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‫כ‬
‫ל‬
‫י‬
‫ש‬
‫ר‬
‫א‬
‫ל‬
‫י‬
.
‫ת‬
‫ו‬
‫ה‬
‫ד‬
‫י‬
‫ג‬
‫י‬
‫ט‬
‫ל‬
‫ש‬
‫ל‬
‫ו‬
.
‫ה‬
‫ב‬
‫ז‬
‫ק‬
‫מ‬
‫צ‬
‫י‬
‫ג‬
‫ה‬
:
‫ד‬
‫ו‬
‫ח‬
‫מ‬
‫צ‬
‫ב‬
‫ה‬
‫א‬
‫י‬
‫נ‬
‫ט‬
‫ר‬
‫נ‬
‫ט‬
‫ב‬
‫י‬
‫ש‬
‫ר‬
‫א‬
‫ל‬
2022
‫מ‬
‫ת‬
‫ו‬
‫ד‬
‫ו‬
‫ל‬
‫ו‬
‫ג‬
‫י‬
‫ה‬
‫ה‬
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‫ח‬
‫ק‬
‫ר‬
‫ב‬
‫ו‬
‫צ‬
‫ע‬
‫ב‬
‫ש‬
‫י‬
‫ת‬
‫ו‬
‫ף‬
‫מ‬
‫כ‬
‫ו‬
‫ן‬
‫ה‬
‫מ‬
‫ח‬
‫ק‬
‫ר‬
KANTAR
‫י‬
‫ש‬
‫ר‬
‫א‬
‫ל‬
‫מ‬
‫ד‬
‫ג‬
‫ם‬
‫י‬
‫ל‬
‫ד‬
‫י‬
‫ם‬
‫ב‬
‫ג‬
‫י‬
‫ל‬
‫א‬
‫י‬
8-12
‫מ‬
‫ד‬
‫ג‬
‫ם‬
‫ב‬
‫נ‬
‫י‬
‫נ‬
‫ו‬
‫ע‬
‫ר‬
‫ב‬
‫ג‬
‫י‬
‫ל‬
‫א‬
‫י‬
13-18
‫מ‬
‫ד‬
‫ג‬
‫ם‬
‫מ‬
‫ג‬
‫ז‬
‫ר‬
‫ח‬
‫ר‬
‫ד‬
‫י‬
‫מ‬
‫ד‬
‫ג‬
‫ם‬
‫א‬
‫ר‬
‫צ‬
‫י‬
‫ו‬
‫מ‬
‫י‬
‫י‬
‫צ‬
‫ג‬
‫ש‬
‫ל‬
‫ה‬
‫א‬
‫ו‬
‫כ‬
‫ל‬
‫ו‬
‫ס‬
‫י‬
‫י‬
‫ה‬
‫ה‬
‫ב‬
‫ו‬
‫ג‬
‫ר‬
‫ת‬
‫ב‬
‫י‬
‫ש‬
‫ר‬
‫א‬
‫ל‬
‫ה‬
‫ס‬
‫ק‬
‫ר‬
‫ב‬
‫ו‬
‫צ‬
‫ע‬
‫ב‬
‫ק‬
‫ר‬
‫ב‬
‫מ‬
‫ד‬
‫ג‬
‫ם‬
‫ש‬
‫ל‬
4,500
‫מ‬
‫ר‬
‫ו‬
‫א‬
‫י‬
‫י‬
‫נ‬
‫י‬
‫ם‬
2
2
My Digital. My Choice
2
‫מ‬
‫ג‬
‫ו‬
‫ו‬
‫ן‬
‫פ‬
‫ל‬
‫ט‬
‫פ‬
‫ו‬
‫ר‬
‫מ‬
‫ו‬
‫ת‬ 1
‫מ‬
‫ח‬
‫ו‬
‫ב‬
‫ר‬
‫י‬
‫ם‬
‫ל‬
‫מ‬
‫ס‬
‫כ‬
‫י‬
‫ם‬
3
‫ד‬
‫י‬
‫ג‬
‫י‬
‫ט‬
‫ל‬
‫ל‬
‫מ‬
‫ה‬
‫ד‬
‫ר‬
‫י‬
‫ן‬
5
‫א‬
‫י‬
‫ו‬
‫מ‬
‫י‬
‫ס‬
‫י‬
‫י‬
‫ב‬
‫ר‬ 4
‫ת‬
‫ש‬
‫ל‬
‫ו‬
‫מ‬
‫י‬
‫ם‬
Pay
6
‫ה‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫ה‬
‫ח‬
‫ב‬
‫ר‬
‫ת‬
‫י‬
‫ו‬
‫ת‬
‫ו‬
‫א‬
‫נ‬
‫ח‬
‫נ‬
‫ו‬
3
‫כ‬
‫ו‬
‫ל‬
‫נ‬
‫ו‬
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‫ו‬
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‫ר‬
‫י‬
‫ם‬
‫ל‬
‫מ‬
‫ס‬
‫כ‬
‫י‬
‫ם‬
.
‫ע‬
‫כ‬
‫ש‬
‫י‬
‫ו‬
‫כ‬
‫ל‬
‫א‬
‫ח‬
‫ד‬
‫ב‬
‫ו‬
‫ח‬
‫ר‬
‫א‬
‫י‬
‫פ‬
‫ה‬
‫ל‬
‫ה‬
‫ת‬
‫נ‬
‫ת‬
‫ק‬
1
4
‫פ‬
‫ו‬
‫ת‬
‫ח‬
‫י‬
‫ם‬
‫פ‬
‫ר‬
‫ו‬
‫פ‬
‫י‬
‫ל‬
‫ב‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫ה‬
‫ח‬
‫ב‬
‫ר‬
‫ת‬
‫י‬
‫ו‬
‫ת‬
‫י‬
‫ל‬
‫ד‬
‫י‬
‫ם‬
‫ל‬
‫פ‬
‫נ‬
‫י‬
‫ג‬
‫י‬
‫ל‬
‫ש‬
‫ע‬
‫ו‬
‫ת‬
‫מ‬
‫ו‬
‫ל‬
‫מ‬
‫ס‬
‫ך‬
‫ב‬
‫מ‬
‫מ‬
‫ו‬
‫צ‬
‫ע‬
‫ל‬
‫י‬
‫ו‬
‫ם‬
"
‫כ‬
‫מ‬
‫ה‬
‫ז‬
‫מ‬
‫ן‬
‫א‬
‫ת‬
‫ה‬
‫מ‬
‫ב‬
‫ל‬
‫ה‬
‫ב‬
‫מ‬
‫ה‬
‫ל‬
‫ך‬
‫י‬
‫ו‬
‫ם‬
‫ש‬
‫ג‬
‫ר‬
‫ת‬
‫י‬
‫ב‬
‫מ‬
‫מ‬
‫ו‬
‫צ‬
‫ע‬
‫ב‬
‫פ‬
‫ע‬
‫י‬
‫ל‬
‫ו‬
‫י‬
‫ו‬
‫ת‬
‫ה‬
‫ב‬
‫א‬
‫ו‬
‫ת‬
?
"
12
2020
2021
2022
12
12.4
‫נ‬
‫מ‬
‫צ‬
‫א‬
‫י‬
‫ם‬
‫י‬
‫ו‬
‫ת‬
‫ר‬
‫ב‬
‫מ‬
‫ס‬
‫כ‬
‫י‬
‫ם‬
‫ו‬
‫מ‬
‫ג‬
‫י‬
‫ל‬
‫י‬
‫ו‬
‫ת‬
‫ר‬
‫צ‬
‫ע‬
‫י‬
‫ר‬
9
"
‫ב‬
‫א‬
‫י‬
‫ז‬
‫ה‬
‫ג‬
‫י‬
‫ל‬
‫פ‬
‫ת‬
‫ח‬
‫ת‬
‫ל‬
‫ר‬
‫א‬
‫ש‬
‫ו‬
‫נ‬
‫ה‬
‫פ‬
‫ר‬
‫ו‬
‫פ‬
‫י‬
‫ל‬
‫ב‬
‫ר‬
‫ש‬
‫ת‬
‫ח‬
‫ב‬
‫ר‬
‫ת‬
‫י‬
‫ת‬
?
" 5
‫י‬
‫ו‬
‫ת‬
‫ר‬
‫ב‬
‫מ‬
‫ס‬
‫כ‬
‫י‬
‫ם‬
‫ב‬
‫ז‬
‫מ‬
‫ן‬
‫ה‬
‫פ‬
‫נ‬
‫ו‬
‫י‬
5.7
3.7
2.6 2.6
2.1
2.5
5.1
3.2 3.3 3.4
2.6
2.9
‫ש‬
‫ע‬
‫ו‬
‫ת‬
‫מ‬
‫ו‬
‫ל‬
‫מ‬
‫ס‬
‫ך‬
‫ב‬
‫מ‬
‫מ‬
‫ו‬
‫צ‬
‫ע‬
‫ל‬
‫י‬
‫ו‬
‫ם‬
‫ג‬
‫ל‬
‫י‬
‫ש‬
‫ה‬
‫ב‬
‫א‬
‫י‬
‫נ‬
‫ט‬
‫ר‬
‫ט‬
‫ג‬
‫י‬
‫י‬
‫מ‬
‫י‬
‫נ‬
‫ג‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫ח‬
‫ב‬
‫ר‬
‫ת‬
‫י‬
‫ו‬
‫ת‬
‫ט‬
‫ל‬
‫ו‬
‫ו‬
‫י‬
‫ז‬
‫י‬
‫ה‬
‫ל‬
‫י‬
‫מ‬
‫ו‬
‫ד‬
‫י‬
‫ם‬
‫ע‬
‫ב‬
‫ו‬
‫ד‬
‫ה‬
2020
2022
"
‫כ‬
‫מ‬
‫ה‬
‫ז‬
‫מ‬
‫ן‬
‫א‬
‫ת‬
‫ה‬
‫מ‬
‫ב‬
‫ל‬
‫ה‬
‫ב‬
‫מ‬
‫ה‬
‫ל‬
‫ך‬
‫י‬
‫ו‬
‫ם‬
‫ש‬
‫ג‬
‫ר‬
‫ת‬
‫י‬
‫ב‬
‫מ‬
‫מ‬
‫ו‬
‫צ‬
‫ע‬
‫ב‬
‫פ‬
‫ע‬
‫י‬
‫ל‬
‫ו‬
‫י‬
‫ו‬
‫ת‬
‫ה‬
‫ב‬
‫א‬
‫ו‬
‫ת‬
?
" 6
‫ג‬
‫י‬
‫י‬
‫מ‬
‫י‬
‫נ‬
‫ג‬
‫ב‬
‫ל‬
‫י‬
‫ה‬
‫פ‬
‫ס‬
‫ק‬
‫ה‬
70%
‫ש‬
‫ע‬
‫ו‬
‫ת‬
‫מ‬
‫ש‬
‫ח‬
‫ק‬
‫ב‬
‫מ‬
‫מ‬
‫ו‬
‫צ‬
‫ע‬
‫ב‬
‫י‬
‫ו‬
‫ם‬
)
‫ב‬
‫ו‬
‫ג‬
‫ר‬
‫י‬
‫ם‬
(
‫מ‬
‫ה‬
‫ב‬
‫ו‬
‫ג‬
‫ר‬
‫י‬
‫ם‬
‫מ‬
‫ש‬
‫ח‬
‫ק‬
‫י‬
‫ם‬
‫י‬
‫ו‬
‫ת‬
‫ר‬
‫ש‬
‫ע‬
‫ו‬
‫ת‬
‫ב‬
‫י‬
‫ח‬
‫ס‬
‫ל‬
‫ש‬
‫נ‬
‫ה‬
‫ש‬
‫ע‬
‫ב‬
‫ר‬
‫ה‬
‫ב‬
‫י‬
‫נ‬
‫ג‬
‫׳‬
‫ש‬
‫ל‬
‫ג‬
‫י‬
‫י‬
‫מ‬
‫י‬
‫נ‬
‫ג‬
37%
18
+
60%
‫נ‬
‫ו‬
‫ע‬
‫ר‬
‫י‬
‫ל‬
‫ד‬
‫י‬
‫ם‬
65%
"
‫א‬
‫י‬
‫ך‬
‫א‬
‫ת‬
‫ה‬
‫מ‬
‫ג‬
‫ד‬
‫י‬
‫ר‬
‫א‬
‫ת‬
‫ת‬
‫ד‬
‫י‬
‫ר‬
‫ו‬
‫ת‬
‫ש‬
‫א‬
‫ת‬
‫ה‬
‫מ‬
‫ש‬
‫ח‬
‫ק‬
‫ב‬
‫ה‬
‫ש‬
‫ו‬
‫ו‬
‫א‬
‫ה‬
‫ל‬
‫ש‬
‫נ‬
‫ה‬
‫ש‬
‫ע‬
‫ב‬
‫ר‬
‫ה‬
?
"
"
‫ב‬
‫א‬
‫י‬
‫ז‬
‫ו‬
‫ת‬
‫ד‬
‫י‬
‫ר‬
‫ו‬
‫ת‬
‫א‬
‫ת‬
‫ה‬
‫נ‬
‫ו‬
‫ה‬
‫ג‬
‫ל‬
‫ש‬
‫ח‬
‫ק‬
‫ב‬
‫מ‬
‫ש‬
‫ח‬
‫ק‬
‫י‬
‫ר‬
‫ש‬
‫ת‬
?
"
2.1
2021
‫מ‬
‫ש‬
‫ח‬
‫ק‬
‫י‬
‫ם‬
‫ב‬
‫ר‬
‫צ‬
‫ף‬
‫כ‬
‫מ‬
‫ה‬
‫ש‬
‫ע‬
‫ו‬
‫ת‬
2.6 2022
7
‫ר‬
‫ו‬
‫ב‬
‫ה‬
‫ז‬
‫מ‬
‫ן‬
‫ע‬
‫ו‬
‫ש‬
‫י‬
‫ם‬
Phubbing
‫כ‬
‫ש‬
‫ה‬
‫ם‬
‫ע‬
‫ם‬
‫ח‬
‫ב‬
‫ר‬
‫י‬
‫ם‬
‫א‬
‫ו‬
‫מ‬
‫ש‬
‫פ‬
‫ח‬
‫ה‬
‫מ‬
‫ע‬
‫צ‬
‫ב‬
‫ן‬
‫א‬
‫ו‬
‫ת‬
‫ם‬
‫כ‬
‫ש‬
‫ע‬
‫ו‬
‫ש‬
‫י‬
‫ם‬
‫ל‬
‫ה‬
‫ם‬
Phubbing
‫ג‬
‫ם‬
Phubbing
*
‫כ‬
‫ב‬
‫ר‬
‫ע‬
‫ש‬
‫ו‬
‫ל‬
‫כ‬
‫ם‬
.
‫מ‬
‫ש‬
‫ת‬
‫ד‬
‫ל‬
‫י‬
‫ם‬
‫ל‬
‫ע‬
‫ש‬
‫ו‬
‫ת‬
‫א‬
‫ת‬
‫ז‬
‫ה‬
‫כ‬
‫מ‬
‫ה‬
‫ש‬
‫פ‬
‫ח‬
‫ו‬
‫ת‬
‫ק‬
‫ש‬
‫ה‬
‫ל‬
‫ה‬
‫ם‬
‫ל‬
‫ה‬
‫פ‬
‫ס‬
‫י‬
‫ק‬
‫ל‬
‫ע‬
‫ש‬
‫ו‬
‫ת‬
Phubbing
82% 82%
22%
52%
61%
‫מ‬
‫ה‬
‫י‬
‫ל‬
‫ד‬
‫י‬
‫ם‬
34%
‫מ‬
‫ה‬
‫י‬
‫ל‬
‫ד‬
‫י‬
‫ם‬
‫ר‬
‫ק‬
‫ל‬
‫א‬
‫י‬
‫ד‬
‫ע‬
‫ת‬
‫ם‬
*
Phubbing
–
‫כ‬
‫ש‬
‫א‬
‫ד‬
‫ם‬
‫מ‬
‫ת‬
‫ע‬
‫ל‬
‫ם‬
‫מ‬
‫ה‬
‫ס‬
‫ב‬
‫י‬
‫ב‬
‫ה‬
‫ה‬
‫ח‬
‫ב‬
‫ר‬
‫ת‬
‫י‬
‫ת‬
‫ב‬
‫ה‬
‫נ‬
‫מ‬
‫צ‬
‫א‬
‫ל‬
‫ט‬
‫ו‬
‫ב‬
‫ת‬
‫ה‬
‫ט‬
‫ל‬
‫פ‬
‫ו‬
‫ן‬
‫ה‬
‫ח‬
‫כ‬
‫ם‬
‫ש‬
‫ל‬
‫ו‬
"
‫ב‬
‫א‬
‫י‬
‫ז‬
‫ה‬
‫מ‬
‫י‬
‫ד‬
‫ה‬
‫א‬
‫ת‬
‫ה‬
‫מ‬
‫ס‬
‫כ‬
‫י‬
‫ם‬
‫ע‬
‫ם‬
‫ה‬
‫מ‬
‫ש‬
‫פ‬
‫ט‬
‫י‬
‫ם‬
‫ה‬
‫ב‬
‫א‬
‫י‬
‫ם‬
" 8
‫נ‬
‫פ‬
‫ח‬
‫י‬
‫ה‬
‫ג‬
‫ל‬
‫י‬
‫ש‬
‫ה‬
‫מ‬
‫ש‬
‫ק‬
‫פ‬
‫י‬
‫ם‬
‫ל‬
‫נ‬
‫ו‬
‫א‬
‫ת‬
‫ש‬
‫ע‬
‫ו‬
‫ת‬
‫ה‬
‫מ‬
‫ס‬
‫ך‬
15
12
12
9
8
6
4
3
2
1.5
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
‫צ‬
‫ר‬
‫י‬
‫כ‬
‫ת‬
‫ג‬
‫י‬
‫ג‬
‫ה‬
‫ל‬
‫י‬
‫ו‬
‫ם‬
‫מ‬
‫מ‬
‫ו‬
‫צ‬
‫ע‬
‫מ‬
‫ק‬
‫ו‬
‫ר‬
:
‫נ‬
‫ת‬
‫ו‬
‫נ‬
‫י‬
‫מ‬
‫ע‬
‫ר‬
‫כ‬
‫ו‬
‫ת‬
‫ב‬
‫ז‬
‫ק‬
‫ק‬
‫ו‬
‫ר‬
‫ו‬
‫נ‬
‫ה‬
9
‫א‬
‫ב‬
‫ל‬
‫א‬
‫נ‬
‫ח‬
‫נ‬
‫ו‬
‫מ‬
‫ח‬
‫ו‬
‫ב‬
‫ר‬
‫י‬
‫ם‬
‫ל‬
‫א‬
‫ר‬
‫ק‬
‫פ‬
‫י‬
‫ס‬
‫י‬
‫ת‬
.
