Overview

1. presents
presents:
prepared by: Jamey & Jeremy Madrid
The information contained in this document is being furnished on a confidential basis. By its acceptance each recipient agrees that the contents
of the document will not be reproduced, transmitted, or otherwise made available to any party without the written consent of The Boys & Girls
Clubs of America or Jamey & Jeremy Madrid.

2. ABOUT
Be…Inspirational. The Boys & Girls Clubs of Santa Monica is a 501(c)3 non-profit
organization dedicated to providing youth a safe and productive place to go when they
need it most; afterschool and non-school days
Our mission is to enable and inspire all young people, especially those who need us
most, to realize their full potential as caring, responsible and productive citizens.

3. ABOUT IATG
A generation of women, and the men who
support them, dedicated to redefining our
societyʼs narrow definition of beauty and
reminding women that we are, in fact, all
on the same team.
www.iamthatgirl.com
IATG SUPPORTERS
Beauty is... Conscious Contribution
Beauty is... Leadership
Beauty is... Intelligence
Elizabeth Gore Kristen Bell Jason Mraz
Jason Goldberg
Beauty is... Pursuing your Passion Jessica Biel United Nations Foundation Katalyst Films Actress/Activist Musician, Activist
Executive Director
Actress/Activist Global Partnerships
Beauty is... Collaboration TV/Film Producer
Nothing But Nets, Girl Up
Susie Castillo Nzinga Blake Blake Mycoskie Bryce Dallas Howard Jason, Laren, Bobby Ruth Riley Scott Harrison Jessica Jackley
Jess Weiner KIVA
Author, Host, Current TV TOMS Shoes Actress, Writer, Invisible Children WNBA Charity Water DOVE Self-Esteem
Former Miss USA Wirter, Host, Activist Founder Producer Founders/Filmmakers Record Breaking Founder Founder
International
Player Ambassador
Founder of Talk to Jess

4. ABOUT IATGʼS
PHILOSOPHY & VALUES
Everyone associated with i am that girl believes in and models the
principles and concepts we teach; we walk our talk. Profitability is, of
course, vital if we are to grow, but our most important purpose is
altruistic.
TRAINING
At the heart of IATG is a two-day workshop “BELLISM...a
beauty revolution” conducted by trained facilitators. In a
relaxed and entertaining setting, gen Y women learn to think
and behave in ways that will expand the definition of “beauty”
to include not just what’s on the surface, but all the good
things underneath.

5. 7 FUNDAMENTALS
SENSATIONALISM
Sensationalism is just what it sounds like: something that appeals mainly to our senses or emotions, often in an extreme or exaggerated
way. Sensationalism is everywhere these days. It is media-driven—in other words, it gets out there through television, movies, videos,
magazines, etc.—and the media are profit-driven.
PURPOSE DRIVES PERFORMANCE
Getting clear about your purpose—making sure that it energizes and excites you—means getting clear about your values, too.
ATTITUDE MATTERS
Everything is changing. Whether you realize it or not, you’re changing all the time, inside and out, and the world around you is changing,
too. How well you handle change depends on the way you think—on your attitudes, beliefs and expectations.
BROAD COMFORT ZONE = ROOM TO MOVE
We all feel perfectly comfortable in some situations, being with certain people, or doing certain things. That’s good. Everyone likes to feel
relaxed, comfortable and at ease. What happens, though, if you find yourself outside that comfort zone? What’s it like when you meet
people who seem very different from you and your family/friends?

6. 7 FUNDAMENTALS
GOALS KEEP YOU GROWING
Goal-setting techniques are used by top athletes, artists, performers, business professionals and high achievers in all fields. They focus
long-term vision and boost short-term motivation.
STAYING COOL MEANS CONTROLLING FOCUS
Why are certain people able to keep their cool while others are losing it, even when they’re in a tight spot? How have these people
developed the ability to stay composed, optimistic and focused—no matter what’s happening at the moment, no matter what’s going on
around them?
TEAMWORK WINS
What is the purpose of a team? Why bother to have a team at all? What can a team accomplish that a single person can’t? What does it
mean to be a “good team player?”
WHAT YOU SAY IS WHAT YOU GET
If your self-talk is negative or pessimistic, you can literally talk yourself out of success. If your self-talk is largely positive or optimistic, you
have an advantage. Optimists tend to achieve much more at work, school and on the playing field.
MAINTAINING MOMENTUM
The information in this workshop is only as valuable as you make it. In other words, you need to bring it to life in your life. If you do
this, especially if you do it on a daily basis, you’ll be amazed at what it can do for you.

7. for gen Yers

8. TARGET MARKET GEN Y

9. a b e a u t y r e v o l u t i o n
1
PILOT CLUBS
2 0 0 0 PA R T I C I PA N T S 2
LA County
Las Vegas 3
South Puget Sound

10. B R A N D I N T E G R AT I O N F O R
EVENTS WEB PRINT
Social Networks Flyers
Journals
Posters
Partner websites
Handouts Brochures
Email Campaigns City Guides
Power Point Magazine Adds
Follow up Audio's
Video Segments School Programs
Downloaded Media Community Affiliates
Posters & Banners (DECOR) Partner Company Newsletters Partner Company Newsletters
T I T L E S P O N S O R

11. Preliminary Budget For
a beauty revolution two day workshop 2 0 0 0 PA R T I C I PA N T S
TEAM/ADMIN $60,000 EDUTAINMENT $40,000
MATERIALS $25,000 MEASUREMENT $10,000
PRESENTATION $1,500 CURRICULUM $15,000
FOOD $30,000
TRAIN FACILITATORS $10,000
TOTAL $191,500

12. PARTNERS
Strategic Partners Media Partners
uWink Westwood One
METaL Indie 104.7
Doing My Part Ellen K
UnYted Academy Transit TV
Boys and Girls Club of America
California State Parks Technology Partners
Hollywood Pop Academy Ning
Il Fornaio Online Alley
Black Card Circle Precision Offset
Watering Seeds A3 Media
Larry King Cardiac Foundation Aseptic Solutions Corp.
Kind Campaign
Pepperdine University
People Best Production Partners
Xonger
Ford Englerth/Live Nation
Financial Services Center Staging
Shapiro Media Clockstop Entertainment
Sandman Studios
Publicity Corey Nickols Photography
Love Agency

13. CONTACT
Jeremy Madrid Jamey Madrid
949.232.9098 949.232.9098
4mentaltoughness@gmail.com jamey@jameymadrid.com
The information contained in this document is being furnished on a confidential basis. By its acceptance each recipient agrees that the contents
of the document will not be reproduced, transmitted, or otherwise made available to any party without the written consent of The Boys & Girls
Clubs of America or Jamey & Jeremy Madrid.