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Logos Tricks!

  1. 1. ayman.sarhan@gmail.com | advertiser-in-arabia.blogspot.com | © 2009
  2. 2. When “Google” celebrated its 25 years of TCP/IP it revealed its logo with hidden year “2008” There is another hidden message in Google’s TCP/IP logo. There are “SYN SYN ACK ACK” letters written with confetti. There are underneath “2 0 0″ letters. SYN and ACK are TCP/IP protocol instructions.
  3. 3. At first glance the logo may look like a simple picture of a young girl doing her yoga exercise but if you watch it carefully the body posture is creating the Australia Map.
  4. 4. The logo reflected a clever way of splitting the alphabets, N and W (north west) along with a location pointed to by the red triangle in the upper left corner. The redesign lost the charm of the original.
  5. 5. It is a streaking P (as in Philly) and a puck with wings, and there is a hidden hockey stick. Also their minor league team, the Phantoms, uses the Flyers logo, playfully mirrored to create a Phantom.
  6. 6. Designer:Josiah Jost Regular film reel turned to look like a scary ghost for a production house.
  7. 7. Designer: Jason Cho The designer gives the message in a subtle but evident manner by shaping piano keys like trees to resemble a keyboard/piano.
  8. 8. It is a logo for Architecture Center Of Budapest and looks more like a maze but if you follow the white space, the four lettered company name will become evident.
  9. 9. You will notice here how cleverly designer have integrated a bed with the letter “M” to come up with a logo for an organization of doctor’s dealing with sleep issues.
  10. 10. reversible New Man
  11. 11. Notice carefully…the VIA rail Canada logo makes two train tracks with the letters” V” and the “A”. The alphabet “I” is the division between the two. A simply brilliant logo.
  12. 12. Designer - Mike Erickson Zip - The “I” has been replaced with a zipper to connect the Z & P
  13. 13. Designer - Maumer As “Pakuay” is a packaging company, so the logo shows a broken down box in the shape of the letter “P”
  14. 14. The logo shows 3 concepts at the same time. A whale’s tail, letter “W” in green and the white space forming an “H” for Hartford.
  15. 15. Mike Erickson - Logomotive A creative use of a monogram - using the letters B and L to create a heart and also looks like 2 birds.
  16. 16. If you’ve ever visited one of the famous stores in Paris - Galeries Lafayette, you will notice that it’s logo represents Paris with its joined letters “t” to form Eiffel Tower. C’est magnificique!
  17. 17. Designer - Sean Farrell Logo Design: When you take off a piece of the “v” in the word “review” it forms a check mark (for review).
  18. 18. An arrow formed between the letters “E” and “X” conveying speed, direction and reliability of this amazing courier service.
  19. 19. The complexity of this logo is its beauty. It is a business and IT consulting company based in the UK and the logo is a combination of numeric and alphabets to explain the word “intricate”.
  20. 20. Two musical notes are bent in a way to make a heart and and headphns. The softness of this logo expresses quot;Love for Musicquot;
  21. 21. to symbolize a marriage with two mirrored “R” in the middle. No frills, no shadows, still so powerful and meaningful.
  22. 22. Figuratively communicating the meaning
  23. 23. Toblerone originated in Bern, Switzerland - A city whose name is rumored to mean, “City of bears”. When you look at it again you will find a bear in the logo.
  24. 24. Designer - Toni It is a company which designs compact tractors. The letters “E” and “H” make up the image of a tractor.
  25. 25. cleverly designed with a typeface where every letter is a variation of number 8. Nothing better have been thought.
  26. 26. Designer - Josiah Jost The designer of ED Logo – “Elettro Domestici -Home Appliances” in English, changed the concept of traditional logo designing through this logo. The designer has amazingly used the negative space to demonstrate the letter “E” and “D” making the logo look like an electric plug.
  27. 27. Josiah Jost - Siah Design The male and female socket form a perfect capital letter “E.”
  28. 28. It says that amazon.com has everything from a to z and it also represents the smile brought to the customer’s face.
  29. 29. The Big Ten collegiate conference has eleven schools but they didn’t want to change their name. However, they used their logo to hide the numerical “11” in the name.
  30. 30. Designer - Bojan Stefanovic Being an Online Food Delivery service, its logo shows a fork formed into an @ symbol! Such a easy logo to remember.
  31. 31. Sony brand laptops. It represents the transition between the analog (VA which form a wave) and the digital (IO which can be read as 1/0).
  32. 32. formed the hoodie with the T and M
  33. 33. It is a logo design for a high end day spa… the hands effectively convey relaxing massage integrated with the proximity of the “owl eyes” to clearly say “wisdom”.
  34. 34. at first glance, looks like a bunch of colored/transparent shapes on top of each other. But with some research, you realize that each shape is the shape of what London looked like once. The entire logo represents the evolution of the land of London through time.
  35. 35. Carrefour in french means “crossroads” and the logo shows two opposite arrows inside a diamond shaping the C letter with the negative space between them
  36. 36. It is both a lowercase G and half a smiley face
  37. 37. Hope you find it challenging, inspiring and useful…