‫מ‬
‫ח‬
‫ו‬
‫ב‬
‫ר‬
‫י‬
‫ם‬
‫ג‬
‫ם‬
‫ר‬
‫ג‬
‫ש‬
‫י‬
‫ת‬
70%
‫כ‬
‫ש‬
‫נ‬
‫כ‬
‫נ‬
‫ס‬
‫י‬
‫ם‬
‫ל‬
‫נ‬
‫י‬
‫י‬
‫ד‬
‫כ‬
‫ד‬
‫י‬
‫ל‬
‫ב‬
‫צ‬
‫ע‬
‫פ‬
‫ע‬
‫ו‬
‫ל‬
‫ה‬
,
‫מ‬
‫ו‬
‫ס‬
‫ח‬
‫י‬
‫ם‬
‫מ‬
‫ה‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫ו‬
‫מ‬
‫ה‬
‫ו‬
‫ו‬
‫א‬
‫ט‬
‫ס‬
‫א‬
‫פ‬
‫מ‬
‫ר‬
‫ג‬
‫י‬
‫ש‬
‫י‬
‫ם‬
‫ש‬
‫צ‬
‫ר‬
‫י‬
‫כ‬
‫י‬
‫ם‬
‫ל‬
‫ק‬
‫ר‬
‫ו‬
‫א‬
‫מ‬
‫י‬
‫ד‬
‫ה‬
‫ו‬
‫ד‬
‫ע‬
‫ו‬
‫ת‬
‫ו‬
‫ו‬
‫א‬
‫ט‬
‫ס‬
‫א‬
‫פ‬
‫כ‬
‫ש‬
‫ה‬
‫ן‬
‫נ‬
‫כ‬
‫נ‬
‫ס‬
‫ו‬
‫ת‬
‫מ‬
‫ה‬
‫ב‬
‫ו‬
‫ג‬
‫ר‬
‫י‬
‫ם‬
‫מ‬
‫ר‬
‫ג‬
‫י‬
‫ש‬
‫י‬
‫ם‬
‫ש‬
‫מ‬
‫צ‬
‫פ‬
‫י‬
‫ם‬
‫מ‬
‫ה‬
‫ם‬
‫ל‬
‫ע‬
‫נ‬
‫ו‬
‫ת‬
‫מ‬
‫י‬
‫ד‬
‫ל‬
‫ה‬
‫ו‬
‫ד‬
‫ע‬
‫ו‬
‫ת‬
‫ב‬
‫ו‬
‫ו‬
‫א‬
‫ט‬
‫ס‬
‫א‬
‫פ‬
‫ש‬
‫מ‬
‫ק‬
‫ב‬
‫ל‬
‫י‬
‫ם‬
84%
‫מ‬
‫ה‬
‫נ‬
‫ו‬
‫ע‬
‫ר‬
‫נ‬
‫כ‬
‫נ‬
‫ס‬
‫י‬
‫ם‬
‫ל‬
‫מ‬
‫ד‬
‫י‬
‫ו‬
‫ת‬
‫מ‬
‫ת‬
‫ו‬
‫ך‬
‫ה‬
‫ר‬
‫ג‬
‫ל‬
‫א‬
‫ו‬
‫ש‬
‫י‬
‫ע‬
‫מ‬
‫ו‬
‫ם‬
77%
63%
‫מ‬
‫ה‬
‫ב‬
‫ו‬
‫ג‬
‫ר‬
‫י‬
‫ם‬
‫ו‬
‫ה‬
‫נ‬
‫ו‬
‫ע‬
‫ר‬ 83%
"
‫ב‬
‫א‬
‫י‬
‫ז‬
‫ה‬
‫מ‬
‫י‬
‫ד‬
‫ה‬
‫א‬
‫ת‬
‫ה‬
‫מ‬
‫ס‬
‫כ‬
‫י‬
‫ם‬
‫ע‬
‫ם‬
‫ה‬
‫מ‬
‫ש‬
‫פ‬
‫ט‬
‫י‬
‫ם‬
‫ה‬
‫ב‬
‫א‬
‫י‬
‫ם‬
" 10
Digital Detox
‫כ‬
‫ל‬
‫א‬
‫ח‬
‫ד‬
‫ב‬
‫ו‬
‫ח‬
‫ר‬
‫א‬
‫י‬
‫פ‬
‫ה‬
‫מ‬
‫ת‬
‫א‬
‫י‬
‫ם‬
‫ל‬
‫ו‬
‫ל‬
‫ה‬
‫ת‬
‫נ‬
‫ת‬
‫ק‬
11
"
‫מ‬
‫ה‬
‫מ‬
‫ב‬
‫י‬
‫ן‬
‫ה‬
‫ד‬
‫ב‬
‫ר‬
‫י‬
‫ם‬
‫ה‬
‫ב‬
‫א‬
‫י‬
‫ם‬
‫א‬
‫ת‬
‫ה‬
‫נ‬
‫ו‬
‫ה‬
‫ג‬
‫ל‬
‫ע‬
‫ש‬
‫ו‬
‫ת‬
:
"
‫ל‬
‫א‬
‫מ‬
‫ש‬
‫ת‬
‫מ‬
‫ש‬
‫י‬
‫ם‬
‫ב‬
‫נ‬
‫י‬
‫י‬
‫ד‬
‫ב‬
‫ז‬
‫מ‬
‫ן‬
‫א‬
‫ר‬
‫ו‬
‫ח‬
‫ה‬
‫מ‬
‫ת‬
‫ח‬
‫י‬
‫ל‬
‫י‬
‫ם‬
‫א‬
‫ת‬
‫ה‬
‫ב‬
‫ו‬
‫ק‬
‫ר‬
‫ל‬
‫ל‬
‫א‬
‫נ‬
‫י‬
‫י‬
‫ד‬
67% 83%
‫מ‬
‫ו‬
‫צ‬
‫י‬
‫א‬
‫י‬
‫ם‬
‫ב‬
‫ל‬
‫י‬
‫ל‬
‫ה‬
‫א‬
‫ת‬
‫ה‬
‫נ‬
‫י‬
‫י‬
‫ד‬
‫מ‬
‫ח‬
‫ד‬
‫ר‬
‫ה‬
‫ש‬
‫י‬
‫נ‬
‫ה‬
‫ל‬
‫א‬
‫מ‬
‫ש‬
‫ת‬
‫מ‬
‫ש‬
‫י‬
‫ם‬
‫ב‬
‫נ‬
‫י‬
‫י‬
‫ד‬
‫ב‬
‫ש‬
‫ב‬
‫ת‬
)
‫ש‬
‫ל‬
‫א‬
‫מ‬
‫ט‬
‫ע‬
‫מ‬
‫י‬
‫ד‬
‫ת‬
(
38%
2022 55%
38%
29% 2021
‫ב‬
‫ו‬
‫ח‬
‫ר‬
‫י‬
‫ם‬
‫ז‬
‫מ‬
‫ן‬
‫״‬
‫נ‬
‫ט‬
‫ו‬
‫ל‬
‫״‬
‫ד‬
‫י‬
‫ג‬
‫י‬
‫ט‬
‫ל‬
12
‫ב‬
‫י‬
‫ט‬
‫ל‬
‫ו‬
‫א‬
‫ת‬
‫א‬
‫י‬
‫ש‬
‫ו‬
‫ר‬
‫ה‬
‫ק‬
‫ר‬
‫י‬
‫א‬
‫ה‬
‫ב‬
‫ו‬
‫ו‬
‫ט‬
‫ס‬
‫א‬
‫פ‬
‫ש‬
‫ל‬
‫ה‬
‫ם‬
)
‫ש‬
‫נ‬
‫י‬
VV
‫כ‬
‫ח‬
‫ו‬
‫ל‬
‫י‬
‫ם‬
(
‫מ‬
‫כ‬
‫ב‬
‫י‬
‫ם‬
‫ה‬
‫ת‬
‫ר‬
‫א‬
‫ו‬
‫ת‬
‫ב‬
‫ט‬
‫ל‬
‫פ‬
‫ו‬
‫ן‬
‫ע‬
‫ל‬
‫ק‬
‫ב‬
‫ל‬
‫ת‬
‫ה‬
‫ו‬
‫ד‬
‫ע‬
‫ו‬
‫ת‬
‫מ‬
‫ה‬
‫ו‬
‫ו‬
‫א‬
‫ט‬
‫ס‬
‫א‬
‫פ‬
‫א‬
‫ו‬
‫מ‬
‫ה‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫ה‬
‫ח‬
‫ב‬
‫ר‬
‫ת‬
‫י‬
‫ו‬
‫ת‬ ‫א‬
‫נ‬
‫ח‬
‫נ‬
‫ו‬
‫ב‬
‫ו‬
‫ח‬
‫ר‬
‫י‬
‫ם‬
‫ל‬
‫ה‬
‫ש‬
‫ת‬
‫י‬
‫ק‬
)
‫ה‬
‫ת‬
‫ר‬
‫א‬
‫ו‬
‫ת‬
(
67%
‫מ‬
‫ה‬
‫י‬
‫ל‬
‫ד‬
‫י‬
‫ם‬
"
‫ה‬
‫א‬
‫ם‬
‫א‬
‫ת‬
‫ה‬
‫מ‬
‫ש‬
‫ת‬
‫י‬
‫ק‬
‫א‬
‫ת‬
‫ה‬
‫ה‬
‫ת‬
‫ר‬
‫א‬
‫ו‬
‫ת‬
‫מ‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫ח‬
‫ב‬
‫ר‬
‫ת‬
‫י‬
‫ו‬
‫ת‬
‫א‬
‫ו‬
‫מ‬
‫ה‬
‫ו‬
‫ו‬
‫א‬
‫ט‬
‫ס‬
‫א‬
‫פ‬
?
"
"
‫ה‬
‫א‬
‫ם‬
‫ב‬
‫י‬
‫ט‬
‫ל‬
‫ת‬
‫א‬
‫ת‬
‫ה‬
‫ו‬
‫ו‬
‫י‬
‫ה‬
‫כ‬
‫ח‬
‫ו‬
‫ל‬
‫ב‬
‫ה‬
‫ו‬
‫ד‬
‫ע‬
‫ו‬
‫ת‬
‫ש‬
‫ל‬
‫ך‬
‫ב‬
‫ו‬
‫ו‬
‫ט‬
‫ס‬
‫א‬
‫פ‬
?
" 13
‫מ‬
‫ח‬
‫ק‬
‫ו‬
‫א‬
‫פ‬
‫ל‬
‫י‬
‫ק‬
‫צ‬
‫י‬
‫ו‬
‫ת‬
‫כ‬
‫י‬
‫ג‬
‫ז‬
‫ל‬
‫ו‬
‫מ‬
‫ה‬
‫ם‬
‫י‬
‫ו‬
‫ת‬
‫ר‬
‫מ‬
‫ד‬
‫י‬
‫ז‬
‫מ‬
‫ן‬
‫י‬
‫ש‬
‫ס‬
‫י‬
‫כ‬
‫ו‬
‫י‬
‫ש‬
‫י‬
‫ש‬
‫ק‬
‫ל‬
‫ו‬
‫ל‬
‫ק‬
‫ח‬
‫ת‬
‫ה‬
‫פ‬
‫ס‬
‫ק‬
‫ה‬
‫מ‬
‫א‬
‫ח‬
‫ת‬
‫מ‬
‫ה‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫ו‬
‫י‬
‫ס‬
‫ג‬
‫ר‬
‫ו‬
‫א‬
‫ת‬
‫ה‬
‫פ‬
‫ר‬
‫ו‬
‫פ‬
‫י‬
‫ל‬
‫מ‬
‫ח‬
‫ק‬
‫ו‬
‫כ‬
3.5
‫מ‬
‫כ‬
‫י‬
‫ר‬
‫י‬
‫ם‬
‫מ‬
‫י‬
‫ש‬
‫ה‬
‫ו‬
‫ש‬
‫כ‬
‫ב‬
‫ר‬
‫ל‬
‫ק‬
‫ח‬
‫ה‬
‫פ‬
‫ס‬
‫ק‬
‫ה‬
‫מ‬
‫ה‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫ה‬
‫ח‬
‫ב‬
‫ר‬
‫ת‬
‫י‬
‫ו‬
‫ת‬
37%
51%
‫מ‬
‫ה‬
‫נ‬
‫ו‬
‫ע‬
‫ר‬
37%
33%
‫ח‬
‫ל‬
‫ק‬
‫מ‬
‫ו‬
‫ח‬
‫ק‬
‫י‬
‫ם‬
‫א‬
‫פ‬
‫ל‬
‫י‬
‫ק‬
‫צ‬
‫י‬
‫ו‬
‫ת‬
‫א‬
‫פ‬
‫ל‬
‫י‬
‫ק‬
‫צ‬
‫י‬
‫ו‬
‫ת‬
‫ב‬
‫מ‬
‫מ‬
‫ו‬
‫צ‬
‫ע‬
"
‫ה‬
‫א‬
‫ם‬
‫י‬
‫צ‬
‫א‬
‫ל‬
‫ך‬
‫ל‬
‫מ‬
‫ח‬
‫ו‬
‫ק‬
‫א‬
‫פ‬
‫ל‬
‫י‬
‫ק‬
‫צ‬
‫י‬
‫ה‬
‫כ‬
‫י‬
‫ה‬
‫ש‬
‫י‬
‫מ‬
‫ו‬
‫ש‬
‫ב‬
‫ה‬
‫ג‬
‫ז‬
‫ל‬
‫מ‬
‫מ‬
‫ך‬
‫י‬
‫ו‬
‫ת‬
‫ר‬
‫מ‬
‫ד‬
‫י‬
‫ז‬
‫מ‬
‫ן‬
?
‫א‬
‫ם‬
‫כ‬
‫ן‬
,
‫כ‬
‫מ‬
‫ה‬
‫א‬
‫פ‬
‫ל‬
‫י‬
‫ק‬
‫צ‬
‫י‬
‫ו‬
‫ת‬
‫מ‬
‫ח‬
‫ק‬
‫ת‬
‫ה‬
‫ש‬
‫נ‬
‫ה‬
?
" 14
‫ה‬
‫ת‬
‫ח‬
‫ב‬
‫ר‬
‫ו‬
‫ת‬
‫ו‬
‫ה‬
‫ת‬
‫נ‬
‫ת‬
‫ק‬
‫ו‬
‫ת‬
.
‫כ‬
‫ל‬
‫א‬
‫ח‬
‫ד‬
‫ב‬
‫ו‬
‫ח‬
‫ר‬
‫ל‬
‫ה‬
‫ת‬
‫נ‬
‫ת‬
‫ק‬
‫מ‬
‫ה‬
‫מ‬
‫ס‬
‫ך‬
‫מ‬
‫ת‬
‫י‬
‫ו‬
‫א‬
‫י‬
‫ך‬
‫ש‬
‫נ‬
‫ו‬
‫ח‬
1
15
‫ב‬
‫ב‬
‫ח‬
‫י‬
‫ר‬
‫ה‬
‫ב‬
‫י‬
‫ן‬
‫א‬
‫י‬
‫נ‬
‫ס‬
‫ו‬
‫ף‬
‫פ‬
‫ל‬
‫ט‬
‫פ‬
‫ו‬
‫ר‬
‫מ‬
‫ו‬
‫ת‬
,
‫כ‬
‫ל‬
‫א‬
‫ח‬
‫ד‬
‫ח‬
‫י‬
‫ב‬
‫י‬
‫ק‬
‫ו‬
‫ם‬
‫מ‬
‫ש‬
‫ל‬
‫ו‬
2
16
‫ג‬
‫ם‬
‫ב‬
‫ת‬
‫ו‬
‫ך‬
‫ה‬
‫ב‬
‫י‬
‫ת‬
,
‫נ‬
‫ו‬
‫צ‬
‫ר‬
‫ו‬
‫י‬
‫ק‬
‫ו‬
‫מ‬
‫י‬
‫ם‬
‫מ‬
‫ק‬
‫ב‬
‫י‬
‫ל‬
‫י‬
‫ם‬
‫ר‬
‫י‬
‫ח‬
‫ו‬
‫ק‬
‫מ‬
‫ר‬
‫צ‬
‫ו‬
‫ן‬
‫כ‬
‫ש‬
‫ה‬
‫מ‬
‫ש‬
‫פ‬
‫ח‬
‫ה‬
‫ב‬
‫ב‬
‫י‬
‫ת‬
‫ב‬
‫י‬
‫ח‬
‫ד‬
‫ב‬
‫ס‬
‫ל‬
‫ו‬
‫ן‬
,
‫כ‬
‫ל‬
‫א‬
‫ח‬
‫ד‬
‫צ‬
‫ו‬
‫פ‬
‫ה‬
‫ב‬
‫מ‬
‫ס‬
‫ך‬
‫מ‬
‫ש‬
‫ל‬
‫ו‬
‫מ‬
‫ה‬
‫נ‬
‫ו‬
‫ע‬
‫ר‬
‫מ‬
‫ס‬
‫ת‬
‫ו‬
‫ב‬
‫ב‬
‫י‬
‫ם‬
‫ב‬
‫ב‬
‫י‬
‫ת‬
‫ע‬
‫ם‬
‫א‬
‫ו‬
‫ז‬
‫נ‬
‫י‬
‫ו‬
‫ת‬
‫ל‬
‫פ‬
‫ח‬
‫ו‬
‫ת‬
‫ח‬
‫צ‬
‫י‬
‫מ‬
‫ה‬
‫ז‬
‫מ‬
‫ן‬
46%
‫כ‬
‫ש‬
‫ה‬
‫מ‬
‫ש‬
‫פ‬
‫ח‬
‫ה‬
‫ב‬
‫ב‬
‫י‬
‫ת‬
‫צ‬
‫ו‬
‫פ‬
‫ה‬
‫ב‬
‫ת‬
‫ו‬
‫כ‬
‫ן‬
,
‫צ‬
‫ו‬
‫פ‬
‫י‬
‫ם‬
‫ב‬
‫ח‬
‫ד‬
‫ר‬
‫י‬
‫ם‬
‫נ‬
‫פ‬
‫ר‬
‫ד‬
‫י‬
‫ם‬
43%
‫מ‬
‫ה‬
‫י‬
‫ל‬
‫ד‬
‫י‬
‫ם‬
"
‫כ‬
‫ש‬
‫א‬
‫ת‬
‫ה‬
‫נ‬
‫מ‬
‫צ‬
‫א‬
‫ב‬
‫ב‬
‫י‬
‫ת‬
,
‫כ‬
‫מ‬
‫ה‬
‫ז‬
‫מ‬
‫ן‬
‫ב‬
‫מ‬
‫מ‬
‫ו‬
‫צ‬
‫ע‬
‫ב‬
‫י‬
‫ו‬
‫ם‬
‫א‬
‫ת‬
‫ה‬
‫ע‬
‫ם‬
‫א‬
‫ו‬
‫ז‬
‫נ‬
‫י‬
‫ו‬
‫ת‬
?
"
"
‫א‬
‫י‬
‫ז‬
‫ה‬
‫מ‬
‫ה‬
‫מ‬
‫ש‬
‫פ‬
‫ט‬
‫י‬
‫ם‬
‫ה‬
‫ב‬
‫א‬
‫י‬
‫ם‬
‫מ‬
‫א‬
‫פ‬
‫י‬
‫י‬
‫ן‬
‫א‬
‫ת‬
‫ה‬
‫מ‬
‫ש‬
‫פ‬
‫ח‬
‫ה‬
‫ש‬
‫ל‬
‫כ‬
‫ם‬
‫כ‬
‫ש‬
‫א‬
‫ת‬
‫ם‬
‫נ‬
‫מ‬
‫צ‬
‫א‬
‫י‬
‫ם‬
‫ב‬
‫ב‬
‫י‬
‫ת‬
‫ו‬
‫צ‬
‫ו‬
‫פ‬
‫י‬
‫ם‬
‫ב‬
‫ט‬
‫ל‬
‫ו‬
‫ו‬
‫י‬
‫ז‬
‫י‬
‫ה‬
‫ו‬
‫ב‬
‫ת‬
‫כ‬
‫נ‬
‫י‬
‫ו‬
‫ו‬
‫י‬
‫ד‬
‫י‬
‫א‬
‫ו‬
?
