Conglomerate

1. Luke Tandy Analysing Conglomerates
Conglomerate
Bauer Media: Kerrang!
Kerrang! is a UK-based magazine devoted to rock music published by
Bauer Media Group. The magazine was first published on the 6th
June
1981 as a one off to the supplements in the sounds magazine. The
name of the magazine ‘Kerrang!’ originated from the sound made
when playing a power chord on a distorted electric guitar. In the
2000’s Kerrang! Became the bestselling British Music newspaper.
Launched as a monthly magazine, Kerrang! Began to appear on a
fortnightly basis later, and in 1987 it went weekly. The magazine was
originally own by United Newspapers it was then sold to EMAP in
1911.
Kerrang! Eventually ventured into other areas of media:
 Kerrang! Awards
From 1983 Kerrang! Has held an annual awards ceremony to celebrate the most successful
bands in the interests of their readers. This is beneficial as the company will gain more
audiences and people feel that they are gaining something from the company.
 Kerrang! Radio
In 2000 EMAP launched Kerrang! As a digital radio station throughout the United Kingdom.
This was principally a 'jukebox' station, playing a back-to-back sequence of rock and
alternative music. On 10 June 2004, Kerrang! 105.2 were launched as a regional radio
Bauer Publishing Bauer MediaBauer Radio
TVChoice
Take a Break
That’s life!
Emap
Heat
Kiss FM UK
Q
Kerrang!
Bauer Place Bauer Passion
MOJO

2. Luke Tandy Analysing Conglomerates
station in Birmingham. Wherever the audiece is they can now listen to the radio, gaining
more loyal customers.
 Kerrang! Tv
In 2001 EMAP launched Kerrang! TV. As with the radio station, the television channel covers
the more mainstream side of the rock music as well as classic rock bands like Aerosmith and
AC/DC, and classic heavy metal bands such as Guns N' Roses and Metallica. Kerrang TV is
now a joint venture between Bauer Media Group and Channel 4.
 Kerrang! Tour
Kerrang! Hold a tour of rock music concerts around the United Kingdom, yearly. The tour
has featured bands such as Bullet for My Valentine, Good Charlotte, Sum 41, and Coheed.
This is a time where the audiences can go and support and watch bands which are featured
within the Kerrang! Companies.
 The Official Kerrang! Rock Chart
In March 2012, Kerrang announced a new rock chart for the UK which is based upon airplay
across Kerrang Radio, Kerrang TV and sales figures from the Official Charts Company. Charts
are announced on Saturday mornings and feature twenty tracks. The latest chart can be
viewed on Kerrang! every Saturday at midday.

3. Luke Tandy Analysing Conglomerates
Corporations
 A media corporation will work without the constraints of a conglomerate.
 They will have no direct links to other companies
 They will specialise in one particular area and might rely on other companies to assist them
with distribution.
Benefits
 They don’t have to give out a lot of money
 More creative freedom
 More risks can be taken
Disadvantages
 no money backing from a big company
 No safety net from big companies
 Have to use other companies to distribute
Vibe
Vibe is a music and entertainment magazine founded by producer Quincy
Jones. The publication predominantly features R&B and hip-hop music
artists, actors and other entertainers. Vibe shut down the business in in
summer 2009 this maybe because that this magazine is run by a
corporation and they don’t have the financial backing if they was to be run
by a conglomerate. Vibe was purchased by the private equity investment
fund InterMedia Partners and is now issued semi-monthly with double
covers, with a larger online presence. The magazine's target demographic
is predominantly young, urban followers of hip-hop culture. In 2014, the
magazine moved online-only.
The magazine doesn’t really have many synergy’s they only have their website.
Vibe TV
Spin
Buzznet
Idolator
Stereogum
Vibe

4. Luke Tandy Analysing Conglomerates
This is there online music channel which includes interviews artist profiles etc. this is an advantage
for their customers as they can feel more of a connection with their artists and can find out more
about artists and it will be beneficial for the company as they are pleasing their audience.