Created by Akhila Polishetty During an internship under, Prof Sameer Mathur IIM prof.

3. This internship has taught me a lot
How to learn and,
that we should never give up.

4. Presentation tips from Jesse
Desjardins, Garr Reynolds and
Nancy Duarte .
served as a benchmark and helped in
creating effective presentations.

5. Before

6. After

7. Five mistakes that should be avoided.

8. One- Too much info

9. Two- Not enough visual content

10. Three- Poor design quality

11. Four- Visual vomit

12. Five- Lack of preparation

14. Audience love stories-
make use of it.

15. Analysis of HBR article
Ditch the discounts.

16. When the economy is at stake!
Given the market environment, I need
to revamp my pricing strategy, But
what should I do?

17. What’s wrong with discounts?

19. Smart companies adapt the
prices!
Different customers have different
needs and therefore place different
values on a given product or service.

20. Geographic pricing

21. Price discounts and allowances

22. Promotional pricing

23. Coming to adaptive pricing it’s tough to
beat the airline and hotel industries

24. What should a company do?

25. It’s time to reprice for recovery
But how?

26. Introduce a lower priced version

27. Use promotions to avoid price
discounting

28. Adapt products to maintain
affordability- Decrease product size or
volume

29. Unbundle services and add extra fees.

30. Withdraw recession- pricing tactics

31. Introduce new premium products

32. Increase the price of regular products

33. Offer new ways to experience luxury

34. Examples
Hyundai let buyers who lost their
jobs return their vehicles. It thus
avoided further price cuts- and in
nine months fewer than 50 vehic-
les were returned

35. A mid week special in a restaurant

36. Indian railway- Indian railway offers
seasonal ticket for short distances as a method of
pricing

38. Psychological processes that influence
consumer responses to the marketing
program

39. 1. Motivation
2. Perception
a. Selective Attention
b. Selective Distortion
c. Selective Retention
d. Subliminal Perception
3. Learning
4. Memory
5. Made to stick

40. Purchasing Decisions
1. Key questions- what, why, when, where and
product decisions are made by customer.
2. Five stage model
a. Problem recognition
b. Information search
c. Evaluation of alternatives
d. Purchase decision
e. Postpurchase behavior

41. In what ways consumers stray
from a deliberative rational decision
process?

42. 1. Decision behavior
2. Decision making
3. Decision heuristics

43. Recap
1. Key points to good presentations
2. HBR- ditch the discounts review
3. Kotler concepts

44. Declaration
Created by
Akhila Polishetty, during an internship
under
Prof. Sameer Mathur, IIM
Lucknow.
www.IIMinternship.com

45. Thank you.