1. Harryson Consulting Group with Avalon Enterprise Open Innovation Seminar Copenhagen, February 25 th , 2009 Harryson Consulting Group: Exploring and Exploiting Deep Blue Oceans Our Value Propositions Harryson Consulting Group

3. Auditing, Analyzing and Enhancing NPD and Growth Through Innovation Capabilities – example of client results 1. We meet most of our innovation needs through internal competencies and technologies 2. We leverage external technologies for innovation leadership 3. We leverage external skills for innovation leadership 3.8 0.9 3.1 0.5 2.4 1.1 3.7 0.8 1.8 0.9 3.5 0.8 Current Average Current Std Dev Future Average Future Std Dev Harryson Consulting Group

5. Six tasks define and select the best innovation opportunities with clear roadmaps for implementation Harryson Consulting Group Framing the Platform for Growth Brainstorming Opportunities for Growth Filtering out the Top Ten Candidates Developing and Ranking Top- Level Busi- ness Cases Running Detailed Feasibility Studies Selecting Top Candidates for Growth Strategic Framework with Clear Selection Criteria Hundreds of Ideas 5-15 Initial Concepts 1-3 Selected Innovation Projects 3-6 Business Cases Identify the Right People and Provide the Right Stimulus and Scope for Breakthroughs Use Simplicity and Crystal Clear Criteria to Deal with Complexity Use the Framework for Transparent Selection Set Priorities for Profitable Growth Assess Risk/Reward to Identify and Select Potential Winners Business Need Validation by Lead Customer Board

7. 1. Continued: Mapping of Step-by-Step process from initiation to completion of a development agreement Harryson Consulting BU BU BU BU BU RAW IDEAS External environment Firm An interactive web-based Open Innovation platform filters a diverse set of ideas and pre-processes it for easier transfer into internal R&D processes. Matching External Ideas with the Internal Organization – Web Based Filtering and Human Match-Making BU BU BU BU Harryson Consulting Group

8. Please visit VIA 2.0 at www.pioneering-innovation.com (You get an English version by clicking the British Flag in the lower left corner ;-) INTERACTIVE CONTENT USER TOOLKITS CREATE STANDARD IDEA FACT SHEETS Harryson Consulting Group

10. Professionalizing the Contractual Dimension of Strategic Alliances Harryson Consulting Group D&E TI D&E Line Mgmt D&E PM L&T Scouting Screening Assessment/Due Diligence Confidentiality Agreement Detailed Negotiation Agreement Development Joint Project Planning Kick-off External Communication Internal Communication Documenting Lessons Learned Communicating Lessons Learned

15. Interlinking Universities to Deliver Extra Client Value Harryson Consulting Group

19. Harryson Consulting Group We selected and engaged two universities in a competition – and both came up with previously unknown reasons as to why critical locking pins break

21. Globally Leading Chemical Company – Reducing Ammonia Emissions in Urea Manufacturing by 99.5 per cent Harryson Consulting Group