www.vaplacements.com is a directory and search for virtual assistants. We drive hundreds of leads to this directory each month. This session will help you convert the leads you get to clients.

1. CO U R S E N A M E
P R E S E N T E R :
[Client Conversion Strategies]

2. Overview
 Prepare
 Execute
 Convert
 Follow Up
 Bonus
 Special Offers and Packages
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3. About the Presenters
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 Liz Parker, CEO, 121 Temps and VA Placements. Owner and
founder of the largest virtual assistant organisation in Australia.
Been working in this industry for nine years.
 Susan Wilkin, owner and founder of Adminaholics. Mentor
with 121 Temps for over five years. Successfully converted many
clients.
 Storm McManus, owner and founder of Virtual Storm and
VAP Manager for close to two years. Successfully converted
retainer and project clients.

4. Outcomes
 By the end of this session you will have the skills to:
 Create resources to help you build a conversion system in your
own style.
 Build confidence and take control of client interviews.
 Understand your best method of converting.
 Build guarantees and testimonials to take the risk away from
the purchaser.
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5. Preparation
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6. Why
 To be prepared for every possible situation
 Then take control of the process
 Understand all possibilities
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7. How
 Your Needs:
 Who is your ideal client?
 Mindset – You are interviewing the lead
 I have received a lead, now what?:
 Steps to take after you receive the enquiry
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8. My Promise
 I will respond within 1 hour if possible to all new
enquiries
 I will suggest a time to talk (within 3 days).
 I will aim to thoroughly understand their needs, pet
hates and what they love.
 I will create a written quote and create a guarantee
around their pet hates and loves.
 I will keep following up until the lead contacts me –
it doesn’t matter how long this takes.
 I will not provide anything in writing until the lead
has agreed to become a client or paid me a deposit.
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9. Voice Conversion Guide
YOU ARE IN THE PROBLEM SOLVING BUSINESS
 Discover
 Investigate
 Fix
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10. Case Studies
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11. Case Studies
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12. Execution
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13. Types of Clients
 The Bargain Hunter
 The Project Seeker
 The Relaxed Retainer
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14. Yes or No?
 The right time to say NO!
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15. Pick 2 only
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16. Conversion
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17. What happens next!
 How soon can we start?:
 Can you ?
 Then I will ?
 Buyers Remorse
 Give them something small to do
(pay a deposit)
 Do something for them
immediately
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18. Case Studies
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19. Case Studies
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20. Follow Up
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21. Really Simple
 Follow up when you say you will
 Never give up
 No one does it well (your point of differentiation?)
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22. Think of This
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 You ae in the problem solving business
 Discover
 Investigate
 Fix
 You are the expert in your field
 Always control the call
 Find the cause and effect and their desire
 Show them the process from here.

23. Next Steps
 Download the resources
 Get listed on www.vaplacements.com
 Register for our How to SEO a Website Course on
www.virtualonlinecourses.net
27 August, 2015Virtual Online Courses