2.0 Adoption in the Enterprise - The After

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2.0 Adoption in the Enterprise
The “After”
Engage. Evangelize. Empower.

This webinar is sponsored by:

© Copyright 2010 2.0 Adoption Council. All rights reserved.

Housekeeping
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• This webinar is being recorded
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q presentation
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recording will be sent to you within 24 hours of the webinar

© Copyright 2010 2.0 Adoption Council. All rights reserved. 2

Agenda
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• Introduction
• Plan for Adoption (CSC)
Plan for Adoption (CSC)
• Govern and Educate (Booz Allen Hamilton)
p y( g g y)
• Deploy (Large Federal Agency)
• Questions and Answers


Introduction
• The 2.0 Adoption Council is a member‐driven peer forum of business and IT
leaders from large organizations currently engaged in various stages of 2.0
leaders from large organizations currently engaged in various stages of 2 0
adoption.
• NewsGator is sponsoring a 4‐week webinar series exploring adoption
strategies and tactics from representative members.
strategies and tactics from representative members
• Presenting members for today’s webinar, “The After” include:
Claire Flanagan
CSC
Senior Manager, KM and Social Collaboration Strategy
@cflanagan
Megan Murray
Booz Allen Hamilton
Booz Allen Hamilton
Project Coordinator and Community Manger
@meganmurray
Kevin Jones
Dynetics
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Social Strategist
@kevindjones


Planning for Adoption

http://www.flickr.com/photos/timothygreigdotcom/4170276824/in/set-72157622731643185/

Plan for Adoption
Adoption Principles

Don’t Do

Overlook executive influence Get executives involved

Match org chart taxonomy Allow collaboration patterns to emerge
Match org chart taxonomy Allow collaboration patterns to emerge

Fail to provide guidance Be ready with “What do I use when?”

Install and forget about it Locate community manager and advocates

Launch with a blank slate “Stage the house”

Think just work, no play Provide a virtual water cooler

Deploy “one‐size fits all” plan Tailor adoption plans to fit your culture
l “ i fi ll” l il d i l fi l


Plan for Adoption
Multi tiered
Multi-tiered Advocate Program

"A Framework for 2.0 Adoption in the Enterprise", The 2.0 Adoption Council Research Series: Report No. 1. Gil Yehuda and The 2.0 Adoption Council,
November 10, 2009 - http://info.newsgator.com/2.0AdoptionFramework.html


Plan for Adoption
Multi tiered
Multi-tiered Advocate Program

November 10, 2009 - http://info.newsgator.com/2.0AdoptionFramework.html


Seed Use Cases…
Seed Use Cases

“Stage the House”
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© Copyright 2010 2.0 Adoption Council. All rights reserved. http://www.flickr.com/photos/crschmidt/207208531/sizes/l/
9

Plan for Adoption
Seed Purpose-Driven Use Cases
Purpose Driven

• Where have we done this before?
• Global peer community support
• New business opportunities
• Product development
• Communities of practice
• Professional development
• Expertise location
• Learning
• Research


Plan for Adoption
Seed Purpose-Driven Use Cases (cont’d)
Purpose Driven (cont d)

Virtual “Watercooler”
• C t
Create opportunities for global workers to meet
t iti f l b l k t t
• Relationships bridge time and distance barriers

“The value of a shared fire . . . People work better together when they know
one another on a personal level.”
“Water Cooler Talk Keeps Organizational Culture Real”, Published: August 13, 2008 in Knowledge@W.P. Carey
Water Cooler Talk Keeps Organizational Culture Real Published: August 13 2008 in Knowledge@W P Carey
http://knowledge.wpcarey.asu.edu/article.cfm?articleid=1653

“Workers whose group cohesion was in the top third showed an increase in
work productivity of more than 10%. Workers [with a larger network of
company contacts], demonstrated increased productivity . . . of 4%.”
“The Water Cooler Effect, Fewer memos, more coffee breaks?”, By Prof. Alex "Sandy" Pentland, November 22,
2009 http://www.psychologytoday.com/blog/reality‐mining/200911/the‐water‐cooler‐effect

