19. Their ads are highly appealing to them specially Har Ghar / Color Kuch Kehta Hai, Khusiyon Ke Rang Asian Paints Ke Sang and Kyun Sharmaji Naya Ghar, Nayi Gadi – Badhiyan Hai (Ad Recall Side)
20. They feel their ad becomes many times talk of the town and whether they want to buy it or not it induces them to renovate their house.
21. Colors are part of their life since everybody feels like their house is their Identity and Image; they feel Asian Paints helps them in fulfilling their need.