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What are the important brand architecture decisions in developing a branding strategy

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-Important Brand Architecture decisions in developing a branding strategy
Branding strategy Reflects number and nature of brand elements
1 . Can develop brand element for new products
Branding Decisions -force that hardly anything goes unbranded
1 . Individual or separate family brand names
2 . Corporate umbrella or company brand names -Development costs are low using umbrella names
3. Sub-brand names
Recap Now we have read about -Branding strategy -Choices that firm has -Branding decisions
These slides were created by Yovan Sethi, IIIT Allahabad, during a Marketing internship by Prof. Sameer Mathur, IIM Lucknow (See www.IIMInternship.com) Disclaimer

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What are the important brand architecture decisions in developing a branding strategy