17. Launched a 100-day series of cookie designs
pegged to each day news.
Invited people to nominate news pegs every
morning and to vote later in the day for their
favorite design.
Sharing of Oreo’s Facebook page rose by 4400%
within three months of campaign.
18. Lay’s introduced a campaign
where people were asked to give
a flavor of Lay’s they want to eat
and win prizes.
19. kk
This campaign by Pepsi
resulted in a substantial
growth of viewers for the
upcoming IPL season
23. KIA Motors aired a fun filled ad for its Soul model
car showing roads filled with hamster wheels to
evoke drab mindlessness of typical daily commute,
while a Soul drove up along side and slide down its
window showing hamsters in the car chilling to
their hip tunes.
36. An
Example
-Nieman Marcus advertised on ABC’s drama series Revenge.
-First they opted for a “takeover” of the program, meaning
that every ad in the hour-long segment was theirs.
-Then, to make the most of that sole sponsorship, they hired
the show’s cast to perform in character in five long-form
commercials.