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1. You were told to build a website. Someone said, you need
to be on the internet. Your business must be online to
make tons of sales in the digital age. What they forgot
to, or neglected to tell you, is just building it is not enough.
Unlike the "Field of Dreams" baseball diamond, your
website needs to have traffic coming to it before the
"game" can start.

2. The problem is how do you get traffic to your site? What
kind of traffic is best for your site? Is all traffic the same?

3. First off, not all traffic is not the same. There are many
different types of traffic available to online marketers,
considerably more so since the Internet began. There are
two major types of traffic, Paid and Unpaid. (free)

4. Paid traffic generation is simply that, you are buying traffic
to your websites. This can be a fast, but often expensive
method for generating traffic to your websites. This is also
no guarantee that the traffic will do you any good. Paid
traffic can often be as targeted as a laser-guided missile or
as devastating as a nuclear explosion. IT depends on
where you get the traffic from when you buy it.

5. Common paid sources include Google AdWords and other
PPC (Pay-per-click) sources. These charge you for someone
clicking an ad. Other paid traffic include Popups,
Popunders, Classified ads, Banners, and press release to
name a few.

6. Free traffic generation methods have two distinctive
advantages over paid sources, and one major flaw. The
two advantages free traffic sources have are,

7. 1: It's Free.2: It has Internet Stickiness.

8. Free sources are free. You don't pay for them directly. You
will however likely have to "spend" time implementing
them in order for them to be most effective. This exchange
of time instead of money can be great in some cases
depending on your skills.

9. Internet stickiness is a great long-term side effect of most
free traffic sources. These sources are often on the
internet for years to come. For example, common options
are article marketing, form posting, blog posting, audio
files, posting video files to YouTube, and a host of other
options.

10. The greatest impact that these can have are long-term
traffic as well as potential for viral like traffic generation. If
you post a great video on YouTube and it gets 10 millions
views in a week, then that is super. That amount of traffic
would cost a fortune to buy.

11. Regardless of which types of traffic you lean toward to get
started, you must still be weary of the traffic you receive.
Some paid traffic sources let you choose the types of
visitor you get. These can often be targeted to specific
niches, such as "dating". Which may be more responsive
to your offer. A million visitors to a cute cat video might
not do single thing to help your "steel toed flip-flops"
business generate any sales.

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