9. To me, performance is a feature, and I simply like using
fast websites more than slow websites, so naturally I'm going to build a site that I would
want to use. But I think there's also a lesson to be learned here about the competitive
landscape of the public internet, where there are two kinds
of websites: the quick and the dead.
Performance is a Feature
http://blog.codinghorror.com/performance-is-a-feature/