2. 3 Points: Brochures for Trade Shows Generally speaking, trade shows are narrow in demographic Trade shows provide a two-minute interaction that allows both parties to speak about their company To make the most of this interaction, try creating a brochure that speaks to the trade show’s demographic Primaluxe
3. 3 Points: Brochures for Trade Shows Demographic What is the average make up of attendees? Are the older or younger? Average salary? This will largely determine the tone of the brochure, as well as the color scheme, call to action and brochure layout. EVERYDAYLIFEMODERN
4. Trade Show Tech? Home appliance? Consumer? Consider including the trade show’s logo on the brochure, or simply provide a unique image that embodies the trade show’s focus 3 Points: Brochures for Trade Shows
5. 3 Points: Brochures for Trade Shows Size, shape and dimension You will have a lot of competition in those trade show goodie bags. Try to stand out with your brochure Make it something worth keeping on to, include: fun facts, quotes, conversion charts, map of the trade show floor, etc. aladv
6. Remember: the more personalized the better. The brochure should speak to the attendee and make them want to call you immediately following the show. So as always, don’t forget to include a strong call to action with a time constraint. 3 Points: Brochures for Trade Shows
7. The End. For more information, please visit us at: http://www.1800postcards.com info@1800postcards.com 3 Points: Brochures for Trade Shows