"
‫מ‬
‫ה‬
‫נ‬
‫ו‬
‫ע‬
‫ר‬
‫מ‬
‫ה‬
‫י‬
‫ל‬
‫ד‬
‫י‬
‫ם‬
17
‫ה‬
‫פ‬
‫ל‬
‫ט‬
‫פ‬
‫ו‬
‫ר‬
‫מ‬
‫ו‬
‫ת‬
‫ה‬
‫ו‬
‫י‬
‫ר‬
‫ט‬
‫ו‬
‫א‬
‫ל‬
‫י‬
‫ו‬
‫ת‬
‫ה‬
‫ח‬
‫ד‬
‫ש‬
‫ו‬
‫ת‬
,
‫מ‬
‫א‬
‫פ‬
‫ש‬
‫ר‬
‫ו‬
‫ת‬
‫ל‬
‫כ‬
‫ל‬
‫א‬
‫ח‬
‫ד‬
‫ל‬
‫י‬
‫י‬
‫צ‬
‫ר‬
‫״‬
‫י‬
‫ק‬
‫ו‬
‫ם‬
‫א‬
‫י‬
‫ש‬
‫י‬
‫״‬
‫מ‬
‫ש‬
‫ל‬
‫ו‬
18
‫ח‬
‫י‬
‫י‬
‫ם‬
‫ו‬
‫י‬
‫ר‬
‫ט‬
‫ו‬
‫א‬
‫ל‬
‫י‬
‫י‬
‫ם‬
‫ב‬
-
*Metaverse
*
METAVERSE
-
‫י‬
‫ק‬
‫ו‬
‫ם‬
‫ו‬
‫י‬
‫ר‬
‫ט‬
‫ו‬
‫א‬
‫ל‬
‫י‬
‫ה‬
‫מ‬
‫ו‬
‫ר‬
‫כ‬
‫ב‬
‫מ‬
‫מ‬
‫ר‬
‫ח‬
‫ב‬
‫י‬
‫ם‬
‫ו‬
‫י‬
‫ר‬
‫ט‬
‫ו‬
‫א‬
‫ל‬
‫י‬
‫י‬
‫ם‬
‫מ‬
‫ש‬
‫ו‬
‫ת‬
‫פ‬
‫י‬
‫ם‬
‫ו‬
‫ת‬
‫ל‬
‫ת‬
-
‫מ‬
‫מ‬
‫ד‬
‫י‬
‫י‬
‫ם‬
‫מ‬
‫ב‬
‫ו‬
‫ס‬
‫ס‬
‫י‬
‫ט‬
‫כ‬
‫נ‬
‫ו‬
‫ל‬
‫ו‬
‫ג‬
‫י‬
‫ו‬
‫ת‬
‫כ‬
‫ג‬
‫ו‬
‫ן‬
:
‫מ‬
‫צ‬
‫י‬
‫א‬
‫ו‬
‫ת‬
‫מ‬
‫ד‬
‫ו‬
‫מ‬
‫ה‬
,
‫מ‬
‫צ‬
‫י‬
‫א‬
‫ו‬
‫ת‬
‫ר‬
‫ב‬
‫ו‬
‫ד‬
‫ה‬
‫ו‬
‫ו‬
‫י‬
‫ד‬
‫א‬
‫ו‬
‫ש‬
‫מ‬
‫ע‬
‫ו‬
‫ו‬
‫מ‬
‫כ‬
‫י‬
‫ר‬
‫י‬
‫ם‬
‫א‬
‫ת‬
‫ה‬
‫פ‬
‫ל‬
‫ט‬
‫פ‬
‫ו‬
‫ר‬
‫מ‬
‫ה‬
13%
‫מ‬
‫ה‬
‫נ‬
‫ו‬
‫ע‬
‫ר‬
‫ה‬
‫ת‬
‫נ‬
‫ס‬
‫ו‬
‫ב‬
‫פ‬
‫ל‬
‫ט‬
‫פ‬
‫ו‬
‫ר‬
‫מ‬
‫ה‬
32%
22%
18%
18-34
‫נ‬
‫ו‬
‫ע‬
‫ר‬
‫ב‬
‫ו‬
‫ג‬
‫ר‬
‫י‬
‫ם‬ 19
*
NFT
-
‫ז‬
‫כ‬
‫ו‬
‫ת‬
‫ו‬
‫י‬
‫ר‬
‫ט‬
‫ו‬
‫א‬
‫ל‬
‫י‬
‫ת‬
‫ש‬
‫נ‬
‫ר‬
‫כ‬
‫ש‬
‫ת‬
‫ע‬
‫ל‬
‫י‬
‫צ‬
‫י‬
‫ר‬
‫ה‬
‫ש‬
‫ל‬
‫מ‬
‫י‬
‫ש‬
‫ה‬
‫ו‬
‫א‬
‫ח‬
‫ר‬
‫ב‬
‫ר‬
‫ש‬
‫ת‬
‫א‬
‫ו‬
‫מ‬
‫נ‬
‫ו‬
‫ת‬
‫ו‬
‫י‬
‫ר‬
‫ט‬
‫ו‬
‫א‬
‫ל‬
‫י‬
‫ת‬
‫ב‬
-
*NFT
‫נ‬
‫ו‬
‫ע‬
‫ר‬ 29%
25%
‫ב‬
‫ו‬
‫ג‬
‫ר‬
‫י‬
‫ם‬
‫ש‬
‫מ‬
‫ע‬
‫ו‬
‫ו‬
‫מ‬
‫כ‬
‫י‬
‫ר‬
‫י‬
‫ם‬
‫א‬
‫ת‬
‫ה‬
‫פ‬
‫ל‬
‫ט‬
‫פ‬
‫ו‬
‫ר‬
‫מ‬
‫ה‬
:
5%
‫ר‬
‫כ‬
‫ש‬
‫ו‬
‫י‬
‫צ‬
‫י‬
‫ר‬
‫ו‬
‫ת‬
NFT
‫כ‬
‫ד‬
‫א‬
‫י‬
‫ל‬
‫ה‬
‫ש‬
‫ק‬
‫י‬
‫ע‬
‫ב‬
-
NFT
13% ‫ב‬
‫ו‬
‫ג‬
‫ר‬
‫י‬
‫ם‬
27% ‫נ‬
‫ו‬
‫ע‬
‫ר‬
20
56%
‫מ‬
‫ה‬
‫י‬
‫ל‬
‫ד‬
‫י‬
‫ם‬
‫ע‬
‫י‬
‫צ‬
‫ב‬
‫ו‬
‫ד‬
‫מ‬
‫ו‬
‫ת‬
‫א‬
‫ו‬
‫ו‬
‫ט‬
‫א‬
‫ר‬
‫א‬
‫י‬
‫ש‬
‫י‬
‫ת‬
39%
‫מ‬
‫ה‬
‫נ‬
‫ו‬
‫ע‬
‫ר‬
‫מ‬
‫ר‬
‫ג‬
‫י‬
‫ש‬
‫י‬
‫ם‬
‫ש‬
‫ה‬
‫א‬
‫ו‬
‫ו‬
‫ט‬
‫א‬
‫ר‬
‫ה‬
‫ו‬
‫א‬
‫ח‬
‫ל‬
‫ק‬
‫מ‬
‫ה‬
‫ם‬
‫מ‬
‫ש‬
‫ח‬
‫ק‬
‫י‬
‫ם‬
‫א‬
‫י‬
‫פ‬
‫ה‬
‫י‬
‫ש‬
‫ל‬
‫ך‬
‫ד‬
‫מ‬
‫ו‬
‫ת‬
‫א‬
‫ו‬
‫ו‬
‫ט‬
‫א‬
‫ר‬
‫א‬
‫י‬
‫ש‬
‫י‬
‫ת‬
?
73%
‫י‬
‫ל‬
‫ד‬
‫י‬
‫ם‬
73%
‫נ‬
‫ו‬
‫ע‬
‫ר‬
31%
‫י‬
‫ל‬
‫ד‬
‫י‬
‫ם‬
30%
‫נ‬
‫ו‬
‫ע‬
‫ר‬
34%
‫י‬
‫ל‬
‫ד‬
‫י‬
‫ם‬
18%
‫נ‬
‫ו‬
‫ע‬
‫ר‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫ח‬
‫ב‬
‫ר‬
‫ת‬
‫י‬
‫ו‬
‫ת‬ ‫ו‬
‫ו‬
‫ט‬
‫ס‬
‫א‬
‫פ‬
46%
‫מ‬
‫ה‬
‫נ‬
‫ו‬
‫ע‬
‫ר‬
‫ו‬
‫ב‬
‫ע‬
‫ו‬
‫ל‬
‫ם‬
‫ה‬
‫ו‬
‫י‬
‫ר‬
‫ט‬
‫ו‬
‫א‬
‫ל‬
‫י‬
,
‫ה‬
‫א‬
‫ו‬
‫ו‬
‫ט‬
‫א‬
‫ר‬
‫ה‬
‫ו‬
‫א‬
‫א‬
‫נ‬
‫י‬
21
22
‫מ‬
‫ג‬
‫ו‬
‫ו‬
‫ן‬
‫ש‬
‫ל‬
‫פ‬
‫ל‬
‫ט‬
‫פ‬
‫ו‬
‫ר‬
‫מ‬
‫ו‬
‫ת‬
.
‫מ‬
‫א‬
‫פ‬
‫ש‬
‫ר‬
‫ו‬
‫ת‬
‫ל‬
‫כ‬
‫ל‬
‫א‬
‫ח‬
‫ד‬
‫ל‬
‫י‬
‫י‬
‫צ‬
‫ר‬
‫א‬
‫ת‬
‫ה‬
‫י‬
‫ק‬
‫ו‬
‫ם‬
‫ה‬
‫ו‬
‫י‬
‫ר‬
‫ט‬
‫ו‬
‫א‬
‫ל‬
‫י‬
‫ה‬
‫מ‬
‫ת‬
‫א‬
‫י‬
‫ם‬
‫ל‬
‫ו‬
2
23
3‫ד‬
‫י‬
‫ג‬
‫י‬
‫ט‬
‫ל‬
‫ל‬
‫מ‬
‫ה‬
‫ד‬
‫ר‬
‫י‬
‫ן‬
‫ג‬
‫ם‬
‫ה‬
‫ח‬
‫ר‬
‫ד‬
‫י‬
‫ם‬
‫ב‬
‫ו‬
‫ח‬
‫ר‬
‫י‬
‫ם‬
‫ב‬
‫ד‬
‫י‬
‫ג‬
‫י‬
‫ט‬
‫ל‬
‫ש‬
‫מ‬
‫ת‬
‫א‬
‫י‬
‫ם‬
‫ל‬
‫ה‬
‫ם‬
80%
‫מ‬
‫ה‬
‫מ‬
‫ג‬
‫ז‬
‫ר‬
‫ה‬
‫ח‬
‫ר‬
‫ד‬
‫י‬
‫מ‬
‫ח‬
‫ו‬
‫ב‬
‫ר‬
‫י‬
‫ם‬
‫ל‬
‫ד‬
‫י‬
‫ג‬
‫י‬
‫ט‬
‫ל‬
24
‫ה‬
-
WhatsApp
‫ה‬
‫פ‬
‫ך‬
‫ל‬
‫ר‬
‫ש‬
‫ת‬
‫ה‬
‫ח‬
‫ב‬
‫ר‬
‫ת‬
‫י‬
‫ת‬
‫ש‬
‫ל‬
‫ה‬
‫מ‬
‫ג‬
‫ז‬
‫ר‬
54%
‫מ‬
‫ה‬
‫מ‬
‫ח‬
‫ו‬
‫ב‬
‫ר‬
‫י‬
‫ם‬
‫ב‬
‫מ‬
‫ג‬
‫ז‬
‫ר‬
‫מ‬
‫ש‬
‫ת‬
‫מ‬
‫ש‬
‫י‬
‫ם‬
‫ב‬
‫א‬
‫פ‬
‫ל‬
‫י‬
‫ק‬
‫צ‬
‫י‬
‫י‬
‫ת‬
WhatsApp
69%
‫א‬
‫מ‬
‫צ‬
‫ע‬
‫י‬
‫ל‬
‫ק‬
‫ב‬
‫ל‬
‫ת‬
‫מ‬
‫י‬
‫ד‬
‫ע‬
‫ו‬
‫ל‬
‫א‬
‫ר‬
‫ק‬
‫א‬
‫מ‬
‫צ‬
‫ע‬
‫י‬
‫ת‬
‫ק‬
‫ש‬
‫ו‬
‫ר‬
‫ת‬
‫ע‬
‫ם‬
‫ה‬
‫מ‬
‫ש‬
‫פ‬
‫ח‬
‫ה‬
‫ע‬
‫ב‬
‫ו‬
‫ר‬
72%
‫ה‬
-
WhatsApp
‫מ‬
‫ה‬
‫ו‬
‫ו‬
‫ה‬
‫ח‬
‫ל‬
‫ק‬
‫ב‬
‫ל‬
‫ת‬
‫י‬
‫נ‬
‫פ‬
‫ר‬
‫ד‬
‫מ‬
‫ה‬
‫ח‬
‫י‬
‫י‬
‫ם‬
‫ע‬
‫ב‬
‫ו‬
‫ר‬
"
‫ב‬
‫א‬
‫י‬
‫ל‬
‫ו‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫ח‬
‫ב‬
‫ר‬
‫ת‬
‫י‬
‫ו‬
‫ת‬
‫א‬
‫ת‬
‫ה‬
‫מ‬
‫ש‬
‫ת‬
‫מ‬
‫ש‬
‫ב‬
‫ת‬
‫ד‬
‫י‬
‫ר‬
‫ו‬
‫ת‬
‫כ‬
‫ל‬
‫ש‬
‫ה‬
‫י‬
?
" 25
‫ה‬
‫מ‬
‫ש‬
‫פ‬
‫י‬
‫ע‬
‫נ‬
‫י‬
‫ם‬
‫ב‬
-
WhatsApp
"
‫מ‬
‫ח‬
‫ל‬
‫י‬
‫פ‬
‫י‬
‫ם‬
"
‫א‬
‫ת‬
‫ה‬
‫ק‬
‫ה‬
‫י‬
‫ל‬
‫ה‬
‫ב‬
‫ר‬
‫ח‬
‫ו‬
‫ב‬
‫ע‬
‫ב‬
‫ו‬
‫ר‬
45%
‫מ‬
‫ה‬
‫ם‬
‫ל‬
‫ע‬
‫י‬
‫ת‬
‫י‬
‫ם‬
‫ד‬
‫ע‬
‫ת‬
‫ם‬
‫ש‬
‫ל‬
‫מ‬
‫ש‬
‫פ‬
‫י‬
‫ע‬
‫נ‬
‫י‬
‫ם‬
,
‫מ‬
‫ס‬
‫פ‬
‫י‬
‫ק‬
‫ה‬
‫כ‬
‫ד‬
‫י‬
‫ל‬
‫ל‬
‫מ‬
‫ו‬
‫ד‬
‫ע‬
‫ל‬
‫נ‬
‫ו‬
‫ש‬
‫א‬
‫מ‬
‫ס‬
‫ו‬
‫י‬
‫ם‬
‫ע‬
‫ב‬
‫ו‬
‫ר‬
50%
‫מ‬
‫ה‬
‫ם‬
‫י‬
‫ש‬
‫נ‬
‫ו‬
‫ש‬
‫א‬
‫י‬
‫ם‬
‫ב‬
‫ה‬
‫ם‬
‫ל‬
‫ו‬
‫מ‬
‫ד‬
‫י‬
‫ם‬
‫מ‬
‫מ‬
‫ש‬
‫פ‬
‫י‬
‫ע‬
‫נ‬
‫י‬
‫ם‬
‫י‬
‫ו‬
‫ת‬
‫ר‬
‫מ‬
‫ה‬
‫א‬
‫נ‬
‫ש‬
‫י‬
‫ם‬
‫ב‬
‫ק‬
‫ה‬
‫י‬
‫ל‬
‫ה‬
57%
‫מ‬
‫ה‬
‫מ‬
‫ג‬
‫ז‬
‫ר‬
‫ה‬
‫מ‬
‫ח‬
‫ו‬
‫ב‬
‫ר‬
‫י‬
‫ם‬
‫ל‬
‫ד‬
‫י‬
‫ג‬
‫י‬
‫ט‬
‫ל‬
‫ע‬
‫ו‬
‫ק‬
‫ב‬
‫י‬
‫ם‬
‫א‬
‫ח‬
‫ר‬
‫י‬
‫מ‬
‫ש‬
‫פ‬
‫י‬
‫ע‬
‫נ‬
‫י‬
‫ם‬
)
‫א‬
‫ו‬
‫ש‬
‫י‬
‫ו‬
‫ת‬
‫ר‬
‫ש‬
‫ת‬
(
‫ב‬
-
WhatsApp
‫ע‬
‫ב‬
‫ו‬
‫ר‬
35%
‫מ‬
‫ה‬
‫ם‬
‫מ‬
‫ש‬
‫פ‬
‫י‬
‫ע‬
‫נ‬
‫י‬
‫ם‬
‫ע‬
‫ו‬
‫ז‬
‫ר‬
‫י‬
‫ם‬
‫ו‬
‫מ‬
‫ק‬
‫ל‬
‫י‬
‫ם‬
‫ב‬
‫ק‬
‫ב‬
‫ל‬
‫ת‬
‫מ‬
‫י‬
‫ד‬
‫ע‬
‫ו‬
‫ה‬
‫ח‬
‫ל‬
‫ט‬
‫ו‬
‫ת‬
‫ע‬
‫ב‬
‫ו‬
‫ר‬
33%
‫מ‬
‫ה‬
‫ם‬
‫ל‬
‫ע‬
‫י‬
‫ת‬
‫י‬
‫ם‬
‫א‬
‫פ‬
‫ש‬
‫ר‬
‫ל‬
‫ה‬
‫ס‬
‫ת‬
‫פ‬
‫ק‬
‫ב‬
‫מ‬
‫ש‬
‫פ‬
‫י‬
‫ע‬
‫נ‬
‫י‬
‫ם‬
‫ב‬
‫מ‬
‫ק‬
‫ו‬
‫ם‬
‫ל‬
‫פ‬
‫נ‬
‫ו‬
‫ת‬
‫ל‬
‫ק‬
‫ה‬
‫י‬
‫ל‬
‫ה‬
"
‫ח‬
‫ו‬
‫ץ‬
‫מ‬
‫ח‬
‫ב‬
‫ר‬
‫י‬
‫ם‬
‫ו‬
/
‫א‬
‫ו‬
‫מ‬
‫ש‬
‫פ‬
‫ח‬
‫ה‬
,
‫א‬
‫ח‬
‫ר‬
‫י‬
‫מ‬
‫ה‬
‫ו‬
‫מ‬
‫י‬
‫א‬
‫ת‬
‫ה‬
‫ע‬
‫ו‬
‫ק‬
‫ב‬
‫ב‬
-
‫ו‬
‫ו‬
‫ט‬
‫ס‬
‫א‬
‫פ‬
?
" 26
‫ל‬
‫כ‬
‫ל‬
‫נ‬
‫ו‬
‫ש‬
‫א‬
,
‫ה‬
‫מ‬
‫ש‬
‫פ‬
‫י‬
‫ע‬
‫ן‬
‫ה‬
‫ח‬
‫ר‬
‫ד‬
‫י‬
‫ש‬
‫ל‬
‫ו‬
‫נ‬
‫י‬
‫ה‬
‫ו‬
‫ל‬
‫ע‬
‫ס‬
‫ק‬
‫ו‬
‫פ‬
‫ר‬
‫נ‬
‫ס‬
‫ה‬
‫י‬
‫ל‬
‫ד‬
‫י‬
‫ם‬ ‫פ‬
‫ו‬
‫ל‬
‫י‬
‫ט‬
‫י‬
‫ק‬
‫ה‬
‫ב‬
‫ר‬
‫י‬
‫א‬
‫ו‬
‫ת‬
‫א‬
‫ו‬
‫פ‬
‫נ‬
‫ה‬
‫ו‬
‫א‬
‫י‬
‫פ‬
‫ו‬
‫ר‬
‫א‬
‫ו‬
‫כ‬
‫ל‬
50% 50%
48%
44%
35% 35%
24%
8%
‫ד‬
‫ת‬
‫ו‬
‫י‬
‫ה‬
‫ד‬
‫ו‬
‫ת‬
‫מ‬
‫ש‬
‫פ‬
‫ח‬
‫ה‬
‫נ‬
‫ו‬
‫ש‬
‫א‬
‫י‬
‫ם‬
‫ב‬
‫ה‬
‫ם‬
‫ע‬
‫ו‬
‫ק‬
‫ב‬
‫י‬
‫ם‬
‫א‬
‫ח‬
‫ר‬
‫י‬
‫ה‬
‫מ‬
‫ש‬
‫פ‬
‫י‬
‫ע‬
‫נ‬
‫י‬
‫ם‬
:
‫ע‬
‫ו‬
‫ק‬
‫ב‬
‫י‬
‫ם‬
‫ב‬
‫מ‬
‫מ‬
‫ו‬
‫צ‬
‫ע‬
‫א‬
‫ח‬
‫ר‬
‫י‬
‫כ‬
-
8
‫מ‬
‫ש‬
‫פ‬
‫י‬
‫ע‬
‫נ‬
‫י‬
‫ם‬
"
‫א‬
‫ח‬
‫ר‬
‫י‬
‫כ‬
‫מ‬
‫ה‬
‫א‬
‫ו‬
‫ש‬
‫י‬
‫ו‬
‫ת‬
‫ר‬
‫ש‬
‫ת‬
)
‫מ‬
‫ו‬
‫ב‬
‫י‬
‫ל‬
‫י‬
‫ד‬
‫ע‬
‫ה‬
‫ב‬
‫ת‬
‫ח‬
‫ו‬
‫מ‬
‫י‬
‫ם‬
‫ש‬
‫ו‬
‫נ‬
‫י‬
‫ם‬
(
‫א‬
‫ת‬
‫ה‬
‫ע‬
‫ו‬
‫ק‬
‫ב‬
?
"
"
‫ב‬
‫א‬
‫י‬
‫ז‬
‫ה‬
‫ת‬
‫ח‬
‫ו‬
‫מ‬
‫י‬
‫ם‬
‫מ‬
‫ת‬
‫מ‬
‫ק‬
‫ד‬
‫י‬
‫ם‬
‫א‬
‫ו‬
‫ש‬
‫י‬
‫ו‬
‫ת‬
‫ה‬
‫ר‬
‫ש‬
‫ת‬
‫ש‬
‫א‬
‫ת‬
‫ה‬
‫ע‬
‫ו‬
‫ק‬
‫ב‬
‫א‬
‫ח‬
‫ר‬
‫י‬
‫ה‬
‫ם‬
?
"
27
"
‫ל‬
‫פ‬
‫נ‬
‫י‬
‫ך‬
‫ר‬
‫ש‬
‫י‬
‫מ‬
‫ה‬
‫ש‬
‫ל‬
‫פ‬
‫ע‬
‫ו‬
‫ל‬
‫ו‬
‫ת‬
‫ש‬
‫ו‬
‫נ‬
‫ו‬
‫ת‬
‫ש‬
‫א‬
‫נ‬
‫ש‬
‫י‬
‫ם‬
‫ע‬
‫ו‬
‫ש‬
‫י‬
‫ם‬
‫ב‬
‫א‬
‫מ‬
‫צ‬
‫ע‬
‫ו‬
‫ת‬
‫ה‬
‫א‬
‫י‬
‫נ‬
‫ט‬
‫ר‬
‫נ‬
‫ט‬
.
