SEO, or search engine optimisation, is the measure of success in an increasingly technological world. As a business owner, promoter, or marketer, it is important for you to make sure that your site has SEO. SEO influences how much traffic your site pulls from search engines without paying extra money. One way to see how your site is doing using search engines is by using analytics. Major search engines feature their own analytics. Google Analytics gives you all kinds of information that measures how effective your SEO is. The most important analytic to begin with is your organic search. Organic searches are all the traffic that comes to your sight through search engines and is not paid for. These are the views that cost you no money.

1. © 2018 Scott Jones, 123 Internet Group. All rights reserved.
Sub heading
How to Harness Google Analytics
To Improve Your
Search Engine Marketing

2. © 2018 Scott Jones, 123 Internet Group. All rights reserved.
Introduction
SEO, or search engine optimisation, is the measure of success in an
increasingly technological world. As a business owner, promoter, or marketer, it
is important for you to make sure that your site has SEO. SEO influences how
much traffic your site pulls from search engines without paying extra money.
One way to see how your site is doing using search engines is by using
analytics.
How to Harness Google Analytics
To Improve Your
Search Engine Marketing

3. © 2018 Scott Jones, 123 Internet Group. All rights reserved.
Organic Search
Major search engines feature their
own analytics. Google Analytics
gives you all kinds of information
that measures how effective your
SEO is. The most important analytic
to begin with is your organic
search. Organic searches are all the
traffic that comes to your sight
through search engines and is not
paid for. These are the views that
cost you no money.
Organic, in this instance, means
“Traffic I want to make sure that I
increase to save money.”

4. © 2018 Scott Jones, 123 Internet Group. All rights reserved.
Organic Search
The chart is an example of the Google analytics Traffic for an example site. This
site has the optimal Organic Search Traffic: It is the highest traffic that they
have. Their organic traffic dominates their referral, paid, social media and
email-based traffic. That is what each company wants. Now, how do you get
there?
Once you’ve checked your Google Analytics, you need to use them for your
benefit. If your organic search results are low, you need to consider the things
that can improve them.

5. © 2018 Scott Jones, 123 Internet Group. All rights reserved.
Create Quality Content
Creating quality content sounds like a given, but it’s important. Try and publish
new posts or pages as often as possible. However, don’t post often just for the
sake of doing it! There needs to be a purpose to each post. Articles about your
business, your product, or blog posts about your customer’s testimonials.
Anything that can productively lead people back to your site.

6. © 2018 Scott Jones, 123 Internet Group. All rights reserved.
Use Internal Links
If your site links back in on itself in meaningful ways, your traffic goes up. Link
from your blog posts to your sites, and from your sites pages to other pages.
Meaningful internal links keep people on your site, and it keeps your traffic up.
Warning: Don’t overuse this! Too many
links in too many different directions will
cause people to leave sooner rather than
to click around.

7. © 2018 Scott Jones, 123 Internet Group. All rights reserved.
Use Social Media
Use your social media to target customers or potential customers. Twitter,
Facebook, LinkedIn, even StumbleUpon. These are all ways to reach out and
find people.
The more places you reach out, the more organic traffic you’ll get. Read about
ways to double your social media presence. Get a Chatbot for your Twitter or
Facebook Messenger.
Add buttons to your site and different posts so your customers can share to
Twitter, Facebook, or Instagram if they want.

8. © 2018 Scott Jones, 123 Internet Group. All rights reserved.
Monitor Your Analytics
And finally, MONITOR YOUR ANALYTICS. The best way to make sure your traffic
grows is to consistently check your analytics.
Your analytics shows you not only where people came from, but why. You can
see what keywords led them to you, and you can use them more often. You can
see if your paid traffic is paying off at all.
Everything you do to grow your traffic is important, but it will never be as
valuable as being able to use your analytics to check where your traffic comes
from in the first place.

9. © 2018 Scott Jones, 123 Internet Group. All rights reserved.
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