“The ability to form, maintain, and exploit weak ties and the ability to convert
potential ties into actual ones (either strong or weak) are both hugely valuable
assets, both to individuals and to the enterprise in which they work.
assets, both to individuals and to the enterprise in which they work.”
“Enterprise 2.0: New Collaborative Tools for Your Organization’s Toughest Challenges”, Andrew McAfee, Harvard
Business Press, 2009


Measure Progress…

Plan for Adoption
Measure Progress: Go Viral, Global

• Measure Progress Participation
• Page views Ladder
100%
• Registered, active users 90%
80%

• Participation ladder 70%
60%

• Global reach 50%
40%
30%
• Groups or communities formed 20%
10%
• Activities (posts, reads: documents, forums, blogs) 0%

• Capture Success Stories
• Executive, major corporate programs on‐boarding
b d Contributors Consumers

• Reduce cycle time
• New business, revenue Registered Users
16000
• New ideas, innovation
New ideas innovation 14000
12000

• Measure Hearts & Minds 10000
8000

• Surveys 6000
4000

• Testimonials 2000
0

• Seed thread in your tool Launch Month 1 Month 2 Month 3


Governance

What can I do?
Wh t Id ?
© Copyright 2010 2.0 Adoption Council. All rights reserved. http://www.flickr.com/photos/23912576@N05/3428496207/
14

Governance

B i E2 0 G
Basic E2.0 Governance Model
M d l

Community
Management
Automated
Risk Mitigation & Analysis
Support &
Assessment Planning
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Reporting Participation
Enforcement


Who, What, How

•Security
ation

•Legal/
Legal/ •Trust
Trust
d Participa

Compliance/ •User Flagging
Export •Monitoring

Technology
age •Scans/Reporting
•Human Resources
u a esou ces •Education
ducat o
Enga
Integration and

•Nudges
•Marketing and •Participation
Communications •Alerts
•Enforcement
•Community
Managers


Community Managers for E2.0
• Community Managers manage
resources, measure, analyze and
resources, measure, analyze and
encourage activity, information
process flows, and provide
participatory governance
participatory governance

• Community Managers do not
Community Managers do not
Manage people or create activity http://www.flickr.com/photos/franganillo/3553204471/

for the community artificially

• Community Managers are not “Big
Brother”


Education

More Than Training
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© Copyright 2010 2.0 Adoption Council. All rights reserved. http://www.flickr.com/photos/dave_mcmt/187432802/
18

Education
• Ubiquitous
• M
Messaging
i
• Self Support
• Community Support
Community Support
• Representative of your learning culture
• Woven through internal training
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• Built into internal help resources


Education and Training
On‐boarding for new hires

• Develop sharing as a cultural value

Awareness for existing staff

• Marketing should evolve with adoption over time
• Engage advocates to promote and contribute to learning
opportunities

Participation & Guidance

• Community Managers & User Groups teach by example,
develop use strategies and elevate new information


Education and Training
Coaching

• Technical
• Tactical
• Strategic

On‐Demand Learning

• Scenario Based Examples
• Technical “How To ______” Examples
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• Serve a variety of learning styles

Demonstrations

• Large & formal or one‐on‐one


Traditional vs. E2.0 Rollout
• Focused on PEOPLE not PROCESS
• This is everyone’s rollout
• The future is unknown
• Not only top‐down, but bottom‐up
• Orchestrate


Staged Rollout
Stage #1: Pilot Stage #2: All
• Specific current communities
Specific current communities • Large Reach
Large Reach
• Passion • Profiles
• Wide reach • Self created
• Marketing • Marketing
• Established communication • Larger communities
channels
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• Videos, training, posters
• Add in process
• M F i li
Move Functionality

Stage #3: Additional
• Functionality & Communities


Lessons
• No one right way
• Pre‐work will define rollout
• Find and use passion
• Make this EVERYONE’s project
• Learn, Learn, Learn
• You’ve only just begun


It s a journey…
It’s a journey

Be ready to adapt
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Q
Questions and Answers

• You will receive a follow‐up email within 24 hours with links to:
• The webinar recording, pdf of presentation & slide share url
• Download the research paper referenced during the
l d h h f dd i h
presentation, A Framework for 2.0 Adoption in the Enterprise,
by Gil Yehuda

Engage. Evangelize. Empower.
gage. a ge e. po e .

2.0 Adoption in the Enterprise - The After

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