‫מ‬
‫ה‬
‫מ‬
‫ש‬
‫ק‬
‫ף‬
‫ה‬
‫כ‬
‫י‬
‫ט‬
‫ו‬
‫ב‬
‫א‬
‫ת‬
‫ה‬
‫ת‬
‫נ‬
‫ה‬
‫ג‬
‫ו‬
‫ת‬
‫ך‬
‫ב‬
‫ש‬
‫נ‬
‫ה‬
‫ה‬
‫א‬
‫ח‬
‫ר‬
‫ו‬
‫נ‬
‫ה‬
"
?
‫כ‬
‫ב‬
‫ר‬
‫ל‬
‫א‬
‫ח‬
‫ר‬
‫ד‬
‫י‬
‫ם‬
‫מ‬
‫ה‬
‫ד‬
‫י‬
‫ג‬
‫י‬
‫ט‬
‫ל‬
‫ג‬
‫י‬
‫ד‬
‫ו‬
‫ל‬
‫ב‬
‫ש‬
‫י‬
‫מ‬
‫ו‬
‫ש‬
‫י‬
‫ם‬
‫ה‬
‫ד‬
‫י‬
‫ג‬
‫י‬
‫ט‬
‫ל‬
‫י‬
‫י‬
‫ם‬
‫ב‬
‫ש‬
‫נ‬
‫ה‬
‫ה‬
‫א‬
‫ח‬
‫ר‬
‫ו‬
‫נ‬
‫ה‬
:
31%
‫ק‬
‫נ‬
‫י‬
‫ו‬
‫ת‬
‫א‬
‫ו‬
‫נ‬
‫ל‬
‫י‬
‫י‬
‫ן‬
22%
‫ע‬
‫ב‬
‫ו‬
‫ד‬
‫ה‬
21%
‫צ‬
‫ו‬
‫ר‬
‫כ‬
‫י‬
‫ם‬
‫ח‬
‫ד‬
‫ש‬
‫ו‬
‫ת‬
20%
‫ח‬
‫י‬
‫פ‬
‫ו‬
‫ש‬
‫ב‬
‫ג‬
‫ו‬
‫ג‬
‫ל‬
18%
‫ל‬
‫י‬
‫מ‬
‫ו‬
‫ד‬
‫י‬
‫ם‬
37%
‫ג‬
‫ו‬
‫ל‬
‫ש‬
‫י‬
‫ם‬
‫י‬
‫ו‬
‫ת‬
‫ר‬
‫ב‬
‫א‬
‫י‬
‫נ‬
‫ט‬
‫ר‬
‫נ‬
‫ט‬
‫ב‬
‫ש‬
‫נ‬
‫ה‬
‫ה‬
‫א‬
‫ח‬
‫ר‬
‫ו‬
‫נ‬
‫ה‬
"
‫כ‬
‫י‬
‫צ‬
‫ד‬
‫ה‬
‫ש‬
‫ת‬
‫נ‬
‫ו‬
‫ה‬
‫ר‬
‫ג‬
‫ל‬
‫י‬
‫ה‬
‫ש‬
‫י‬
‫מ‬
‫ו‬
‫ש‬
‫ש‬
‫ל‬
‫ך‬
‫ב‬
‫א‬
‫י‬
‫נ‬
‫ט‬
‫ר‬
‫נ‬
‫ט‬
‫ב‬
‫ש‬
‫נ‬
‫ה‬
‫ה‬
‫א‬
‫ח‬
‫ר‬
‫ו‬
‫נ‬
‫ה‬
?
" 28
‫מ‬
‫ה‬
‫ם‬
‫נ‬
‫כ‬
‫נ‬
‫ס‬
‫י‬
‫ם‬
‫ל‬
‫פ‬
‫ח‬
‫ו‬
‫ת‬
‫פ‬
‫ע‬
‫ם‬
‫ב‬
‫י‬
‫ו‬
‫ם‬
‫ו‬
‫כ‬
‫ר‬
‫ב‬
‫ע‬
‫א‬
‫ף‬
‫ה‬
‫ג‬
‫ד‬
‫י‬
‫ל‬
‫ו‬
‫א‬
‫ת‬
‫כ‬
‫מ‬
‫ו‬
‫ת‬
‫ה‬
‫צ‬
‫פ‬
‫י‬
‫י‬
‫ה‬
‫ב‬
‫ה‬
‫ש‬
‫ו‬
‫ו‬
‫א‬
‫ה‬
‫ל‬
‫ש‬
‫נ‬
‫ה‬
‫ש‬
‫ע‬
‫ב‬
‫ר‬
‫ה‬
‫צ‬
‫ו‬
‫פ‬
‫י‬
‫ם‬
.
‫ב‬
‫ח‬
‫ד‬
‫ר‬
‫י‬
‫ח‬
‫ד‬
‫ר‬
‫י‬
‫ם‬
78%
‫צ‬
‫ו‬
‫פ‬
‫י‬
‫ם‬
‫ב‬
‫י‬
‫ו‬
‫ט‬
‫י‬
‫ו‬
‫ב‬
28%
47%
‫צ‬
‫ו‬
‫פ‬
‫י‬
‫ם‬
‫ב‬
‫ס‬
‫ט‬
‫ר‬
‫י‬
‫מ‬
‫י‬
‫נ‬
‫ג‬
"
‫כ‬
‫י‬
‫צ‬
‫ד‬
‫ה‬
‫ש‬
‫ת‬
‫נ‬
‫ו‬
‫ה‬
‫ר‬
‫ג‬
‫ל‬
‫י‬
‫ה‬
‫צ‬
‫פ‬
‫י‬
‫י‬
‫ה‬
‫ש‬
‫ל‬
‫ך‬
‫ב‬
‫א‬
‫י‬
‫נ‬
‫ט‬
‫ר‬
‫נ‬
‫ט‬
‫ב‬
‫ס‬
‫ד‬
‫ר‬
‫ו‬
‫ת‬
,
‫ס‬
‫ר‬
‫ט‬
‫י‬
‫ם‬
,
‫כ‬
‫ת‬
‫ב‬
‫ו‬
‫ת‬
‫ו‬
‫י‬
‫ד‬
‫י‬
‫א‬
‫ו‬
‫ב‬
‫ש‬
‫נ‬
‫ה‬
‫ה‬
‫א‬
‫ח‬
‫ר‬
‫ו‬
‫נ‬
‫ה‬
?
" "
‫ה‬
‫א‬
‫ם‬
‫א‬
‫ת‬
‫ה‬
‫נ‬
‫ו‬
‫ה‬
‫ג‬
‫ל‬
‫צ‬
‫פ‬
‫ו‬
‫ת‬
‫ב‬
‫ת‬
‫כ‬
‫נ‬
‫י‬
‫ו‬
‫י‬
‫ד‬
‫י‬
‫א‬
‫ו‬
‫ב‬
‫י‬
‫ו‬
‫ט‬
‫י‬
‫ו‬
‫ב‬
?
‫ב‬
‫א‬
‫י‬
‫ז‬
‫ו‬
‫ת‬
‫ד‬
‫י‬
‫ר‬
‫ו‬
‫ת‬
‫א‬
‫ת‬
‫ה‬
‫נ‬
‫כ‬
‫נ‬
‫ס‬
‫ל‬
‫י‬
‫ו‬
‫ט‬
‫י‬
‫ו‬
‫ב‬
?
" 29
"
‫ב‬
‫א‬
‫י‬
‫ז‬
‫ו‬
‫ד‬
‫ר‬
‫ך‬
‫ק‬
‫נ‬
‫י‬
‫ת‬
‫ב‬
‫ש‬
‫נ‬
‫ה‬
‫ה‬
‫א‬
‫ח‬
‫ר‬
‫ו‬
‫נ‬
‫ה‬
‫א‬
‫ת‬
‫ה‬
‫מ‬
‫ו‬
‫צ‬
‫ר‬
‫י‬
‫ם‬
‫ה‬
‫ב‬
‫א‬
‫י‬
‫ם‬
.
.
.
?
"
‫ר‬
‫כ‬
‫י‬
‫ש‬
‫ו‬
‫ת‬
‫א‬
‫ו‬
‫נ‬
‫ל‬
‫י‬
‫י‬
‫ן‬
‫מ‬
‫ת‬
‫ו‬
‫ך‬
‫ר‬
‫ו‬
‫כ‬
‫ש‬
‫י‬
‫ם‬
‫א‬
‫ו‬
‫נ‬
‫ל‬
‫י‬
‫י‬
‫ן‬
‫ב‬
‫ק‬
‫נ‬
‫י‬
‫ו‬
‫ת‬
‫א‬
‫ו‬
‫נ‬
‫ל‬
‫י‬
‫י‬
‫ן‬
‫א‬
‫י‬
‫ן‬
‫ח‬
‫ר‬
‫ד‬
‫י‬
‫א‬
‫ו‬
‫ח‬
‫י‬
‫ל‬
‫ו‬
‫נ‬
‫י‬
60%
‫כ‬
‫ל‬
‫ל‬
‫ה‬
‫א‬
‫ו‬
‫כ‬
‫ל‬
‫ו‬
‫ס‬
‫י‬
‫ה‬
‫ב‬
‫ג‬
‫ד‬
‫י‬
‫ם‬
‫ו‬
‫נ‬
‫ע‬
‫ל‬
‫י‬
‫י‬
‫ם‬
55%
‫מ‬
‫ח‬
‫ש‬
‫ב‬
‫י‬
‫ם‬
‫ו‬
‫ס‬
‫ל‬
‫ו‬
‫ל‬
‫ר‬
‫ח‬
‫ר‬
‫ד‬
‫י‬
‫ם‬
46%
‫ק‬
‫נ‬
‫ו‬
‫א‬
‫ו‬
‫נ‬
‫ל‬
‫י‬
‫י‬
‫ן‬
‫ב‬
‫ש‬
‫נ‬
‫ה‬
‫ה‬
‫א‬
‫ח‬
‫ר‬
‫ו‬
‫נ‬
‫ה‬
77%
82%
‫כ‬
‫ל‬
‫ל‬
‫ה‬
‫א‬
‫ו‬
‫כ‬
‫ל‬
‫ו‬
‫ס‬
‫י‬
‫ה‬
‫ח‬
‫ר‬
‫ד‬
‫י‬
‫ם‬
30
"
‫ד‬
‫ר‬
‫ך‬
‫א‬
‫י‬
‫ל‬
‫ו‬
‫ע‬
‫ר‬
‫ו‬
‫צ‬
‫י‬
‫ם‬
/
‫א‬
‫מ‬
‫צ‬
‫ע‬
‫י‬
‫ם‬
‫א‬
‫ת‬
‫ה‬
‫נ‬
‫ו‬
‫ה‬
‫ג‬
‫ל‬
‫ה‬
‫ת‬
‫ע‬
‫ד‬
‫כ‬
‫ן‬
‫ב‬
‫ח‬
‫ד‬
‫ש‬
‫ו‬
‫ת‬
?
"
‫ה‬
‫ד‬
‫י‬
‫ג‬
‫י‬
‫ט‬
‫ל‬
‫ה‬
‫ח‬
‫ל‬
‫י‬
‫ף‬
‫א‬
‫ת‬
‫ה‬
‫פ‬
‫ש‬
‫ק‬
‫ו‬
‫ו‬
‫י‬
‫ל‬
‫צ‬
‫ו‬
‫ר‬
‫כ‬
‫י‬
‫ם‬
‫ח‬
‫ד‬
‫ש‬
‫ו‬
‫ת‬
‫ג‬
‫ם‬
‫ב‬
‫ע‬
‫ר‬
‫ו‬
‫צ‬
‫י‬
‫ם‬
‫ד‬
‫י‬
‫ג‬
‫י‬
‫ט‬
‫ל‬
‫י‬
‫י‬
‫ם‬
71%
‫ע‬
‫ר‬
‫ו‬
‫צ‬
‫י‬
‫ם‬
‫ד‬
‫י‬
‫ג‬
‫י‬
‫ט‬
‫ל‬
‫י‬
‫י‬
‫ם‬
‫ל‬
‫צ‬
‫ר‬
‫י‬
‫כ‬
‫ת‬
‫ח‬
‫ד‬
‫ש‬
‫ו‬
‫ת‬
24%
28%
40%
10%
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫ח‬
‫ב‬
‫ר‬
‫ת‬
‫י‬
‫ו‬
‫ת‬
‫ק‬
‫ב‬
‫ו‬
‫צ‬
‫ו‬
‫ת‬
WhatsApp
‫א‬
‫פ‬
‫ל‬
‫י‬
‫ק‬
‫צ‬
‫י‬
‫ו‬
‫ת‬
‫ו‬
‫א‬
‫ת‬
‫ר‬
‫י‬
‫ם‬
‫ל‬
‫צ‬
‫י‬
‫ב‬
‫ו‬
‫ר‬
‫ה‬
‫ר‬
‫ח‬
‫ב‬
‫א‬
‫פ‬
‫ל‬
‫י‬
‫ק‬
‫צ‬
‫י‬
‫ו‬
‫ת‬
‫ו‬
‫א‬
‫ת‬
‫ר‬
‫י‬
‫ם‬
‫ל‬
‫צ‬
‫י‬
‫ב‬
‫ו‬
‫ר‬
‫ה‬
‫ח‬
‫ר‬
‫ד‬
‫י‬
45%
‫ע‬
‫י‬
‫ת‬
‫ו‬
‫נ‬
‫ו‬
‫ת‬
‫ח‬
‫ר‬
‫ד‬
‫י‬
‫ת‬
‫ע‬
‫ר‬
‫ו‬
‫צ‬
‫י‬
‫ם‬
‫מ‬
‫ס‬
‫ו‬
‫ר‬
‫ת‬
‫י‬
‫י‬
‫ם‬
‫ל‬
‫צ‬
‫ר‬
‫י‬
‫כ‬
‫ת‬
‫ח‬
‫ד‬
‫ש‬
‫ו‬
‫ת‬
17%
‫ר‬
‫ב‬
‫נ‬
‫י‬
‫ם‬
9%
‫פ‬
‫ש‬
‫ק‬
‫ו‬
‫ו‬
‫י‬
‫ל‬
‫י‬
‫ם‬
31
‫ד‬
‫י‬
‫ג‬
‫י‬
‫ט‬
‫ל‬
‫ל‬
‫מ‬
‫ה‬
‫ד‬
‫ר‬
‫י‬
‫ן‬
.
‫ה‬
‫ח‬
‫ר‬
‫ד‬
‫י‬
‫ם‬
‫מ‬
‫ת‬
‫א‬
‫י‬
‫מ‬
‫י‬
‫ם‬
‫א‬
‫ת‬
‫ה‬
‫ד‬
‫י‬
‫ג‬
‫י‬
‫ט‬
‫ל‬
‫ל‬
‫מ‬
‫י‬
‫ד‬
‫ו‬
‫ת‬
‫ש‬
‫ל‬
‫ה‬
‫ם‬
3
32
‫ת‬
‫ש‬
‫ל‬
‫ו‬
‫מ‬
‫י‬
‫ם‬
‫ב‬
‫ד‬
‫י‬
‫ג‬
‫י‬
‫ט‬
‫ל‬
?
‫מ‬
‫ת‬
‫א‬
‫י‬
‫ם‬
‫ל‬
‫כ‬
‫ו‬
‫ל‬
‫נ‬
‫ו‬
4
33
‫ב‬
‫ה‬
‫ת‬
‫ח‬
‫ל‬
‫ה‬
‫א‬
‫נ‬
‫ח‬
‫נ‬
‫ו‬
‫ח‬
‫ו‬
‫ש‬
‫ש‬
‫י‬
‫ם‬
52%
"
‫ה‬
‫א‬
‫ם‬
‫ה‬
‫כ‬
‫נ‬
‫ס‬
‫ת‬
‫פ‬
‫ר‬
‫ט‬
‫י‬
‫כ‬
‫ר‬
‫ט‬
‫י‬
‫ס‬
‫ה‬
‫א‬
‫ש‬
‫ר‬
‫א‬
‫י‬
‫ש‬
‫ל‬
‫ך‬
‫ל‬
‫א‬
‫פ‬
‫ל‬
‫י‬
‫ק‬
‫צ‬
‫י‬
‫ה‬
?
"
‫א‬
‫י‬
‫ז‬
‫ה‬
‫א‬
‫מ‬
‫צ‬
‫ע‬
‫י‬
‫ת‬
‫ש‬
‫ל‬
‫ו‬
‫ם‬
‫ב‬
‫ט‬
‫ו‬
‫ח‬
‫י‬
‫ו‬
‫ת‬
‫ר‬
?
‫ח‬
‫ו‬
‫ש‬
‫ש‬
‫י‬
‫ם‬
‫ל‬
‫ה‬
‫כ‬
‫נ‬
‫י‬
‫ס‬
‫פ‬
‫ר‬
‫ט‬
‫י‬
‫א‬
‫ש‬
‫ר‬
‫א‬
‫י‬
‫ל‬
‫נ‬
‫י‬
‫י‬
‫ד‬
‫א‬
‫ו‬
‫ל‬
‫ש‬
‫ע‬
‫ו‬
‫ן‬
‫א‬
‫ב‬
‫ל‬
42%
54%
17%
4%
57%
‫מ‬
‫ה‬
‫ח‬
‫ו‬
‫ש‬
‫ש‬
‫י‬
‫ם‬
‫ה‬
‫כ‬
‫נ‬
‫י‬
‫ס‬
‫ו‬
‫פ‬
‫ר‬
‫ט‬
‫י‬
‫כ‬
‫ר‬
‫ט‬
‫י‬
‫ס‬
‫א‬
‫ש‬
‫ר‬
‫א‬
‫י‬
‫ל‬
‫א‬
‫פ‬
‫ל‬
‫י‬
‫ק‬
‫צ‬
‫י‬
‫ה‬
‫כ‬
‫ר‬
‫ט‬
‫י‬
‫ס‬
‫א‬
‫ש‬
‫ר‬
‫א‬
‫י‬
‫ש‬
‫ע‬
‫ו‬
‫ן‬
‫א‬
‫ו‬
TAP
‫ג‬
‫י‬
‫ל‬
‫א‬
‫י‬
18-34
‫ג‬
‫י‬
‫ל‬
‫א‬
‫י‬
55+
"
‫מ‬
‫ט‬
‫ע‬
‫מ‬
‫י‬
‫א‬
‫ב‬
‫ט‬
‫ח‬
‫ת‬
‫מ‬
‫י‬
‫ד‬
‫ע‬
‫ו‬
‫פ‬
‫ר‬
‫י‬
‫צ‬
‫ו‬
‫ת‬
‫ס‬
‫י‬
‫י‬
‫ב‬
‫ר‬
,
‫ב‬
‫א‬
‫י‬
‫ז‬
‫ו‬
‫מ‬
‫י‬
‫ד‬
‫ה‬
‫א‬
‫ת‬
‫ה‬
‫ח‬
‫ו‬
‫ש‬
‫ש‬
‫ל‬
‫ה‬
‫כ‬
‫נ‬
‫י‬
‫ס‬
‫פ‬
‫ר‬
‫ט‬
‫י‬
‫ם‬
‫ש‬
‫ל‬
‫כ‬
‫ר‬
‫ט‬
‫י‬
‫ס‬
‫ה‬
‫א‬
‫ש‬
‫ר‬
‫א‬
‫י‬
‫ל‬
‫ס‬
‫מ‬
‫א‬
‫ר‬
‫ט‬
‫פ‬
‫ו‬
‫ן‬
‫א‬
‫ו‬
‫ל‬
‫ש‬
‫ע‬
‫ו‬
‫ן‬
‫ח‬
‫כ‬
‫ם‬
?
"
34
"
‫ב‬
‫א‬
‫י‬
‫ז‬
‫ה‬
‫א‬
‫מ‬
‫צ‬
‫ע‬
‫י‬
‫ת‬
‫ש‬
‫ל‬
‫ו‬
‫ם‬
‫ד‬
‫י‬
‫ג‬
‫י‬
‫ט‬
‫ל‬
‫י‬
‫י‬
‫ם‬
‫א‬
‫ת‬
‫ה‬
‫מ‬
‫ש‬
‫ת‬
‫מ‬
‫ש‬
‫ד‬
‫ר‬
‫ך‬
‫ה‬
‫ס‬
‫מ‬
‫א‬
‫ר‬
‫ט‬
‫פ‬
‫ו‬
‫ן‬
?
