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1.
Lufthansa Social Media
© Michael Wolrab
2.
Content • Unternehmen
• SWOT • Strategie • Ziele • Sozial Media • Facebook • MySkyStatus • Twitter • Cloudstream • Vernetzung • Ressourcen • Budget • Krisenmanagement © Michael Wolrab
3.
Unternehmen „Deutsche Luft
Hansa AG“ Gründung 1926 400 Tochter-und Beteiligungsgesellschaften Passagierbeförderung, Logistik, Technik, Catering, IT Services Leitung – Christoph Franz Mitarbeiter – 117.416 Umsatz - € 30.100 Millionen Qualität, Innovation, Sicherheit und Zuverlässigkeit © Michael Wolrab
4.
SWOT © Michael
Wolrab
5.
Strategie Leitbild Demonstration
zu neuen und bestehenden Kunden, dass unsere "Leidenschaft für Präzision und Qualität" rund um ihre Bedürfnisse gebaut ist Ziele Information Marken Beziehung Vertrieb Zielgruppen Neue Kunden Existierende Kunden Gebiete technische Perfektion Network Bonus Multikulturell © Michael Wolrab
6.
Ziele ( im
Bezug auf Soc i al Medi a) • Bessere Kundenbeziehung • In sozialen Netzwerken auszubauen • Kundenkontakt über soziale Plattformen © Michael Wolrab
7.
Social Media ©
Michael Wolrab
8.
Social Media Overview
© Michael Wolrab
9.
Facebook
10.
Facebook © Michael
Wolrab
11.
Facebook • User
haben Vorteile • Informationen zu aktuellen Veranstaltungen und Aktionen © Michael Wolrab
12.
Facebook Flüge buchen
direkt über Lufthansa Fan-Seite • USA • Deutschland • Indien • Schweden • Spanien • England • Griechenland • Türkei © Michael Wolrab
13.
MySkyStatus © Michael
Wolrab
14.
MySkyStatus Vorteile •
Informationen • Flüge direkt buchen Nachteile • Missverständnisse • keine Antworten auf Kunden • Andere Tools werden nicht erwähnt • Nicht für jedes Land © Michael Wolrab
15.
MySkyStatus • In
Verbindung mit Anderen bleiben • Status an Soziale Netzwerke schicken © Michael Wolrab
16.
Twitter © Michael
Wolrab
17.
Twitter © Michael
Wolrab
18.
Twitter • Lufthansa
DE • 41000 Followers • 1311 Tweets • 2-3 Tweets am Tag • Seit Beginn 2009 • Lufthansa USA • 12692 Followers • 1546 Tweets • 2-3 Tweets am Tag • Seit 30.09.2009 © Michael Wolrab
19.
Twitter Deutsche Lufthansa
Twitter Statistik © Michael Wolrab
20.
Twitter Vorteile •
Vielzahl an Konten • Reguläre Updates Nachteile • Keine Konversation • keine Links zwischen Konten • Unübersichtlich © Michael Wolrab
21.
CloudStream © Michael
Wolrab
22.
Cloudstream • Besteht
aus RSS (Really Simple Syndication) • Möglichkeit Videos hinzuzufügen • Bereitgestellt von © Michael Wolrab
23.
© Michael Wolrab
24.
Vernetzung © Michael
Wolrab
25.
Ressourcen • Mitarbeiterzahl
- 117.416 • Klienten: © Michael Wolrab
26.
Budget Umsatz: 30.100
Millionen € Bilanzsumme: 28.419 Millionen € Gewinn: 990 Millionen € Fluggastaufkommen: 103,1 Millionen (gesamter Konzern) © Michael Wolrab
27.
Krisenmanagement © Michael
Wolrab
28.
Quellen • http://www.lufthansa.com/online/portal/lh/at/homepage
• http://newsroom.lufthansa.com • http://lufthansa-technik.com/de/resource-conservation • http://de.wikipedia.org/wiki/Lufthansa • http://adweek.com • http://aviationrecord.com • http://twitter.com/Lufthansa_USA • http://cloud-stream.com • http://youtube.com • http://flyertalk.com/forum/miles-more-lufthansa-austrian-swiss-other–partners • http://computerwoche.de • http://socialmediabiz.com/resource/Lufthansa • http://air-valid.com/actualites/lufthansa • http://facebook.com/lufthansa • http://investor-relations.lufthansa.com • http://youtube.com • http://1.bp.blogspot.com © Michael Wolrab
29.
Danke Für Ihre
Aufmerksamkeit! © Michael Wolrab