourt, granola, nuts, and fresh fruit, since you ask.
- 14. TARGETED CONTENT Open/Public Data Linked Data Semantic Web Interoperability consumed published as in form of
- 15. TARGETED CONTENT Torino Born, 10 August 1810 Die, 6 June 1861 VISIT Position VISIT 1°Cavour’s government (1852-1855) 2°Cavour’s government (1855-1859) Cavour Park Position 1°Cavour’s Italian government (1861) 3°Cavour’s government (1860-1861) READ 2° level correlation !
- 16. SEMANTIC WEB
- 17. SEMANTIC WEB
- 18. SEMANTIC WEB (Web 3.0)
- 20. SEMANTIC WEB & INTEROPERABILITY schema.org has created an extension mechanism that lets webmasters and developers extend our existing schemas . When you extend our schemas and use these extensions to mark up your data, search applications can at least partially understand your markup and use the data appropriately. Development Coordination
- 21. SEMANTIC WEB & INTEROPERABILITY Development Coordination Common and controlled Dictionaries Common Tagging Procedures Common Linkage Rules
- 22. RECOMMENDATIONS Use of Web 3.0 as systems interoperability enabler Coordination in standards definitions and development Liaison with international standardization bodies eTravel platforms integration
- 23. Thank You. www.21-style.com www.21-style.com/blog www.farinaperseu.com www.museotorino.it schema.org www.w3c.org
Notas do Editor
- Qual'è la motivazione ? Per affari o per leasure ?
- Canali di vendita diretti senza passare dai vari expedia. La crescita del canale passa attraverso questi diversi canali. Il servizio si deve mantenere a lungo termine.
- La motivazione genera un'acquisto d'impulso.
- La motivazione genera un'acquisto d'impulso.
- Interoperabilità, che garantisce la sostenibilità delle soluzioni
- Attrattore turistico
- Enfatizzare la comunicazione macchina-macchina
- Il grafo garantisce l'interoperabilità fra sistema, con dizionari condivisi e sistemi che generano revenues, l'unico che garantisce la sostenibilità.