"
‫ה‬
‫נ‬
‫ו‬
‫ח‬
‫ו‬
‫ת‬
‫מ‬
‫נ‬
‫צ‬
‫ח‬
‫ת‬
‫ה‬
‫כ‬
‫ל‬
93%
‫מ‬
‫ש‬
‫ת‬
‫מ‬
‫ש‬
‫י‬
‫ם‬
‫ב‬
‫א‬
‫ר‬
‫נ‬
‫ק‬
‫ד‬
‫י‬
‫ג‬
‫י‬
‫ט‬
‫ל‬
‫י‬
‫ו‬
‫ב‬
‫א‬
‫פ‬
‫ל‬
‫י‬
‫ק‬
‫צ‬
‫י‬
‫ו‬
‫ת‬
‫ת‬
‫ש‬
‫ל‬
‫ו‬
‫ם‬
‫מ‬
‫ש‬
‫ל‬
‫מ‬
‫י‬
‫ם‬
‫ב‬
‫א‬
‫מ‬
‫צ‬
‫ע‬
‫ו‬
‫ת‬
Apple Pay/Google Pay
2021 2022
45%
19%
‫ג‬
‫י‬
‫ד‬
‫ו‬
‫ל‬
‫ש‬
‫ל‬
140%
35
35%
38% 54%
‫מ‬
‫ס‬
‫ת‬
‫ו‬
‫ב‬
‫ב‬
‫י‬
‫ם‬
‫פ‬
‫ח‬
‫ו‬
‫ת‬
‫ע‬
‫ם‬
‫א‬
‫ר‬
‫נ‬
‫ק‬
‫כ‬
‫י‬
‫י‬
‫כ‬
‫ו‬
‫ל‬
‫י‬
‫ם‬
‫ל‬
‫ש‬
‫ל‬
‫ם‬
‫ב‬
‫א‬
‫מ‬
‫צ‬
‫ע‬
‫ו‬
‫ת‬
‫נ‬
‫י‬
‫י‬
‫ד‬
/
‫ש‬
‫ע‬
‫ו‬
‫ן‬
‫מ‬
‫ב‬
‫ע‬
‫ל‬
‫י‬
‫ש‬
‫ע‬
‫ו‬
‫ן‬
‫ח‬
‫כ‬
‫ם‬
‫מ‬
‫ש‬
‫ל‬
‫מ‬
‫י‬
‫ם‬
‫ב‬
‫א‬
‫מ‬
‫צ‬
‫ע‬
‫ו‬
‫ת‬
‫ו‬
‫מ‬
‫ש‬
‫ל‬
‫מ‬
‫י‬
‫ם‬
‫פ‬
‫ח‬
‫ו‬
‫ת‬
‫ב‬
‫כ‬
‫ר‬
‫ט‬
‫י‬
‫ס‬
‫א‬
‫ש‬
‫ר‬
‫א‬
‫י‬
‫פ‬
‫י‬
‫ז‬
‫י‬
‫ב‬
‫ש‬
‫ל‬
‫ת‬
‫ש‬
‫ל‬
‫ו‬
‫ם‬
‫ב‬
‫א‬
‫מ‬
‫צ‬
‫ע‬
‫ו‬
‫ת‬
‫נ‬
‫י‬
‫י‬
‫ד‬
/
‫ש‬
‫ע‬
‫ו‬
‫ן‬
‫כ‬
‫ב‬
‫ר‬
‫ל‬
‫א‬
"
‫מ‬
‫ג‬
‫ה‬
‫צ‬
‫י‬
‫ם‬
"
‫מ‬
‫ה‬
‫מ‬
‫ש‬
‫ל‬
‫מ‬
‫י‬
‫ם‬
36
"
‫ל‬
‫פ‬
‫נ‬
‫י‬
‫ך‬
‫ר‬
‫ש‬
‫י‬
‫מ‬
‫ה‬
‫ש‬
‫ל‬
‫א‬
‫ת‬
‫ר‬
‫י‬
‫א‬
‫י‬
‫נ‬
‫ט‬
‫ר‬
‫נ‬
‫ט‬
‫ל‬
‫ק‬
‫נ‬
‫י‬
‫ו‬
‫ת‬
‫א‬
‫ו‬
‫נ‬
‫ל‬
‫י‬
‫י‬
‫ן‬
.
‫ב‬
‫א‬
‫י‬
‫ל‬
‫ו‬
‫מ‬
‫א‬
‫ת‬
‫ר‬
‫י‬
‫ם‬
‫א‬
‫ל‬
‫ה‬
‫י‬
‫צ‬
‫א‬
‫ל‬
‫ך‬
‫ל‬
‫ק‬
‫נ‬
‫ו‬
‫ת‬
‫ב‬
‫ש‬
‫נ‬
‫ה‬
‫ה‬
‫א‬
‫ח‬
‫ר‬
‫ו‬
‫נ‬
‫ה‬
?
"
58%
Aliexpress
Amazon
Shein
35%
30%
‫א‬
‫פ‬
‫ל‬
‫י‬
‫ק‬
‫צ‬
‫י‬
‫ו‬
‫ת‬
‫ק‬
‫נ‬
‫י‬
‫ו‬
‫ת‬
‫א‬
‫ו‬
‫נ‬
‫ל‬
‫י‬
‫י‬
‫ן‬
‫ש‬
‫ר‬
‫כ‬
‫ש‬
‫ו‬
‫ב‬
‫ש‬
‫נ‬
‫ה‬
‫ה‬
‫א‬
‫ח‬
‫ר‬
‫ו‬
‫נ‬
‫ה‬
‫ו‬
‫ל‬
‫א‬
‫מ‬
‫ו‬
‫כ‬
‫נ‬
‫י‬
‫ם‬
‫ל‬
‫ו‬
‫ו‬
‫ת‬
‫ר‬
‫ע‬
‫ל‬
‫י‬
‫ה‬
‫ן‬
‫מ‬
‫ש‬
‫ל‬
‫מ‬
‫י‬
‫ם‬
‫ב‬
‫א‬
‫פ‬
‫ס‬
‫מ‬
‫א‬
‫מ‬
‫ץ‬
‫ג‬
‫ם‬
‫ב‬
‫א‬
‫פ‬
‫ל‬
‫י‬
‫ק‬
‫צ‬
‫י‬
‫ו‬
‫ת‬
37
‫מ‬
‫ה‬
‫נ‬
‫ו‬
‫ע‬
‫ר‬
‫ר‬
‫כ‬
‫ש‬
‫ו‬
‫מ‬
‫ו‬
‫צ‬
‫ר‬
‫ב‬
‫א‬
‫מ‬
‫צ‬
‫ע‬
‫ו‬
‫ת‬
‫מ‬
‫ש‬
‫ק‬
‫פ‬
‫י‬
VR
‫מ‬
‫ה‬
‫נ‬
‫ו‬
‫ע‬
‫ר‬
‫ר‬
‫כ‬
‫ש‬
‫ו‬
‫מ‬
‫ו‬
‫צ‬
‫ר‬
‫ב‬
‫א‬
‫מ‬
‫צ‬
‫ע‬
‫ו‬
‫ת‬
Livestream Shopping 11%
7%
‫ה‬
‫ד‬
‫ו‬
‫ר‬
‫ה‬
‫ב‬
‫א‬
‫ש‬
‫ל‬
‫ה‬
‫ת‬
‫ש‬
‫ל‬
‫ו‬
‫מ‬
‫י‬
‫ם‬
‫כ‬
‫ב‬
‫ר‬
‫כ‬
‫א‬
‫ן‬
"
‫ה‬
‫א‬
‫ם‬
‫י‬
‫צ‬
‫א‬
‫ל‬
‫ך‬
‫ל‬
‫צ‬
‫פ‬
‫ו‬
‫ת‬
‫ב‬
‫ס‬
‫ר‬
‫ט‬
‫ו‬
‫נ‬
‫י‬
‫ל‬
‫י‬
‫י‬
‫ב‬
‫ס‬
‫ט‬
‫ר‬
‫י‬
‫ם‬
‫ש‬
‫ו‬
‫פ‬
‫י‬
‫נ‬
‫ג‬
/
‫מ‬
‫ש‬
‫ק‬
‫פ‬
‫י‬
‫מ‬
‫צ‬
‫י‬
‫א‬
‫ו‬
‫ת‬
‫מ‬
‫ד‬
‫ו‬
‫מ‬
‫ה‬
‫ו‬
‫ל‬
‫ר‬
‫כ‬
‫ו‬
‫ש‬
‫מ‬
‫ו‬
‫צ‬
‫ר‬
‫י‬
‫ם‬
‫ב‬
‫ע‬
‫ק‬
‫ב‬
‫ו‬
‫ת‬
‫ה‬
‫צ‬
‫פ‬
‫י‬
‫י‬
‫ה‬
?
" 38
‫ת‬
‫ש‬
‫ל‬
‫ו‬
‫מ‬
‫י‬
‫ם‬
Pay
.
‫כ‬
‫ש‬
‫ה‬
‫ד‬
‫י‬
‫ג‬
‫י‬
‫ט‬
‫ל‬
‫פ‬
‫ש‬
‫ו‬
‫ט‬
,
‫נ‬
‫ו‬
‫ח‬
‫ו‬
‫ק‬
‫ל‬
,
‫ז‬
‫ה‬
‫מ‬
‫ת‬
‫א‬
‫י‬
‫ם‬
‫ל‬
‫כ‬
‫ו‬
‫ל‬
‫ם‬
4
39
5
My digital. My choice
‫ע‬
‫ד‬
‫ה‬
‫ס‬
‫י‬
‫י‬
‫ב‬
‫ר‬
40
‫ה‬
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‫י‬
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‫ר‬
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‫ו‬
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‫ף‬
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‫ר‬
‫מ‬
‫ה‬
‫ה‬
‫מ‬
‫ד‬
‫י‬
‫נ‬
‫י‬
‫ת‬
‫ב‬
‫ה‬
‫ק‬
‫ש‬
‫ר‬
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‫ה‬
,
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‫ד‬
‫כ‬
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‫א‬
‫ת‬
‫ה‬
‫ח‬
‫ו‬
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‫ש‬
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‫מ‬
‫ת‬
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‫פ‬
‫ת‬
‫ס‬
‫י‬
‫י‬
‫ב‬
‫ר‬
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‫ו‬
‫ר‬
‫מ‬
‫י‬
‫ם‬
‫ע‬
‫ו‬
‫י‬
‫י‬
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‫י‬
‫ם‬
‫ע‬
‫ל‬
‫מ‬
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‫ר‬
‫כ‬
‫ו‬
‫ת‬
‫ש‬
‫ל‬
‫י‬
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‫ר‬
‫א‬
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‫ע‬
‫ל‬
‫ו‬
‫ל‬
‫ה‬
‫ל‬
‫ה‬
‫ש‬
‫פ‬
‫י‬
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‫י‬
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‫י‬
‫ר‬
‫ו‬
‫ת‬
‫א‬
‫ל‬
‫י‬
‫ך‬
?
)
‫כ‬
‫ג‬
‫ו‬
‫ן‬
‫ש‬
‫י‬
‫ב‬
‫ו‬
‫ש‬
‫י‬
‫ם‬
‫א‬
‫ו‬
‫נ‬
‫י‬
‫ת‬
‫ו‬
‫ק‬
‫ב‬
‫ה‬
‫ס‬
‫פ‬
‫ק‬
‫ת‬
‫ח‬
‫ש‬
‫מ‬
‫ל‬
,
‫מ‬
‫י‬
‫ם‬
,
‫ג‬
‫ז‬
‫ו‬
‫כ‬
‫ו‬
'
(
?
‫ב‬
‫ע‬
‫ק‬
‫ב‬
‫ו‬
‫ת‬
‫ה‬
‫מ‬
‫ל‬
‫ח‬
‫מ‬
‫ה‬
‫ב‬
‫א‬
‫ו‬
‫ק‬
‫ר‬
‫א‬
‫י‬
‫נ‬
‫ה‬
‫ח‬
‫ו‬
‫ש‬
‫ב‬
‫י‬
‫ם‬
‫ש‬
‫ב‬
‫מ‬
‫ל‬
‫ח‬
‫מ‬
‫ו‬
‫ת‬
‫ע‬
‫ת‬
‫י‬
‫ד‬
‫י‬
‫ו‬
‫ת‬
‫ב‬
‫ע‬
‫ו‬
‫ל‬
‫ם‬
,
‫מ‬
‫ת‬
‫ק‬
‫פ‬
‫ו‬
‫ת‬
‫ס‬
‫י‬
‫י‬
‫ב‬
‫ר‬
‫י‬
‫ה‬
‫י‬
‫ו‬
‫מ‬
‫ש‬
‫מ‬
‫ע‬
‫ו‬
‫ת‬
‫י‬
‫ו‬
‫ת‬
‫ח‬
‫ו‬
‫ש‬
‫ש‬
‫י‬
‫ם‬
‫מ‬
‫מ‬
‫ת‬
‫ק‬
‫פ‬
‫ו‬
‫ת‬
‫ס‬
‫י‬
‫י‬
‫ב‬
‫ר‬
‫ש‬
‫ל‬
‫ג‬
‫ו‬
‫ר‬
‫מ‬
‫י‬
‫ם‬
‫ע‬
‫ו‬
‫י‬
‫נ‬
‫י‬
‫ם‬
‫ע‬
‫ל‬
‫ת‬
‫ש‬
‫ת‬
‫י‬
‫ו‬
‫ת‬
‫י‬
‫ש‬
‫ר‬
‫א‬
‫ל‬
‫י‬
‫ו‬
‫ת‬
41
‫ה‬
‫ס‬
‫י‬
‫י‬
‫ב‬
‫ר‬
‫ת‬
‫ו‬
‫ק‬
‫ף‬
‫ב‬
‫ר‬
‫מ‬
‫ה‬
‫ה‬
‫א‬
‫י‬
‫ש‬
‫י‬
‫ת‬
‫ק‬
‫י‬
‫ב‬
‫ל‬
‫ו‬
‫ה‬
‫ו‬
‫ד‬
‫ע‬
‫ה‬
‫ע‬
‫ם‬
‫ה‬
‫צ‬
‫ע‬
‫ה‬
‫ל‬
‫ר‬
‫כ‬
‫י‬
‫ש‬
‫ת‬
‫ק‬
‫נ‬
‫א‬
‫ב‬
‫י‬
‫ס‬
76%
60%
32%
‫ב‬
‫ו‬
‫ג‬
‫ר‬
‫י‬
‫ם‬
‫נ‬
‫ו‬
‫ע‬
‫ר‬
‫י‬
‫ל‬
‫ד‬
‫י‬
‫ם‬
‫ח‬
‫ו‬
‫ש‬
‫ש‬
‫י‬
‫ם‬
‫מ‬
‫ה‬
‫ת‬
‫ק‬
‫פ‬
‫ו‬
‫ת‬
‫ס‬
‫י‬
‫י‬
‫ב‬
‫ר‬
‫ע‬
‫ל‬
‫מ‬
‫כ‬
‫ש‬
‫י‬
‫ר‬
‫י‬
‫ם‬
‫א‬
‫י‬
‫ש‬
‫י‬
‫י‬
‫ם‬
54%
33%
25%
‫ס‬
‫מ‬
‫א‬
‫ר‬
‫ט‬
‫פ‬
‫ו‬
‫ן‬
‫ש‬
‫ע‬
‫ו‬
‫ן‬
‫ח‬
‫כ‬
‫ם‬
iRobot
"
‫ה‬
‫א‬
‫ם‬
‫ק‬
‫י‬
‫ב‬
‫ל‬
‫ת‬
‫ה‬
‫ו‬
‫ד‬
‫ע‬
‫ת‬
SMS
‫מ‬
‫ג‬
‫ו‬
‫ר‬
‫ם‬
‫ל‬
‫א‬
‫י‬
‫ד‬
‫ו‬
‫ע‬
‫ש‬
‫ב‬
‫ה‬
‫מ‬
‫צ‬
‫י‬
‫ע‬
‫י‬
‫ם‬
‫ל‬
‫ך‬
‫ל‬
‫ר‬
‫כ‬
‫ו‬
‫ש‬
‫ק‬
‫נ‬
‫א‬
‫ב‬
‫י‬
‫ס‬
?
"
"
‫ב‬
‫א‬
‫י‬
‫ז‬
‫ו‬
‫מ‬
‫י‬
‫ד‬
‫ה‬
‫א‬
‫ת‬
‫ה‬
‫ח‬
‫ו‬
‫ש‬
‫ש‬
‫מ‬
‫מ‬
‫ת‬
‫ק‬
‫פ‬
‫ת‬
‫ס‬
‫י‬
‫י‬
‫ב‬
‫ר‬
‫ע‬
‫ל‬
‫כ‬
‫ל‬
‫א‬
‫ח‬
‫ד‬
‫מ‬
‫ה‬
‫מ‬
‫כ‬
‫ש‬
‫י‬
‫ר‬
‫י‬
‫ם‬
‫ה‬
‫ב‬
‫א‬
‫י‬
‫ם‬
:
" 42
‫א‬
‫נ‬
‫ח‬
‫נ‬
‫ו‬
‫מ‬
‫נ‬
‫ס‬
‫י‬
‫ם‬
‫ל‬
‫ה‬
‫ג‬
‫ן‬
‫ע‬
‫ל‬
‫ה‬
‫י‬
‫ל‬
‫ד‬
‫י‬
‫ם‬
‫פ‬
‫ע‬
‫י‬
‫ל‬
‫ו‬
‫ת‬
‫ה‬
‫ה‬
‫ו‬
‫ר‬
‫י‬
‫ם‬
‫ל‬
‫ה‬
‫ג‬
‫נ‬
‫ה‬
‫ע‬
‫ל‬
‫י‬
‫ל‬
‫ד‬
‫י‬
‫ם‬
‫ב‬
‫ר‬
‫ש‬
‫ת‬
‫ת‬
‫ו‬
‫כ‬
‫נ‬
‫ו‬
‫ת‬
‫מ‬
‫ע‬
‫ק‬
‫ב‬
‫א‬
‫ח‬
‫ר‬
‫פ‬
‫ע‬
‫י‬
‫ל‬
‫ו‬
‫ת‬
‫ה‬
‫י‬
‫ל‬
‫ד‬
21%
53%
‫ע‬
‫ו‬
‫ק‬
‫ב‬
‫י‬
‫ם‬
‫א‬
‫ח‬
‫ר‬
‫י‬
‫פ‬
‫ע‬
‫י‬
‫ל‬
‫ו‬
‫ת‬
‫ה‬
‫י‬
‫ל‬
‫ד‬
‫ב‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫ש‬
‫י‬
‫ח‬
‫ו‬
‫ת‬
‫ע‬
‫ם‬
‫ה‬
‫י‬
‫ל‬
‫ד‬
‫ע‬
‫ל‬
‫ה‬
‫ס‬
‫כ‬
‫נ‬
‫ו‬
‫ת‬
‫ב‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫ה‬
‫נ‬
‫ח‬
‫י‬
‫ו‬
‫ת‬
‫ל‬
‫י‬
‫ל‬
‫ד‬
‫ב‬
‫מ‬
‫ק‬
‫ר‬
‫ה‬
‫ו‬
‫נ‬
‫ת‬
‫ק‬
‫ל‬
‫ב‬
‫ס‬
‫י‬
‫ט‬
‫ו‬
‫א‬
‫צ‬
‫י‬
‫ה‬
‫ח‬
‫ר‬
‫י‬
‫ג‬
‫ה‬
61%
76%
43
‫מ‬
‫צ‬
‫פ‬
‫י‬
‫ם‬
‫ש‬
‫ה‬
‫מ‬
‫ד‬
‫י‬
‫נ‬
‫ה‬
‫ת‬
‫ג‬
‫ן‬
‫ע‬
‫ל‬
‫י‬
‫נ‬
‫ו‬
‫מ‬
‫פ‬
‫נ‬
‫י‬
‫א‬
‫י‬
‫ו‬
‫מ‬
‫י‬
‫ה‬
‫ס‬
‫י‬
‫י‬
‫ב‬
‫ר‬
‫ש‬
‫מ‬
‫ת‬
‫ג‬
‫ב‬
‫ר‬
‫י‬
‫ם‬
‫ו‬
‫מ‬
‫ש‬
‫ת‬
‫נ‬
‫י‬
‫ם‬
‫מ‬
‫צ‬
‫פ‬
‫י‬
‫ם‬
‫ש‬
‫ה‬
‫ח‬
‫ב‬
‫ר‬
‫ו‬
‫ת‬
‫ה‬
‫מ‬
‫ו‬
‫ב‬
‫י‬
‫ל‬
‫ו‬
‫ת‬
‫ב‬
‫מ‬
‫ש‬
‫ק‬
‫י‬
‫ג‬
‫נ‬
‫ו‬
‫ע‬
‫ל‬
‫י‬
‫נ‬
‫ו‬
‫מ‬
‫פ‬
‫נ‬
‫י‬
‫א‬
‫י‬
‫ר‬
‫ו‬
‫ע‬
‫י‬
‫ס‬
‫י‬
‫י‬
‫ב‬
‫ר‬
‫מ‬
‫ש‬
‫מ‬
‫ע‬
‫ו‬
‫ת‬
‫י‬
‫י‬
‫ם‬
‫א‬
‫ב‬
‫ל‬
‫מ‬
‫צ‬
‫פ‬
‫י‬
‫ם‬
‫ש‬
‫י‬
‫ג‬
‫נ‬
‫ו‬
‫ע‬
‫ל‬
‫י‬
‫נ‬
‫ו‬
96%
93%
‫ב‬
‫א‬
‫י‬
‫ז‬
‫ו‬
‫מ‬
‫י‬
‫ד‬
‫ה‬
‫א‬
‫ת‬
‫ה‬
‫מ‬
‫ס‬
‫כ‬
‫י‬
‫ם‬
‫ע‬
‫ם‬
‫ה‬
‫מ‬
‫ש‬
‫פ‬
‫ט‬
‫י‬
‫ם‬
‫ה‬
‫ב‬
‫א‬
‫י‬
‫ם‬
: 44
‫ה‬
‫ד‬
‫י‬
‫ג‬
‫י‬
‫ט‬
‫ל‬
‫מ‬
‫ת‬
‫ר‬
‫ח‬
‫ב‬
‫ו‬
‫א‬
‫י‬
‫ת‬
‫ו‬
‫א‬
‫י‬
‫ו‬
‫ם‬
‫ה‬
‫ס‬
‫י‬
‫י‬
‫ב‬
‫ר‬
.
