Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

marketing by khemendra marketing management market iim companies customer iit leadership case study harvard value report analysis brand hbr sales technology business advantages database attract strong relationships lifetime satisfaction voice speaking skills public speaking oratory mind improve dominance power body language

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Sameer Mathur

What arethemajorstepsindevelpoingeffectivecommunications

Howdomarketingcommunicationswork

What istheroleofmarketingcommunicatios

How can companies combine products to create strong co brands or ingredient brands

What are the characteristics of products, and how do marketers classify products

How should a company adapt prices to meet varying circumstances and opportunities

How should a company set prices initially for products or services

What major psychological processes influence consumer responses to the marketing program

In what ways do consumer stray away from deliberative, rational decision making

How do consumers make purchasing decision

How do consumer characteristics influence buying behaviour

Small brand KOTLER CH9

Brand differentiation KOTLER CH9

Identify competition KOTLER CH9

Market positioning KOTLER CH9

Choosing attractive target market

Segmentation of business market

Requirements for effective segmentation

Dividing market into segments

Levels of market segmentation