The document summarizes an internship that a student completed with an IIM professor. The internship consisted of modules covering presentation skills, marketing management, case study analysis, and advertising creativity. Key topics included in the modules were developing strategies and plans, identifying customer values, and analyzing successful advertising campaigns. The internship helped the students evolve their skills and connect the different modules. The student thanked the professor for guiding them and creating an experience that helped them grow from novice to expert.

1. The Unexpected Experience, in
an Internship with IIM professor
Vishal Yadav
GHRCEM, Amravati

3. Batch
8th June – 5th July

5. Presentation
skills
Harvard
case
presentation
Kotler
chapter and
question
Harvard
Business
cases

6. Module1.
Presentation
skills

7. How can a presentation
help an individual ?
Lee Iacocca says

9. What makes a Presentation

10. It’s not the presentation that sucks, it is
the speaker who screw up the
presentation.

11. What are the things that
should be avoided ?

13. Adding excess of data…….

17. 1. Data Management……..

18. 2.

19. Because……….

21. Then
But why ?

22. To avoid this.

23. Module 2-
Marketing
Management
Chapter
Insights (Philip
Kotler)

24. Module 2
This module started by
analyzing two
important concepts.

25. 1. Defining Marketing for the 21st Century: It becomes both an
art and a science as marketers strive to find creative new solutions
to often complex challenges amid profound changes in the
21st century marketing environment. We describe how top marketers
balance discipline and imagination to address these new marketing
realities.
2. Developing Marketing Strategies and Plans: Key
ingredients of the marketing management process are insightful,
creative strategies and plans that can guide marketing activities.
Developing the right marketing strategy over time requires a blend of
discipline and flexibility.

26. Identifying Values
3. Scanning the
market environment
and conducting
marketing research.
4. Creating
customer values
and customer
relationships.
5.Analyzing
consumer market.
6. Analyzing
business markets.

27. Choosing Values
which covers :-
7. Identifying market
segment and target.
8. Competitive
Dynamics.
9. Crafting the brand
positioning.
10. Creating Brand
equity.

28. 11. Setting product strategy.
12. Designing and Managing services.
13. Developing pricing strategies and
program.

29. Delivering Value
14. Designing and
Managing Integrated
Marketing Channels.
15. Managing
retailing,
wholesaling and
logistics.

30. Communicating Value
16. Designing and
managing
integrated
marketing
communications.
17. Managing Mass
Communications.
18. Managing
Personal
Communications.

31. Sustaining
Growth and
Value
19. Introducing new market offerings.
20. Tapping into global market.
21. Managing a Holistic Marketing Organization for the
long run.

32. Module 3: Read and analyze a case
published by the Harvard Business School.

34. 1. The Springfield Nor’easters:
Maximizing Revenues in the Minor
League.
2. A brand is forever! A framework
for revitalizing declining and dead
brand.
3.Mountain Man Brewing Company :
Bringing the Brand to light.

38. A brand is forever! A framework for
revitalizing declining and dead brands.

39. A brand is a product, service, or concept that is
publicly distinguished from other products,
services, or concepts so that it can be easily
communicated and usually marketed.

40. Then
what is
Brand
Decline ?

41. When a brand has high awareness
and consumers ‘‘hold strong,
favorable, and unique brand
associations,’’ it is considered to have
strong equity. However, brand equity
may decline
with the passage of time, sometimes
leading to a brand’s decline.

42. Rebuild
quality
Three ways
to overcome
declining
brand
Resist
temptation
to milk the
brand
Pursue a
defined
target
market

43. 3. Mountain Man Brewing Company: Bringing
the Brand to Light Case study

48. Module 4

50. Harvard Business Review's mission is to improve the practice
of management in a changing world. Through the flagship
magazine, licensed editions, website, and books, HBR provides
professionals around the world with rigorous insights and best
practices to lead themselves and their organizations more
effectively and to make a positive impact.

51. “What with ad-optimizing technologies and filter-defying product
placement, search-based ad serves, real-time media bidding, and
location-based features for mobile devices,” the author writes, “it
would be easy to conclude that advertising has flipped to all science
and no art.” But she highlights six campaigns to prove that
advertising creativity will never cease:

52. 1. Variations on a Meme: Wonderful Pistachios
2. The Ad as a Game: Coca-Cola China
3. Collaborating with the Crowd: Oreo Cookies
4. Just Enough Humor: Kia Motors America
5. A New Social Movement: Marks and Spencer
6. Ads That “Go Native”: Neiman Marcus and Target

53. 1. Variations on a Meme: Wonderful
Pistachios
Wonderful Pistachios, whose ads include memes
such as YouTube’s infamous Honey Badger and
Secret Service agents partying with prostitutes

54. 2. The Ad as a Game: Coca-Cola China
Coca-Cola China,
which created a TV-
plus-smart phone
game for the Hong
Kong market.

55. 3. Collaborating with the Crowd: Oreo
Cookies
Nabisco’s “Daily Twist” campaign for Oreo
cookies, in which members of the public
nominated news pegs and company designers
sculpted cookies to illustrate them

56. 4. Just Enough Humor: Kia Motors America
Kia Motors America, whose ads are
populated with anthropomorphic
hamsters

57. 5. A New Social Movement: Marks and
Spencer
Marks and Spencer,
which introduced
“shwopping”—a
campaign with Oxfam
to encourage clothing
recycling

58. 6. Ads That “Go Native”: Neiman Marcus and
Target
Neiman Marcus and Target, which teamed up on
some merchandise, became the sole sponsors of
ABC’s drama Revenge, and then hired the cast to
perform in five long-form commercials

59. Extra expense and tricky constraints
are involved when a brand chooses to
assimilate with indigenous content. But
those that can move comfortably with
creativity in this realm may never go
home again.

60. And finally a big thanks to
Prof. Sameer Mathur, we
interns are grateful that we
were being guided by the
expert of the experts. The
way sir connected our
modules and unknowingly
wrote a story of few interns
how they evolved from
nascent to adroit.

61. 1. https://prezi.com/gggedvk66sh4/mountain-man-brewing-company/
2. https://prezi.com/zlrz2btzcqqm/mountain-man-brewing-company/
3. http://www.iiminternship.com/
4. https://in.pinterest.com/
5. http://www.slideshare.net/114iiminternship/a-brand-is-forever-a-framework-for-
revitalizing-declining-and-dead-brands-50044657
6. http://www.hbr.org

63. Created By-
Vishal Yadav, GHRCEM,
Amravati
During an Internship by
Prof. Sameer Mathur, IIM
Lucknow
www.IIMInternship.com