‫ו‬
‫ל‬
‫נ‬
‫ו‬
‫א‬
‫י‬
‫ן‬
‫ב‬
‫ח‬
‫י‬
‫ר‬
‫ה‬
5
45
‫א‬
‫נ‬
‫ח‬
‫נ‬
‫ו‬
&
‫ה‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫ה‬
‫ח‬
‫ב‬
‫ר‬
‫ת‬
‫י‬
‫ו‬
‫ת‬
.
‫מ‬
‫ש‬
‫פ‬
‫י‬
‫ע‬
‫י‬
‫ם‬
‫ו‬
‫מ‬
‫ו‬
‫ש‬
‫פ‬
‫ע‬
‫י‬
‫ם‬
6
‫א‬
‫נ‬
‫ח‬
‫נ‬
‫ו‬
‫ה‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫ה‬
‫ח‬
‫ב‬
‫ר‬
‫ת‬
‫י‬
‫ו‬
‫ת‬
46
‫א‬
‫נ‬
‫ח‬
‫נ‬
‫ו‬
‫מ‬
‫ש‬
‫ת‬
‫נ‬
‫י‬
‫ם‬
‫ו‬
‫א‬
‫י‬
‫ת‬
‫נ‬
‫ו‬
‫ה‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
.
‫מ‬
‫מ‬
‫ד‬
‫י‬
‫ו‬
‫ת‬
‫ח‬
‫ב‬
‫ר‬
‫ת‬
‫י‬
‫ו‬
‫ת‬
‫ל‬
‫מ‬
‫ד‬
‫י‬
‫ו‬
‫ת‬
‫ת‬
‫ו‬
‫כ‬
‫ן‬
‫ה‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫מ‬
‫ש‬
‫מ‬
‫ש‬
‫ו‬
‫ת‬
‫פ‬
‫ח‬
‫ו‬
‫ת‬
‫ל‬
‫ש‬
‫י‬
‫מ‬
‫ו‬
‫ר‬
‫ק‬
‫ש‬
‫ר‬
‫י‬
‫ם‬
‫ב‬
‫ה‬
‫ש‬
‫ו‬
‫ו‬
‫א‬
‫ה‬
‫ל‬
‫ע‬
‫ב‬
‫ר‬
‫מ‬
‫ש‬
‫ת‬
‫פ‬
‫י‬
‫ם‬
‫פ‬
‫ח‬
‫ו‬
‫ת‬
‫ת‬
‫כ‬
‫נ‬
‫י‬
‫ם‬
‫א‬
‫י‬
‫ש‬
‫י‬
‫י‬
‫ם‬
‫ב‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫ב‬
‫ה‬
‫ש‬
‫ו‬
‫ו‬
‫א‬
‫ה‬
‫ל‬
‫ע‬
‫ב‬
‫ר‬
"
‫ב‬
‫א‬
‫י‬
‫ז‬
‫ה‬
‫מ‬
‫י‬
‫ד‬
‫ה‬
‫א‬
‫ת‬
‫ה‬
‫מ‬
‫ס‬
‫כ‬
‫י‬
‫ם‬
‫ע‬
‫ם‬
‫ה‬
‫מ‬
‫ש‬
‫פ‬
‫ט‬
‫י‬
‫ם‬
‫ה‬
‫ב‬
‫א‬
‫י‬
‫ם‬
" 47
‫ה‬
‫ת‬
‫כ‬
‫נ‬
‫י‬
‫ם‬
‫ב‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫ה‬
‫ח‬
‫ב‬
‫ר‬
‫ת‬
‫י‬
‫ו‬
‫ת‬
‫י‬
‫ו‬
‫ת‬
‫ר‬
‫א‬
‫י‬
‫כ‬
‫ו‬
‫ת‬
‫י‬
‫י‬
‫ם‬
‫ב‬
‫י‬
‫ח‬
‫ס‬
‫ל‬
‫ש‬
‫נ‬
‫ה‬
‫ש‬
‫ע‬
‫ב‬
‫ר‬
‫ה‬
‫ה‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫מ‬
‫ה‬
‫ו‬
‫ו‬
‫ת‬
‫ע‬
‫ר‬
‫ו‬
‫ץ‬
‫ל‬
‫ש‬
‫י‬
‫ת‬
‫ו‬
‫ף‬
‫ת‬
‫כ‬
‫נ‬
‫י‬
‫ם‬
‫ר‬
‫צ‬
‫י‬
‫נ‬
‫י‬
‫י‬
‫ם‬
‫ע‬
‫ד‬
‫כ‬
‫מ‬
‫ה‬
‫א‬
‫ת‬
‫ה‬
‫מ‬
‫ס‬
‫כ‬
‫י‬
‫ם‬
‫א‬
‫ו‬
‫ל‬
‫א‬
‫מ‬
‫ס‬
‫כ‬
‫י‬
‫ם‬
‫ע‬
‫ם‬
‫כ‬
‫ל‬
‫א‬
‫ח‬
‫ד‬
‫מ‬
‫ה‬
‫מ‬
‫ש‬
‫פ‬
‫ט‬
‫י‬
‫ם‬
‫ה‬
‫ב‬
‫א‬
‫י‬
‫ם‬
:
‫ו‬
‫א‬
‫ם‬
‫כ‬
‫ב‬
‫ר‬
‫ת‬
‫ו‬
‫כ‬
‫ן‬
.
‫א‬
‫ז‬
‫ש‬
‫י‬
‫ה‬
‫י‬
‫ה‬
‫א‬
‫י‬
‫כ‬
‫ו‬
‫ת‬
‫י‬
32%
‫מ‬
‫ה‬
‫נ‬
‫ו‬
‫ע‬
‫ר‬
"
‫ב‬
‫א‬
‫י‬
‫ז‬
‫ה‬
‫מ‬
‫י‬
‫ד‬
‫ה‬
‫א‬
‫ת‬
‫ה‬
‫מ‬
‫ס‬
‫כ‬
‫י‬
‫ם‬
‫ע‬
‫ם‬
‫ה‬
‫מ‬
‫ש‬
‫פ‬
‫ט‬
‫י‬
‫ם‬
‫ה‬
‫ב‬
‫א‬
‫י‬
‫ם‬
" 48
‫ו‬
‫ת‬
‫ו‬
‫כ‬
‫ן‬
‫א‬
‫י‬
‫כ‬
‫ו‬
‫ת‬
‫י‬
‫ג‬
‫ו‬
‫ר‬
‫ם‬
‫ל‬
‫ש‬
‫י‬
‫נ‬
‫ו‬
‫י‬
‫י‬
‫ם‬
‫ב‬
‫ה‬
‫ר‬
‫ג‬
‫ל‬
‫י‬
‫ה‬
‫ח‬
‫י‬
‫פ‬
‫ו‬
‫ש‬
‫י‬
‫ח‬
‫פ‬
‫ש‬
‫ו‬
‫מ‬
‫י‬
‫ד‬
‫ע‬
‫ב‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫א‬
‫ו‬
‫ב‬
‫י‬
‫ו‬
‫ט‬
‫י‬
‫ו‬
‫ב‬
‫ל‬
‫פ‬
‫נ‬
‫י‬
‫ש‬
‫י‬
‫צ‬
‫א‬
‫ו‬
‫ל‬
‫ח‬
‫פ‬
‫ש‬
‫ב‬
‫ג‬
‫ו‬
‫ג‬
‫ל‬
‫מ‬
‫ה‬
‫נ‬
‫ו‬
‫ע‬
‫ר‬
‫מ‬
‫ע‬
‫ד‬
‫י‬
‫פ‬
‫י‬
‫ם‬
‫ח‬
‫י‬
‫פ‬
‫ו‬
‫ש‬
‫ב‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫כ‬
‫ד‬
‫י‬
‫ל‬
‫ר‬
‫א‬
‫ו‬
‫ת‬
‫ת‬
‫מ‬
‫ו‬
‫נ‬
‫ה‬
‫א‬
‫ו‬
‫ס‬
‫ר‬
‫ט‬
‫ו‬
‫ן‬
‫ב‬
‫מ‬
‫ק‬
‫ו‬
‫ם‬
‫ל‬
‫ק‬
‫ר‬
‫ו‬
‫א‬
‫ט‬
‫ק‬
‫ס‬
‫ט‬
38%
‫מ‬
‫ה‬
‫ב‬
‫ו‬
‫ג‬
‫ר‬
‫י‬
‫ם‬
"
‫ה‬
‫א‬
‫ם‬
‫א‬
‫ת‬
‫ה‬
‫נ‬
‫ו‬
‫ה‬
‫ג‬
‫ל‬
‫ח‬
‫פ‬
‫ש‬
‫מ‬
‫י‬
‫ד‬
‫ע‬
‫כ‬
‫ל‬
‫ש‬
‫ה‬
‫ו‬
‫ב‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫ח‬
‫ב‬
‫ר‬
‫ת‬
‫י‬
‫ו‬
‫ת‬
‫א‬
‫ו‬
‫ב‬
‫י‬
‫ו‬
‫ט‬
‫י‬
‫ו‬
‫ב‬
‫ב‬
‫מ‬
‫ק‬
‫ו‬
‫ם‬
‫ב‬
‫ג‬
‫ו‬
‫ג‬
‫ל‬
?
"
"
‫מ‬
‫ד‬
‫ו‬
‫ע‬
‫א‬
‫ת‬
‫ה‬
‫מ‬
‫ע‬
‫ד‬
‫י‬
‫ף‬
‫ל‬
‫ח‬
‫פ‬
‫ש‬
‫מ‬
‫י‬
‫ד‬
‫ע‬
‫ש‬
‫ם‬
?
" 49
‫מ‬
‫ה‬
‫נ‬
‫ו‬
‫ע‬
‫ר‬
‫ב‬
‫ט‬
‫י‬
‫ק‬
‫ט‬
‫ו‬
‫ק‬
‫ח‬
‫ו‬
‫ש‬
‫ב‬
‫ש‬
‫ה‬
‫ת‬
‫ו‬
‫כ‬
‫ן‬
‫ש‬
‫ם‬
‫י‬
‫ו‬
‫ת‬
‫ר‬
‫א‬
‫ו‬
‫ת‬
‫נ‬
‫ט‬
‫י‬
‫ו‬
‫פ‬
‫ח‬
‫ו‬
‫ת‬
‫מ‬
‫ב‬
‫ו‬
‫י‬
‫ם‬
‫מ‬
‫א‬
‫ש‬
‫ר‬
‫ב‬
‫א‬
‫י‬
‫נ‬
‫ס‬
‫ט‬
‫ג‬
‫ר‬
‫ם‬
‫ה‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫מ‬
‫ס‬
‫פ‬
‫ק‬
‫ו‬
‫ת‬
‫ל‬
‫נ‬
‫ו‬
‫א‬
‫ו‬
‫ת‬
‫נ‬
‫ט‬
‫י‬
‫ו‬
‫ת‬
‫מ‬
‫ע‬
‫ד‬
‫י‬
‫פ‬
‫י‬
‫ם‬
‫ל‬
‫ר‬
‫א‬
‫ו‬
‫ת‬
‫ת‬
‫מ‬
‫ו‬
‫נ‬
‫ו‬
‫ת‬
‫א‬
‫ו‬
‫ת‬
‫נ‬
‫ט‬
‫י‬
‫ו‬
‫ת‬
‫ל‬
‫ל‬
‫א‬
‫פ‬
‫י‬
‫ל‬
‫ט‬
‫ר‬
‫י‬
‫ם‬
66%
+
18
46%
"
‫ע‬
‫ד‬
‫כ‬
‫מ‬
‫ה‬
‫א‬
‫ת‬
‫ה‬
‫מ‬
‫ס‬
‫כ‬
‫י‬
‫ם‬
‫ע‬
‫ם‬
‫כ‬
‫ל‬
‫א‬
‫ח‬
‫ד‬
‫מ‬
‫ה‬
‫מ‬
‫ש‬
‫פ‬
‫ט‬
‫י‬
‫ם‬
‫ה‬
‫ב‬
‫א‬
‫י‬
‫ם‬
:
"
50
51
‫ה‬
‫ר‬
‫ש‬
‫ת‬
‫ה‬
‫ח‬
‫ב‬
‫ר‬
‫ת‬
‫י‬
‫ת‬
‫ה‬
‫מ‬
‫ו‬
‫ע‬
‫ד‬
‫פ‬
‫ת‬
‫ע‬
‫ל‬
‫י‬
‫י‬
‫א‬
‫נ‬
‫ח‬
‫נ‬
‫ו‬
"
‫ה‬
‫כ‬
‫ת‬
‫ר‬
‫נ‬
‫ו‬
"
‫א‬
‫ת‬
‫ה‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫ה‬
‫ח‬
‫ב‬
‫ר‬
‫ת‬
‫י‬
‫ו‬
‫ת‬
‫ה‬
‫מ‬
‫ו‬
‫ב‬
‫י‬
‫ל‬
‫ו‬
‫ת‬
70%
‫מ‬
‫ה‬
‫י‬
‫ל‬
‫ד‬
‫י‬
‫ם‬
‫ב‬
‫ט‬
‫י‬
‫ק‬
‫ט‬
‫ו‬
‫ק‬
61%
‫מ‬
‫ה‬
‫צ‬
‫ע‬
‫י‬
‫ר‬
‫י‬
‫ם‬
‫ב‬
‫ג‬
‫י‬
‫ל‬
‫א‬
‫י‬
13-35
‫ב‬
‫א‬
‫י‬
‫נ‬
‫ס‬
‫ט‬
‫ג‬
‫ר‬
‫ם‬
81%
‫מ‬
‫ה‬
‫ב‬
‫ו‬
‫ג‬
‫ר‬
‫י‬
‫ם‬
‫ב‬
‫ג‬
‫י‬
‫ל‬
‫א‬
‫י‬
35
+
‫ב‬
‫פ‬
‫י‬
‫י‬
‫ס‬
‫ב‬
‫ו‬
‫ק‬
52
%
42
‫מ‬
‫ה‬
‫נ‬
‫ו‬
‫ע‬
‫ר‬
‫מ‬
‫ש‬
‫ת‬
‫מ‬
‫ש‬
‫י‬
‫ם‬
‫ב‬
Discord
%
17
‫מ‬
‫ה‬
‫נ‬
‫ו‬
‫ע‬
‫ר‬
‫מ‬
‫ש‬
‫ת‬
‫מ‬
‫ש‬
‫י‬
‫ם‬
‫ב‬
TWITCH
%
12
‫מ‬
‫ה‬
‫נ‬
‫ו‬
‫ע‬
‫ר‬
‫מ‬
‫ש‬
‫ת‬
‫מ‬
‫ש‬
‫י‬
‫ם‬
‫ב‬
BeReal
‫ו‬
‫ה‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫מ‬
‫צ‬
‫י‬
‫ד‬
‫ן‬
,
‫מ‬
‫נ‬
‫ס‬
‫ו‬
‫ת‬
‫כ‬
‫ל‬
‫ה‬
‫ז‬
‫מ‬
‫ן‬
‫ל‬
‫ה‬
‫מ‬
‫צ‬
‫י‬
‫א‬
‫א‬
‫ת‬
‫ה‬
‫מ‬
‫ש‬
‫ח‬
‫ק‬
‫מ‬
‫ח‬
‫ד‬
‫ש‬
"
‫ה‬
‫א‬
‫ם‬
‫א‬
‫ת‬
‫ה‬
‫מ‬
‫ש‬
‫ת‬
‫מ‬
‫ש‬
‫ב‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫ה‬
‫ב‬
‫א‬
‫ו‬
‫ת‬
:
" 53
‫ה‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫ה‬
‫ח‬
‫ב‬
‫ר‬
‫ת‬
‫י‬
‫ו‬
‫ת‬
‫ו‬
‫א‬
‫נ‬
‫ח‬
‫נ‬
‫ו‬
.
‫ה‬
‫ש‬
‫י‬
‫נ‬
‫ו‬
‫י‬
‫י‬
‫ם‬
‫ב‬
‫ה‬
‫ת‬
‫נ‬
‫ה‬
‫ג‬
‫ו‬
‫ת‬
‫ש‬
‫ל‬
‫נ‬
‫ו‬
‫מ‬
‫ש‬
‫נ‬
‫י‬
‫ם‬
‫א‬
‫ת‬
‫א‬
‫ו‬
‫פ‬
‫י‬
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‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫ה‬
‫ח‬
‫ב‬
‫ר‬
‫ת‬
‫י‬
‫ו‬
‫ת‬
,
‫ו‬
‫ל‬
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‫י‬
‫פ‬
‫ך‬
6
54
‫ה‬
‫ש‬
‫נ‬
‫ה‬
‫א‬
‫נ‬
‫ח‬
‫נ‬
‫ו‬
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‫ו‬
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‫י‬
‫ם‬
‫א‬
‫ת‬
‫ע‬
‫ו‬
‫צ‬
‫מ‬
‫ת‬
‫ה‬
‫ד‬
‫י‬
‫ג‬
‫י‬
‫ט‬
‫ל‬
‫ש‬
‫ל‬
‫נ‬
‫ו‬
–
‫מ‬
‫ת‬
‫י‬
‫ל‬
‫ה‬
‫ג‬
‫ב‬
‫י‬
‫ר‬
‫ו‬
‫מ‬
‫ת‬
‫י‬
‫ל‬
‫ה‬
‫נ‬
‫מ‬
‫י‬
‫ך‬
‫א‬
‫ת‬
‫ה‬
‫ח‬
‫י‬
‫ב‬
‫ו‬
‫ר‬
‫ל‬
‫ד‬
‫י‬
‫ג‬
‫י‬
‫ט‬
‫ל‬
55
‫א‬
‫ב‬
‫ל‬
‫ל‬
‫א‬
‫מ‬
‫ו‬
‫ו‬
‫ת‬
‫ר‬
‫י‬
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‫ל‬
‫ש‬
‫ו‬
‫ם‬
‫ה‬
‫ת‬
‫נ‬
‫ס‬
‫ו‬
‫ת‬
–
‫ב‬
‫כ‬
‫ל‬
‫פ‬
‫ל‬
‫ט‬
‫פ‬
‫ו‬
‫ר‬
‫מ‬
‫ה‬
,
‫ב‬
‫כ‬
‫ל‬
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‫נ‬
‫ו‬
‫ל‬
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‫י‬
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56
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2022
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?
