1. Promotional Cover Research
To produce a promotional cover I need to
research the codes and conventions of
promotional covers used by music artists to
advertise their singles or albums.
3. Codes and Conventions
Typography – the typography on this promotional cover has
simple colours and fonts. The largest text on the page is of the
main artists name (B.O.B) and then a smaller text below is of the
featuring artist (Bruno Mars); the different size is to show which
artist has had most input into the single.
The use of slang in the singles title ‘nothin’ attracts audiences that
are associated with the hip/hop genre; the slang links into their
lifestyle and language.
Also the text on the cover is to inform audiences when the single
is going to be released, what album it is from and where they can
download or buy the single. This promotes the single and widens
the target audience; audiences who prefer to download will go
online and audiences who prefer to buy in store can do so.
Imagery: the main image on the cover is of the artist, this
shows the person whose vocals feature as part of the single.
Moreover, this style of clothing appeals to audiences
associated with the hip/hop genre; the hooded top and shades.
Logos: at the top of the promo cover, the music producers and
distributors logos are also imprinted; showing which music
institutions have been working to produce and market this
single.
Colour: The colours used are
black and white. The black
represents mystery and
sophistication, whereas the white
represents purity and vibrancy.
The purpose of the two
contrasting colours is to catch the
eye of the audience.
4. Codes and Conventions
Continued…
Typography – the typography on this promotional cover has
bright and vibrant colours. The largest text on the page is of
the artists names and the song title. The typography used is
modern and funky, this would appeal to the target audience
who are audiences associated with dance music and a
funky lifestyle.
Moreover, there are not many other texts used on the
promotional cover, this is because the images and symbols
used cover up most of this space.
Imagery – the images used are of colourful characters and
symbols that all have an association with the genre of music
and the themes of the song. There is use of traditional
music symbols (the simple black music notes) and
modernised music symbols (they have a vibrant colour and
a bubble like appearance). The song contains a storyline of
someone remembering events and imagining certain things.
The pictures evidently show these themes, for instance the
pictures of the cartoon characters could link to a dream that
the person has in the song.
Colours – the colours used are yellow,
pink and blue. Pink is often associated
with love, this links into the themes of love
and passion that are also in the songs
lyrics. Yellow has always been considered
a cheerful colour and the colour blue is
associated with the colour of the sea and
symbolizes serenity and infinity; linking
into the stress free style of music (Dance
Music).
5. Use of Code and Conventions
Artists Name – to relate to the specific artist and the album
Album/Single Name – Name of Album/Single
Colour – colours used to show certain emotions and feelings
that are often associated with the music culture that is
presented
Imagery – Images used (usually of the artist) to show the
themes of the music and the genre; attracts the target
audience.
Release Date – To tell audiences when the single/album will
be released (creates anticipating sense for audiences)
6. Use of Code and Conventions
Artists Name – to relate to the specific artist and the album
Album/Single Name – Name of Album/Single
Colour – colours used to show certain emotions and feelings
that are often associated with the music culture that is
presented
Imagery – Images used (usually of the artist) to show the
themes of the music and the genre; attracts the target
audience.
Release Date – To tell audiences when the single/album will
be released (creates anticipating sense for audiences)
