1. 5 Points to Effective Brochures

2. 5 Points to Effective Brochures Brochures are highly effective marketing tools for companies around the world However to get the most from brochures, there are five points to keep in mind: Motivation to Open Keep it Simple Make it Resourceful Consider Shape Call to Action

3. 5 Points to Effective Brochures Motivation to Open Never place your logo on the front cover by itself Give an incentive to open up the brochure Offer a discount, display a thought-provoking quote, or use a fun image. Yunji Shin

4. 5 Points to Effective Brochures Keep it Simple Use an image to clearly identify the over arching thought Use text to expand upon your idea Use bullets to give an easy read. Susan Labrum

5. Make it Resourceful - Include useful information in the brochure so readers will want to save it. Spa could include skin care tips Doctor could include flu prevention tactics Nutritionist could include diet tips 5 Points to Effective Brochures

6. 5 Points to Effective Brochures Consider Shape Die-cut shapes and interesting folds attract most attention The more unique the better For example, trying to get customers to join a gym? Try a brochure in the shape of a dumbbell. Experiment with different folds to get your prospect interested in opening the brochure Thomas Pavitte

7. 5 Points to Effective Brochures Call to Action A brochure would be meaningless without it Be sure to include a telephone number, tear-off section, website to visit, etc. To maximize the action, consider placing an "action" footer on the bottom of each panel to clearly direct your readers

8. The End. For more information, please visit us at: http://www.1800postcards.com info@1800postcards.com 5 Points to Effective Brochures