"
85%
16%
90%
13% 11%
49%
4%
20%
79%
14%
88%
12%
6%
51%
13%
19%
81%
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90%
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18%
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17%
90%
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21%
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Facebook Linkedin WhatsApp Twitter Snapchat Instagram TikTok Telegram YouTube Pinterest
50%
2%
90%
19%
32%
81%
32%
20%
32%
1%
87%
16%
22%
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28%
38%
3%
92%
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20%
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54%
34%
91%
23%
2%
87%
13% 16%
59%
41%
23%
91%
20%
Facebook Linkedin WhatsApp Twitter Snapchat Instagram TikTok Telegram YouTube Pinterest
‫נ‬
‫ו‬
‫ע‬
‫ר‬
‫ב‬
‫ו‬
‫ג‬
‫ר‬
‫י‬
‫ם‬
2022
2021
2020
2019
‫ש‬
‫י‬
‫מ‬
‫ו‬
‫ש‬
‫ב‬
‫ר‬
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‫ת‬
‫ו‬
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‫ח‬
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‫ר‬
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‫י‬
‫ו‬
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2
"
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‫י‬
‫י‬
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‫א‬
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3
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"
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‫ן‬
2022
2021
2020
‫נ‬
‫ו‬
‫ע‬
‫ר‬
‫ב‬
‫ו‬
‫ג‬
‫ר‬
‫י‬
‫ם‬
4% 5% 5% 5% 5% 7% 7%
17%
5%
25%
31% 32%
43%
79%
4% 4% 5% 8% 5%
8% 9%
12% 15% 17%
28% 30%
49%
77%
4% 5% 6% 6% 6% 8%
12% 12%
16%
21% 23%
32%
45%
76%
‫ק‬
‫נ‬
‫י‬
‫ו‬
‫ת‬
‫ב‬
‫ר‬
‫ש‬
‫ת‬ ‫ס‬
‫פ‬
‫ק‬
‫י‬
‫ט‬
‫ל‬
‫ו‬
‫ו‬
‫י‬
‫ז‬
‫י‬
‫ה‬
/
‫נ‬
‫ט‬
‫פ‬
‫ל‬
‫י‬
‫ק‬
‫ס‬
Google
photos
‫ח‬
‫נ‬
‫י‬
‫ו‬
‫ת‬
/
Pango ‫מ‬
‫ו‬
‫ס‬
‫י‬
‫ק‬
‫ה‬ ‫א‬
‫ת‬
‫ר‬
‫י‬
‫ח‬
‫ד‬
‫ש‬
‫ו‬
‫ת‬ ‫ת‬
‫ח‬
‫ב‬
‫ו‬
‫ר‬
‫ה‬
‫צ‬
‫י‬
‫ב‬
‫ו‬
‫ר‬
‫י‬
‫ת‬
‫ו‬
‫מ‬
‫ו‬
‫נ‬
‫י‬
‫ו‬
‫ת‬
Instagram ‫ה‬
‫ע‬
‫ב‬
‫ר‬
‫ת‬
‫כ‬
‫ס‬
‫פ‬
‫י‬
‫ם‬
‫א‬
‫ו‬
‫ת‬
‫ש‬
‫ל‬
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‫מ‬
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‫ם‬
youtube facebook ‫א‬
‫י‬
-
‫מ‬
‫י‬
‫י‬
‫ל‬ waze WhatsApp
8% 11%
16%
7%
19%
7%
16% 16%
39% 40%
76%
7% 9%
14%
9%
14%
19%
23%
19%
33% 34%
73%
5% 5% 6% 6% 9% 10% 12%
19%
23% 24% 27%
39%
77%
‫ק‬
‫נ‬
‫י‬
‫ו‬
‫ת‬
‫ב‬
‫ר‬
‫ש‬
‫ת‬ Google
photos
‫ה‬
‫ע‬
‫ב‬
‫ר‬
‫ת‬
‫כ‬
‫ס‬
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‫י‬
‫ם‬
‫א‬
‫ו‬
‫ת‬
‫ש‬
‫ל‬
‫ו‬
‫מ‬
‫י‬
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‫מ‬
‫ש‬
‫ח‬
‫ק‬
‫י‬
‫ם‬ ‫ס‬
‫פ‬
‫ק‬
‫י‬
‫ט‬
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‫ו‬
‫ו‬
‫י‬
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‫ה‬
/
‫נ‬
‫ט‬
‫פ‬
‫ל‬
‫י‬
‫ק‬
‫ס‬
waze ‫א‬
‫י‬
-
‫מ‬
‫י‬
‫י‬
‫ל‬ ‫ת‬
‫ח‬
‫ב‬
‫ו‬
‫ר‬
‫ה‬
‫צ‬
‫י‬
‫ב‬
‫ו‬
‫ר‬
‫י‬
‫ת‬
‫ו‬
‫מ‬
‫ו‬
‫נ‬
‫י‬
‫ו‬
‫ת‬
TikTok ‫מ‬
‫ו‬
‫ס‬
‫י‬
‫ק‬
‫ה‬ Instagram youtube WhatsApp
3
‫״‬
‫נ‬
‫ס‬
‫ה‬
‫ל‬
‫ה‬
‫ע‬
‫ר‬
‫י‬
‫ך‬
‫כ‬
‫מ‬
‫ה‬
‫ז‬
‫מ‬
‫ן‬
‫ב‬
‫י‬
‫ו‬
‫ם‬
‫מ‬
‫מ‬
‫ו‬
‫צ‬
‫ע‬
‫א‬
‫ת‬
‫ה‬
‫מ‬
‫ב‬
‫ל‬
‫ה‬
/
‫פ‬
‫ע‬
‫י‬
‫ל‬
‫ב‬
‫כ‬
‫ל‬
‫א‬
‫ח‬
‫ת‬
‫מ‬
‫ה‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫ה‬
‫ב‬
‫א‬
‫ו‬
‫ת‬
?
‫״‬
‫ז‬
‫מ‬
‫ן‬
‫ש‬
‫ה‬
‫י‬
‫י‬
‫ה‬
‫ב‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
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‫ר‬
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‫י‬
‫ו‬
‫ת‬
)
‫ב‬
‫י‬
‫ו‬
‫ם‬
‫ש‬
‫ג‬
‫ר‬
‫ת‬
‫י‬
‫א‬
‫ח‬
‫ד‬
(
61%
63%
70%
24%
28%
22%
82%
51%
31%
18%
49%
69%
‫נ‬
‫ו‬
‫ע‬
‫ר‬
‫ב‬
‫ו‬
‫ג‬
‫ר‬
‫י‬
‫ם‬
‫י‬
‫ו‬
‫ת‬
‫ר‬
‫מ‬
‫ש‬
‫ע‬
‫ה‬
‫ע‬
‫ד‬
‫ש‬
‫ע‬
‫ה‬
4
56%
75%
73%
67%
‫ב‬
‫ו‬
‫ג‬
‫ר‬
‫י‬
‫ם‬ ‫ב‬
‫נ‬
‫י‬
‫נ‬
‫ו‬
‫ע‬
‫ר‬
‫צ‬
‫ו‬
‫פ‬
‫י‬
‫ם‬
‫ב‬
Reels
14%
19%
31%
17%
‫ב‬
‫ו‬
‫ג‬
‫ר‬
‫י‬
‫ם‬ ‫ב‬
‫נ‬
‫י‬
‫נ‬
‫ו‬
‫ע‬
‫ר‬
‫מ‬
‫ע‬
‫ל‬
‫י‬
‫ם‬
Reels
"
‫כ‬
‫ש‬
‫א‬
‫ת‬
‫ה‬
‫נ‬
‫מ‬
‫צ‬
‫א‬
‫ב‬
‫א‬
‫י‬
‫נ‬
‫ס‬
‫ט‬
‫ג‬
‫ר‬
‫ם‬
,
‫ה‬
‫א‬
‫ם‬
‫א‬
‫ת‬
‫ה‬
‫צ‬
‫ו‬
‫פ‬
‫ה‬
‫ב‬
REELS
‫ו‬
/
‫א‬
‫ו‬
‫מ‬
‫ע‬
‫ל‬
‫ה‬
REELS
?
"
‫ש‬
‫י‬
‫מ‬
‫ו‬
‫ש‬
‫ב‬
‫א‬
‫י‬
‫נ‬
‫ס‬
‫ט‬
‫ג‬
‫ר‬
‫ם‬
‫ר‬
‫י‬
‫ל‬
‫ס‬
Instagram Reels
‫ב‬
‫ק‬
‫ר‬
‫ב‬
‫מ‬
‫ש‬
‫ת‬
‫מ‬
‫ש‬
‫י‬
‫א‬
‫י‬
‫נ‬
‫ס‬
‫ט‬
‫ג‬
‫ר‬
‫ם‬
2022
2021
5
"
‫ב‬
‫ה‬
‫ש‬
‫ו‬
‫ו‬
‫א‬
‫ה‬
‫ל‬
‫ש‬
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‫ה‬
‫ה‬
‫ק‬
‫ו‬
‫ד‬
‫מ‬
‫ת‬
,
‫כ‬
‫י‬
‫צ‬
‫ד‬
‫ה‬
‫ש‬
‫ת‬
‫נ‬
‫ו‬
‫ה‬
‫ר‬
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‫ל‬
‫י‬
‫ה‬
‫ש‬
‫י‬
‫מ‬
‫ו‬
‫ש‬
‫ש‬
‫ל‬
‫ך‬
‫ב‬
TikTok
?
"
46% 53%
40% 34%
14% 13%
‫ב‬
‫ו‬
‫ג‬
‫ר‬
‫י‬
‫ם‬ ‫נ‬
‫ו‬
‫ע‬
‫ר‬
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‫י‬
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‫י‬
‫מ‬
‫ו‬
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‫ב‬
‫ט‬
‫י‬
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‫ה‬
‫ה‬
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‫נ‬
‫ה‬
‫א‬
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‫י‬
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‫ת‬
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‫י‬
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‫ה‬
‫כ‬
‫מ‬
‫ו‬
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‫ב‬
‫ר‬
‫ה‬
‫ש‬
‫נ‬
‫ה‬
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‫נ‬
‫י‬
‫מ‬
‫ש‬
‫ת‬
‫מ‬
‫ש‬
‫י‬
‫ו‬
‫ת‬
‫ר‬
6
‫ר‬
‫כ‬
‫י‬
‫ש‬
‫ת‬
‫מ‬
‫ו‬
‫צ‬
‫ר‬
‫י‬
‫ם‬
‫ב‬
‫א‬
‫מ‬
‫צ‬
‫ע‬
‫ו‬
‫ת‬
‫ה‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫ה‬
‫ח‬
‫ב‬
‫ר‬
‫ת‬
‫י‬
‫ו‬
‫ת‬
18%
‫ב‬
‫נ‬
‫י‬
‫נ‬
‫ו‬
‫ע‬
‫ר‬
‫ר‬
‫כ‬
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‫א‬
‫י‬
‫נ‬
‫ס‬
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‫ג‬
‫ר‬
‫ם‬
17%
‫ג‬
‫י‬
‫ל‬
‫א‬
‫י‬
55
+
‫ר‬
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‫ש‬
‫ו‬
‫מ‬
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‫ר‬
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‫פ‬
‫י‬
‫י‬
‫ס‬
‫ב‬
‫ו‬
‫ק‬
17%
‫מ‬
‫ה‬
‫נ‬
‫ו‬
‫ע‬
‫ר‬
‫ר‬
‫כ‬
‫ש‬
‫ו‬
‫מ‬
‫ו‬
‫צ‬
‫ר‬
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‫ר‬
‫ך‬
Pinterest
11%
‫ג‬
‫י‬
‫ל‬
‫א‬
‫י‬
55
+
10%
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‫י‬
‫ל‬
‫א‬
‫י‬
55
+
"
‫ה‬
‫א‬
‫ם‬
‫י‬
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‫א‬
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‫מ‬
‫ו‬
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‫י‬
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‫י‬
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‫א‬
‫מ‬
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‫ע‬
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‫א‬
‫י‬
‫נ‬
‫ס‬
‫ט‬
‫ג‬
‫ר‬
‫ם‬
/
‫פ‬
‫י‬
‫י‬
‫ס‬
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‫ו‬
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/
‫פ‬
‫י‬
‫נ‬
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‫ס‬
‫ט‬
?
" 7
"
‫ב‬
‫א‬
‫י‬
‫ז‬
‫ה‬
‫פ‬
‫ע‬
‫י‬
‫ל‬
‫ו‬
‫י‬
‫ו‬
‫ת‬
/
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‫פ‬
‫ל‬
‫י‬
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‫צ‬
‫י‬
‫ו‬
‫ת‬
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‫י‬
‫נ‬
‫נ‬
‫ס‬
‫י‬
‫ו‬
‫ת‬
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‫פ‬
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‫ו‬
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‫ר‬
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‫ה‬
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?
"
72%
78%
19%
45%
52%
46%
83% 79%
48% 47%
12% 13% 19% 15% 11% 12% 10% 10% 12% 9%
2021 2022 2021 2022 2021 2022 2021 2022 2021 2022
‫א‬
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‫י‬
‫ו‬
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‫ל‬
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‫מ‬
‫י‬
‫ם‬
:
bit, PayBox
‫ת‬
‫ש‬
‫ל‬
‫ו‬
‫ם‬
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‫ע‬
‫ו‬
‫ת‬
‫א‬
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‫ל‬
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‫י‬
‫ו‬
‫ת‬
GooglePay, ApplePay
‫א‬
‫פ‬
‫ל‬
‫י‬
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‫ל‬
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‫ו‬
‫י‬
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,
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‫ת‬
‫מ‬
‫ש‬
‫ל‬
‫ר‬
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‫ש‬
‫ו‬
‫נ‬
‫ה‬
‫ב‬
-
2022
‫ס‬
‫ה‬
‫״‬
‫כ‬
‫מ‬
‫ש‬
‫ת‬
‫מ‬
‫ש‬
‫י‬
‫ם‬
8
"
‫ה‬
‫א‬
‫ם‬
‫א‬
‫ת‬
‫ה‬
‫מ‬
‫ש‬
‫ת‬
‫מ‬
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‫ל‬
‫י‬
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‫י‬
‫ו‬
‫ת‬
‫ה‬
‫מ‬
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‫י‬
‫י‬
‫ע‬
‫ו‬
‫ת‬
‫ל‬
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‫י‬
‫פ‬
‫ו‬
‫ל‬
‫ב‬
‫מ‬
‫צ‬
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‫י‬
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‫ר‬
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?
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‫ם‬
‫כ‬
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,
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‫א‬
‫ת‬
‫ה‬
‫מ‬
‫ש‬
‫ת‬
‫מ‬
‫ש‬
?
"
16% 11% 11% 15%
48% 52% 47%
58%
‫נ‬
‫ו‬
‫ע‬
‫ר‬ 18-34 35-54 55+
‫ש‬
‫י‬
‫מ‬
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‫ל‬
‫ב‬
‫מ‬
‫צ‬
‫ב‬
‫י‬
‫ם‬
‫ר‬
‫פ‬
‫ו‬
‫א‬
‫י‬
‫י‬
‫ם‬
‫ש‬
‫מ‬
‫ע‬
‫ת‬
‫י‬
,
‫א‬
‫ך‬
‫ל‬
‫א‬
‫ה‬
‫ש‬
‫ת‬
‫מ‬
‫ש‬
‫ת‬
‫י‬
‫ה‬
‫ש‬
‫ת‬
‫מ‬
‫ש‬
‫ת‬
‫י‬
9
"
‫ב‬
‫א‬
‫י‬
‫ז‬
‫ו‬
‫מ‬
‫י‬
‫ד‬
‫ה‬
‫א‬
‫ת‬
‫ה‬
‫מ‬
‫ס‬
‫כ‬
‫י‬
‫ם‬
‫ע‬
‫ם‬
‫כ‬
‫ל‬
‫מ‬
‫ש‬
‫פ‬
‫ט‬
‫ב‬
‫י‬
‫ח‬
‫ס‬
‫ל‬
‫ש‬
‫י‬
‫מ‬
‫ו‬
‫ש‬
‫ך‬
‫ב‬
‫מ‬
‫ס‬
‫כ‬
‫י‬
‫ם‬
‫ה‬
‫ש‬
‫ו‬
‫נ‬
‫י‬
‫ם‬
?
