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Guidelines for expanding banking services in rural areas in India
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Banking Services In Rural Markets-B.V.Raghunandan
1.
B.V.Raghunandan, SVS College,
Bantwal
2.
Nature of Service
3.
Banking Services
4.
Why Rural Marketing?
5.
Consumer Psychology of
Rural Customers
6.
Approaches to Rural
Customers
7.
Programmes to Woo
Him
8.
Semi-Urban Customers
9.
THANK YOU
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