Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

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Sameer Mathur

How do consumers process and evaluate prices

What are the requirements for effective segmentaton

In what ways can a company divide a market into segments

How should business markets be segmented

How should a company choose the most attractive target market

Consumer decision making - In what ways do consumer stray from deliberative, rational process

The process of buying decision - How do consumer make purchasing decision

Consumer psychology - What major psychological process influence consumer responses

Target customer -How do consumer characteristics influence buying behavior

What is the lifetime value of customers

What are the pros and cons of database marketing

What are customer value,satisfaction and loyalty

How does marketing affect customer value

How can company attract and retain right customers

How should business markets be segmented

What are the requirements for effective segmentation

In what ways can a company divide market into segments

How should a ccompany chose most attractive target market

How should business market be segmented

What are the requirements for effective segmentation