"
23%
36%
41%
20%
41% 39%
21%
32%
46%
‫א‬
‫נ‬
‫י‬
‫ל‬
‫א‬
‫ר‬
‫ו‬
‫צ‬
‫ה‬
‫ל‬
‫ה‬
‫ג‬
‫ב‬
‫י‬
‫ל‬
‫א‬
‫ת‬
‫ה‬
‫ז‬
‫מ‬
‫ן‬
‫ש‬
‫ל‬
‫י‬
‫מ‬
‫ו‬
‫ל‬
‫מ‬
‫ס‬
‫כ‬
‫י‬
‫ם‬
‫ה‬
‫י‬
‫י‬
‫ת‬
‫י‬
‫ר‬
‫ו‬
‫צ‬
‫ה‬
‫ל‬
‫ה‬
‫ג‬
‫ב‬
‫י‬
‫ל‬
,
‫א‬
‫ך‬
‫ל‬
‫א‬
‫מ‬
‫צ‬
‫ל‬
‫י‬
‫ח‬
‫א‬
‫נ‬
‫י‬
‫מ‬
‫ג‬
‫ב‬
‫י‬
‫ל‬
‫א‬
‫ת‬
‫ה‬
‫ז‬
‫מ‬
‫ן‬
‫ש‬
‫ל‬
‫י‬
‫מ‬
‫ו‬
‫ל‬
‫מ‬
‫ס‬
‫כ‬
‫י‬
‫ם‬
28%
39%
34%
26%
40%
34%
14%
42% 44%
‫א‬
‫נ‬
‫י‬
‫ל‬
‫א‬
‫ר‬
‫ו‬
‫צ‬
‫ה‬
‫ל‬
‫ה‬
‫ג‬
‫ב‬
‫י‬
‫ל‬
‫א‬
‫ת‬
‫ה‬
‫ז‬
‫מ‬
‫ן‬
‫ש‬
‫ל‬
‫י‬
‫מ‬
‫ו‬
‫ל‬
‫מ‬
‫ס‬
‫כ‬
‫י‬
‫ם‬
‫ה‬
‫י‬
‫י‬
‫ת‬
‫י‬
‫ר‬
‫ו‬
‫צ‬
‫ה‬
‫ל‬
‫ה‬
‫ג‬
‫ב‬
‫י‬
‫ל‬
,
‫א‬
‫ך‬
‫ל‬
‫א‬
‫מ‬
‫צ‬
‫ל‬
‫י‬
‫ח‬
‫א‬
‫נ‬
‫י‬
‫מ‬
‫ג‬
‫ב‬
‫י‬
‫ל‬
‫א‬
‫ת‬
‫ה‬
‫ז‬
‫מ‬
‫ן‬
‫ש‬
‫ל‬
‫י‬
‫מ‬
‫ו‬
‫ל‬
‫מ‬
‫ס‬
‫כ‬
‫י‬
‫ם‬
‫ה‬
‫ג‬
‫ב‬
‫ל‬
‫ת‬
‫ז‬
‫מ‬
‫ן‬
‫מ‬
‫ס‬
‫ך‬
‫נ‬
‫ו‬
‫ע‬
‫ר‬
‫ב‬
‫ו‬
‫ג‬
‫ר‬
‫י‬
‫ם‬
2022
2020
2019
10
‫צ‬
‫פ‬
‫ו‬
‫ב‬
‫ה‬
‫ו‬
‫פ‬
‫ע‬
‫ה‬
‫ו‬
‫ו‬
‫י‬
‫ר‬
‫ט‬
‫ו‬
‫א‬
‫ל‬
‫י‬
‫ת‬
‫ש‬
‫ל‬
‫ז‬
‫מ‬
‫ר‬
‫י‬
‫ם‬
‫ב‬
‫ד‬
‫מ‬
‫ו‬
‫ת‬
‫א‬
‫ו‬
‫ו‬
‫ט‬
‫א‬
‫ר‬
‫ת‬
‫ו‬
‫פ‬
‫ע‬
‫ת‬
‫ה‬
‫ה‬
‫ו‬
‫פ‬
‫ע‬
‫ו‬
‫ת‬
‫ה‬
‫ו‬
‫ו‬
‫י‬
‫ר‬
‫ט‬
‫ו‬
‫א‬
‫ל‬
‫י‬
‫ו‬
‫ת‬
53%
‫מ‬
‫ה‬
‫נ‬
‫ו‬
‫ע‬
‫ר‬
‫ה‬
‫ג‬
‫י‬
‫י‬
‫מ‬
‫ר‬
27%
‫מ‬
‫ה‬
‫נ‬
‫ו‬
‫ע‬
‫ר‬
‫ה‬
‫ג‬
‫י‬
‫י‬
‫מ‬
‫ר‬
‫ש‬
‫מ‬
‫ע‬
‫ו‬
‫ע‬
‫ל‬
‫ה‬
‫ו‬
‫פ‬
‫ע‬
‫ו‬
‫ת‬
‫ו‬
‫ו‬
‫י‬
‫ר‬
‫ט‬
‫ו‬
‫א‬
‫ל‬
‫י‬
‫ו‬
‫ת‬
‫ש‬
‫ל‬
‫ז‬
‫מ‬
‫ר‬
‫י‬
‫ם‬
‫ב‬
‫ד‬
‫מ‬
‫ו‬
‫ת‬
‫א‬
‫ו‬
‫ו‬
‫ט‬
‫א‬
‫ר‬
11
‫ה‬
‫ש‬
‫ת‬
‫ת‬
‫פ‬
‫ו‬
‫ת‬
‫ב‬
‫ט‬
‫ר‬
‫נ‬
‫ד‬
‫ה‬
‫מ‬
‫י‬
‫נ‬
‫י‬
‫ו‬
‫נ‬
‫י‬
‫ם‬
‫ש‬
‫ה‬
‫ת‬
‫ח‬
‫י‬
‫ל‬
‫ב‬
‫ט‬
‫י‬
‫ק‬
‫ט‬
‫ו‬
‫ק‬
‫ש‬
‫מ‬
‫ע‬
‫ו‬
‫ו‬
‫ה‬
‫ש‬
‫ת‬
‫ת‬
‫פ‬
‫ו‬
‫ב‬
‫ט‬
‫ר‬
‫נ‬
‫ד‬
‫ה‬
‫מ‬
‫י‬
‫נ‬
‫י‬
‫ו‬
‫נ‬
‫י‬
‫ם‬
85%
23%
74%
9%
‫י‬
‫ל‬
‫ד‬
‫י‬
‫ם‬ ‫נ‬
‫ו‬
‫ע‬
‫ר‬
12
‫ע‬
‫מ‬
‫ד‬
‫ו‬
‫ת‬
‫ל‬
‫ג‬
‫ב‬
‫י‬
‫מ‬
‫ח‬
‫א‬
‫ו‬
‫ת‬
‫ב‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫ה‬
‫ח‬
‫ב‬
‫ר‬
‫ת‬
‫י‬
‫ו‬
‫ת‬
%
73
‫ה‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫ה‬
‫ח‬
‫ב‬
‫ר‬
‫ת‬
‫י‬
‫ו‬
‫ת‬
‫ע‬
‫ו‬
‫ז‬
‫ר‬
‫ו‬
‫ת‬
‫ב‬
‫ק‬
‫י‬
‫ד‬
‫ו‬
‫ם‬
‫מ‬
‫ח‬
‫א‬
‫ו‬
‫ת‬
‫ח‬
‫ב‬
‫ר‬
‫ת‬
‫י‬
‫ו‬
‫ת‬
‫מ‬
‫א‬
‫מ‬
‫י‬
‫נ‬
‫י‬
‫ם‬
‫ש‬
‫ה‬
‫מ‬
‫ח‬
‫א‬
‫ה‬
‫ב‬
‫ר‬
‫ש‬
‫ת‬
‫ת‬
‫ס‬
‫ת‬
‫י‬
‫י‬
‫ם‬
‫ל‬
‫פ‬
‫נ‬
‫י‬
‫ש‬
‫ת‬
‫ב‬
‫י‬
‫א‬
‫ל‬
‫ש‬
‫י‬
‫נ‬
‫ו‬
‫י‬
‫מ‬
‫ש‬
‫מ‬
‫ע‬
‫ו‬
‫ת‬
‫י‬
%
43
‫מ‬
‫ה‬
‫נ‬
‫ו‬
‫ע‬
‫ר‬
‫ח‬
‫ו‬
‫ש‬
‫ב‬
‫י‬
‫ם‬
‫ש‬
‫ה‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫מ‬
‫פ‬
‫ח‬
‫י‬
‫ת‬
‫ו‬
‫ת‬
‫א‬
‫ת‬
‫ה‬
‫צ‬
‫ו‬
‫ר‬
‫ך‬
‫ל‬
‫ק‬
‫י‬
‫י‬
‫ם‬
‫מ‬
‫ח‬
‫א‬
‫ה‬
‫ב‬
‫ר‬
‫ח‬
‫ו‬
‫ב‬
‫ו‬
‫ת‬
31%
‫מ‬
‫ה‬
‫ב‬
‫ו‬
‫ג‬
‫ר‬
‫י‬
‫ם‬
%
50
‫א‬
‫ב‬
‫ל‬
"
‫ע‬
‫ד‬
‫כ‬
‫מ‬
‫ה‬
‫א‬
‫ת‬
‫ה‬
‫מ‬
‫ס‬
‫כ‬
‫י‬
‫ם‬
‫ע‬
‫ם‬
‫כ‬
‫ל‬
‫א‬
‫ח‬
‫ד‬
‫מ‬
‫ה‬
‫מ‬
‫ש‬
‫פ‬
‫ט‬
‫י‬
‫ם‬
‫ה‬
‫ב‬
‫א‬
‫י‬
‫ם‬
:
" 13
‫ל‬
‫א‬
‫מ‬
‫צ‬
‫ל‬
‫י‬
‫ח‬
‫י‬
‫ם‬
‫ל‬
‫ש‬
‫ל‬
‫ו‬
‫ט‬
‫ב‬
‫ז‬
‫מ‬
‫ן‬
‫כ‬
‫ש‬
‫מ‬
‫ת‬
‫ח‬
‫ב‬
‫ר‬
‫י‬
‫ם‬
‫ל‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫ה‬
‫ח‬
‫ב‬
‫ר‬
‫ת‬
‫י‬
‫ו‬
‫ת‬
‫ש‬
‫ל‬
‫י‬
‫ט‬
‫ה‬
‫ב‬
‫ז‬
‫מ‬
‫ן‬
‫ש‬
‫ל‬
‫נ‬
‫ו‬
,
‫ב‬
‫מ‬
‫ה‬
‫ל‬
‫ך‬
‫ש‬
‫ה‬
‫י‬
‫י‬
‫ה‬
‫ב‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫ה‬
‫ח‬
‫ב‬
‫ר‬
‫ת‬
‫י‬
‫ו‬
‫ת‬
‫מ‬
‫ה‬
‫צ‬
‫י‬
‫ב‬
‫ו‬
‫ר‬
74%
‫מ‬
‫ה‬
‫נ‬
‫ו‬
‫ע‬
‫ר‬
‫מ‬
‫ה‬
‫י‬
‫ל‬
‫ד‬
‫י‬
‫ם‬
‫ל‬
‫א‬
‫ע‬
‫ו‬
‫ק‬
‫ב‬
‫י‬
‫ם‬
‫א‬
‫ח‬
‫ר‬
‫י‬
‫ה‬
‫ז‬
‫מ‬
‫ן‬
‫כ‬
‫ש‬
‫נ‬
‫כ‬
‫נ‬
‫ס‬
‫י‬
‫ם‬
‫ל‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫ו‬
‫ל‬
‫ו‬
‫ו‬
‫ט‬
‫ס‬
‫א‬
‫פ‬
"
‫ב‬
‫א‬
‫י‬
‫ז‬
‫ה‬
‫מ‬
‫י‬
‫ד‬
‫ה‬
‫א‬
‫ת‬
‫ה‬
‫מ‬
‫ס‬
‫כ‬
‫י‬
‫ם‬
‫ע‬
‫ם‬
‫ה‬
‫מ‬
‫ש‬
‫פ‬
‫ט‬
‫י‬
‫ם‬
‫ה‬
‫ב‬
‫א‬
‫י‬
‫ם‬
" 14
‫ת‬
‫ח‬
‫ו‬
‫ש‬
‫ו‬
‫ת‬
‫ב‬
‫ז‬
‫מ‬
‫ן‬
‫ה‬
‫ג‬
‫י‬
‫י‬
‫מ‬
‫י‬
‫נ‬
‫ג‬
"
‫ב‬
‫א‬
‫י‬
‫ז‬
‫ה‬
‫מ‬
‫י‬
‫ד‬
‫ה‬
‫א‬
‫ת‬
‫ה‬
‫מ‬
‫ס‬
‫כ‬
‫י‬
‫ם‬
‫ע‬
‫ם‬
‫ה‬
‫מ‬
‫ש‬
‫פ‬
‫ט‬
‫י‬
‫ם‬
‫ה‬
‫ב‬
‫א‬
‫י‬
‫ם‬
"
42%
33%
‫פ‬
‫ח‬
‫ו‬
‫ת‬
‫ר‬
‫ו‬
‫צ‬
‫י‬
‫ם‬
‫ל‬
‫ה‬
‫י‬
‫פ‬
‫ג‬
‫ש‬
‫ע‬
‫ם‬
‫ח‬
‫ב‬
‫ר‬
‫י‬
‫ם‬
‫נ‬
‫ו‬
‫ע‬
‫ר‬
‫י‬
‫ל‬
‫ד‬
‫י‬
‫ם‬
77%
82%
‫מ‬
‫א‬
‫ב‬
‫ד‬
‫ת‬
‫ח‬
‫ו‬
‫ש‬
‫ת‬
‫ז‬
‫מ‬
‫ן‬
‫כ‬
‫ש‬
‫א‬
‫נ‬
‫י‬
‫מ‬
‫ש‬
‫ח‬
‫ק‬
‫נ‬
‫ו‬
‫ע‬
‫ר‬
‫י‬
‫ל‬
‫ד‬
‫י‬
‫ם‬
15
62%
‫ר‬
‫ו‬
‫צ‬
‫י‬
‫ם‬
‫ה‬
‫פ‬
‫ס‬
‫ק‬
‫ה‬
‫מ‬
‫ה‬
‫נ‬
‫י‬
‫י‬
‫ד‬
‫ו‬
‫מ‬
‫ע‬
‫ד‬
‫י‬
‫פ‬
‫י‬
‫ם‬
‫ל‬
‫צ‬
‫א‬
‫ת‬
‫ל‬
‫ש‬
‫ח‬
‫ק‬
‫ע‬
‫ם‬
‫ה‬
‫ח‬
‫ב‬
‫ר‬
‫י‬
‫ם‬
‫ב‬
‫ח‬
‫ו‬
‫ץ‬
‫מ‬
‫ה‬
‫י‬
‫ל‬
‫ד‬
‫י‬
‫ם‬
‫ר‬
‫צ‬
‫ו‬
‫ן‬
‫ה‬
‫י‬
‫ל‬
‫ד‬
‫י‬
‫ם‬
‫ל‬
‫מ‬
‫ש‬
‫ח‬
‫ק‬
‫ב‬
‫ע‬
‫ו‬
‫ל‬
‫ם‬
‫ה‬
‫פ‬
‫י‬
‫ז‬
‫י‬
‫ב‬
‫מ‬
‫ק‬
‫ו‬
‫ם‬
‫ל‬
‫ה‬
‫י‬
‫ו‬
‫ת‬
‫ב‬
‫נ‬
‫י‬
‫י‬
‫ד‬
16
"
‫ה‬
‫א‬
‫ם‬
‫ק‬
‫ר‬
‫ה‬
‫ש‬
‫פ‬
‫ר‬
‫צ‬
‫ו‬
‫ל‬
‫ך‬
‫ל‬
‫מ‬
‫י‬
‫י‬
‫ל‬
,
‫ל‬
‫א‬
‫י‬
‫נ‬
‫ס‬
‫ט‬
‫ג‬
‫ר‬
‫ם‬
,
‫ל‬
‫ח‬
‫ש‬
‫ב‬
‫ו‬
‫ן‬
‫ה‬
‫פ‬
‫י‬
‫י‬
‫ס‬
‫ב‬
‫ו‬
‫ק‬
,
‫ל‬
‫ח‬
‫ש‬
‫ב‬
‫ו‬
‫ן‬
‫ט‬
‫י‬
‫ק‬
‫ט‬
‫ו‬
‫ק‬
,
‫ל‬
‫ח‬
‫ש‬
‫ב‬
‫ו‬
‫נ‬
‫ו‬
‫ת‬
‫ב‬
‫א‬
‫ת‬
‫ר‬
‫י‬
‫ם‬
‫א‬
‫ח‬
‫ר‬
‫י‬
‫ם‬
‫ב‬
‫א‬
‫י‬
‫נ‬
‫ט‬
‫ר‬
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‫ט‬
)
‫ל‬
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‫ו‬
‫ן‬
‫ה‬
‫ב‬
‫נ‬
‫ק‬
‫ו‬
‫ע‬
‫ו‬
‫ד‬
(
?
"
22%
18%
20% 19%
21% 24%
‫ב‬
‫ו‬
‫ג‬
‫ר‬
‫י‬
‫ם‬ ‫נ‬
‫ו‬
‫ע‬
‫ר‬
‫ח‬
‫ו‬
‫ו‬
‫פ‬
‫ר‬
‫י‬
‫צ‬
‫ה‬
‫ל‬
‫מ‬
‫י‬
‫י‬
‫ל‬
‫א‬
‫ו‬
‫ל‬
‫ח‬
‫ש‬
‫ב‬
‫ו‬
‫ן‬
‫ב‬
‫ר‬
‫ש‬
‫ת‬
‫ח‬
‫ב‬
‫ר‬
‫ת‬
‫י‬
‫ת‬
‫נ‬
‫ו‬
‫ע‬
‫ר‬
‫ב‬
‫ו‬
‫ג‬
‫ר‬
‫י‬
‫ם‬
%
‫ש‬
‫ח‬
‫ו‬
‫ו‬
‫פ‬
‫ר‬
‫י‬
‫צ‬
‫ה‬
2022
2021
2020
17
18
66%
‫מ‬
‫ה‬
‫י‬
‫ל‬
‫ד‬
‫י‬
‫ם‬
‫נ‬
‫ת‬
‫ק‬
‫ל‬
‫ו‬
‫ב‬
‫ב‬
‫ו‬
‫ב‬
‫ת‬
‫ה‬
‫א‬
‫ג‬
‫י‬
‫ו‬
‫ו‬
‫א‬
‫ג‬
‫י‬
‫ב‬
‫ר‬
‫ש‬
‫ת‬
‫ח‬
‫ש‬
‫י‬
‫פ‬
‫ה‬
‫ל‬
‫ת‬
‫ו‬
‫פ‬
‫ע‬
‫ת‬
‫ה‬
"
‫ה‬
‫א‬
‫ג‬
‫י‬
‫ו‬
‫ו‬
‫א‬
‫ג‬
‫י‬
"
‫ב‬
‫ק‬
‫ר‬
‫ב‬
‫י‬
‫ל‬
‫ד‬
‫י‬
‫ם‬
21%
‫ח‬
‫ו‬
‫ו‬
‫ב‬
‫ה‬
‫ל‬
‫ה‬
9%
‫ח‬
‫ו‬
‫ו‬
‫פ‬
‫ח‬
‫ד‬
"
‫ה‬
‫א‬
‫ם‬
‫נ‬
‫ת‬
‫ק‬
‫ל‬
‫ת‬
‫ב‬
‫ר‬
‫ש‬
‫ת‬
‫ו‬
‫ת‬
‫ה‬
‫ח‬
‫ב‬
‫ר‬
‫ת‬
‫י‬
‫ו‬
‫ת‬
‫ב‬
‫ד‬
‫מ‬
‫ו‬
‫ת‬
‫ש‬
‫ל‬
‫ב‬
‫ו‬
‫ב‬
‫ת‬
‫ה‬
‫א‬
‫ג‬
‫י‬
‫ו‬
‫ו‬
‫א‬
‫ג‬
‫י‬
?
"
"
‫א‬
‫י‬
‫ז‬
‫ה‬
‫ת‬
‫ח‬
‫ו‬
‫ש‬
‫ו‬
‫ת‬
‫ח‬
‫ו‬
‫ו‬
‫י‬
‫ת‬
‫ב‬
‫ע‬
‫ק‬
‫ב‬
‫ו‬
‫ת‬
‫ה‬
‫ח‬
‫ש‬
‫י‬
‫פ‬
‫ה‬
‫ל‬
‫ב‬
‫ו‬
‫ב‬
‫ת‬
‫ה‬
‫א‬
‫ג‬
‫י‬
‫ו‬
‫ו‬
‫א‬
‫ג‬
‫י‬
‫ב‬
‫ר‬
‫ש‬
‫ת‬
?
" 18
"
‫ה‬
‫א‬
‫ם‬
‫א‬
‫ת‬
‫ם‬
‫מ‬
‫נ‬
‫ו‬
‫י‬
‫י‬
‫ם‬
‫ל‬
‫ש‬
‫י‬
‫ר‬
‫ו‬
‫ת‬
Netflix
‫ב‬
‫ת‬
‫ש‬
‫ל‬
‫ו‬
‫ם‬
)
‫כ‬
‫ו‬
‫ל‬
‫ל‬
‫כ‬
‫ח‬
‫ל‬
‫ק‬
‫מ‬
‫ח‬
‫ב‬
‫י‬
‫ל‬
‫ת‬
‫ש‬
‫י‬
‫ר‬
‫ו‬
‫ת‬
‫י‬
‫ט‬
‫ל‬
‫ו‬
‫ו‬
‫י‬
‫ז‬
‫י‬
‫ה‬
‫ש‬
‫ל‬
‫ה‬
‫ו‬
‫ט‬
,
‫פ‬
‫ר‬
‫ט‬
‫נ‬
‫ר‬
,
‫ס‬
‫ל‬
‫ק‬
‫ו‬
‫ם‬
,
‫י‬
‫ס‬
(
?
"
62%
66%
53%
41%
63%
53%
63%
51%
49%
45%
58%
43%
‫נ‬
‫ו‬
‫ע‬
‫ר‬ 18-34 35-54 55+
‫ס‬
‫ה‬
"
‫כ‬
‫צ‬
‫ו‬
‫פ‬
‫י‬
‫ם‬
‫ב‬
‫נ‬
‫ט‬
‫פ‬
‫ל‬
‫י‬
‫ק‬
‫ס‬
‫צ‬
‫פ‬
‫י‬
‫י‬
‫ה‬
‫ב‬
‫ש‬
‫י‬
‫ר‬
‫ו‬
‫ת‬
Netflix
2022
2021
2020
19
"
‫כ‬
‫מ‬
‫ה‬
‫י‬
‫מ‬
‫י‬
‫ם‬
‫ב‬
‫ש‬
‫ב‬
‫ו‬
‫ע‬
)
‫ב‬
‫מ‬
‫מ‬
‫ו‬
‫צ‬
‫ע‬
(
‫א‬
‫ת‬
‫ה‬
‫ע‬
‫ו‬
‫ב‬
‫ד‬
‫מ‬
‫ר‬
‫ח‬
‫ו‬
‫ק‬
?
"
"
‫א‬
‫ם‬
‫ה‬
‫י‬
‫י‬
‫ת‬
‫י‬
‫כ‬
‫ו‬
‫ל‬
‫ל‬
‫ש‬
‫נ‬
‫ו‬
‫ת‬
,
‫כ‬
‫מ‬
‫ה‬
‫י‬
‫מ‬
‫י‬
‫ם‬
‫ב‬
‫ש‬
‫ב‬
‫ו‬
‫ע‬
‫א‬
‫ת‬
‫ה‬
‫מ‬
‫ע‬
‫ד‬
‫י‬
‫ף‬
‫ל‬
‫ע‬
‫ב‬
‫ו‬
‫ד‬
‫מ‬
‫ר‬
‫ח‬
‫ו‬
‫ק‬
?
"
0%
32%
24%
11%
33%
6%
11%
21%
17%
45%
0 ‫י‬
‫ו‬
‫ם‬
‫א‬
‫ח‬
‫ד‬ ‫י‬
‫ו‬
‫מ‬
‫י‬
‫י‬
‫ם‬ 3
‫י‬
‫מ‬
‫י‬
‫ם‬ 4
‫י‬
‫מ‬
‫י‬
‫ם‬
‫א‬
‫ו‬
‫י‬
‫ו‬
‫ת‬
‫ר‬
‫ע‬
‫ב‬
‫ו‬
‫ד‬
‫ה‬
‫מ‬
‫ר‬
‫ח‬
‫ו‬
‫ק‬
‫מ‬
‫צ‬
‫ב‬
‫מ‬
‫ו‬
‫ע‬
‫ד‬
‫ף‬
‫מ‬
‫צ‬
‫ב‬
‫נ‬
‫ו‬
‫כ‬
‫ח‬
‫י‬
‫י‬
‫מ‬
‫י‬
‫ע‬
‫ב‬
‫ו‬
‫ד‬
‫ה‬
‫מ‬
‫ר‬
‫ח‬
‫ו‬
‫ק‬
‫ב‬
‫מ‬
‫מ‬
‫ו‬
‫צ‬
‫ע‬
‫ב‬
‫ק‬
‫ר‬
‫ב‬
‫ה‬
‫ע‬
‫ו‬
‫ב‬
‫ד‬
‫י‬
‫ם‬
‫מ‬
‫ר‬
‫ח‬
‫ו‬
‫ק‬
:
‫מ‬
‫צ‬
‫ב‬
‫ק‬
‫י‬
‫י‬
‫ם‬
3.2
‫י‬
‫מ‬
‫י‬
‫ם‬
‫מ‬
‫צ‬
‫ב‬
‫מ‬
‫ו‬
‫ע‬
‫ד‬
‫ף‬
2.8
‫י‬
‫מ‬
‫י‬
‫ם‬
20
נתוני שימוש באינטרנט בשנת 2022
נתוני שימוש באינטרנט בשנת 2022

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