Media

3. All my media texts are in some way conventional, adhering to existing conventions of
advertising, taking inspiration from real media products. I chose to use typical conventions of
sport advertising as I wanted my sports product - Max Relax, to appeal to its target audience
and allow them to understand its purpose.
One of these conventional advertising styles within
the mise-en-scene was my linear narrative. This
gave my adverts a beginning, (protagonist placed in
a situation) middle (solution using product) and an
end (improvement of protagonist‟s sport). This
distinctive narrative is common in advertising such
as the advert I analysed for VW polo. However, I do
not think I was being stereotypical with this as all
the sport advertisements I analysed did not follow
this structure within their mise-en-scene, connoting
I developed my niche genre to some extent.

4. My media product follows typical conventions of a traditional
advert, lasting around 30 seconds meaning my message has to
be put across quickly. These adverts have become increasingly
targeted to a niche audience, which is a convention I have San Serif fonts
used. This is denoted in my product as it is masculine,
connoting its aimed specifically at males through san serif
font, an iconic representation of boldness and power. This
representation is connoted further in the Powerade advert,
with the protagonist being a male, which is another
convention I used for my product.
Male protagonists
Another convention typical of traditional sports adverts, is
when the audience is introduced to the advert with close up
shot to establish the sport that is being played right from
the start which I recognised in my research of the Golf Pride
advertisement. I used this shot also to open my adverts as it
makes the text easier to comprehend and digest. I also
incorporated the variety of shots the Golf Pride advert uses
Golf Pride in a short space of time to show the action shot of the golf
ball being hit and the football being kicked. This creates
pace within the filming which I believed made the texts
engaging to watch, which is vital for a traditional 30 second
advert.

5. Furthermore, I adhered to conventional styles I have also used forms of sound within my
of sport within my mise-en-scene by the conventions of my media product. This is
location I used for my texts. These locations because within my diegetic sound, the
were very typical within sport, as I used a golf protagonists (golfer/footballer) do not talk
course for my golf texts, and a football pitch for throughout the adverts or sponsorship
my football texts. This denotes that my media sequences. This connotes that the audience
product is professional as I use the correct are reliant on the protagonist‟s performance
environment for each corresponding sport, to understand the product. This convention
which could connote a degree of continuity. of sound is a style which I noticed in the
However, whereas my golf texts were on a real Powerade advert with Wayne Rooney, who
golf course, my football texts were on a football doesn‟t talk either. The reason I used this
pitch, but not a stadium where real media texts convention was because I believe in a
are more likely to feature for this sport. This traditional advert of 30 seconds,
denotes that I didn‟t have the authority like real complication cannot arise and diegetic
media products do, connoting I have subjected sound from the protagonist may mean this
some conventions in my location within the would occur.
mise-en-scene.
Max Relax Real media
product

6. After researching advertisement to broaden my knowledge, I came across the
advert for chipshot.com that shaped part of my idea, of denoting that my
product Max Relax improves performance by including the bad performance
and the good performance after using my product. The chipshot advert shows
similarities to my campaign when the man in the advert demonstrates a bad
golf shot. However, I developed my advert further to improve my products
representation by denoting that Max Relax also improves performance by
including a shot of the athlete hitting a good golf shot/football kick, connoting
the product brings about success rather than failure which could be
represented to some in the chipshot.com advert.
Chipshot.com Max Relax improving golf shot

7. Another convention that I developed within my
campaign within the editing of the adverts for my
product was to maintain speed in the shots where the
football and golf ball was hit. During my research,
adverts I analysed altered the speed of shots. This is
denoted in the Powerade advert when Wayne Rooney
kicks the ball into the goal. The speed of the ball is
reduced, which I had the option to do on Adobe Powerade - slow
Premiere by changing the speed/duration of the clip. motion
However, I felt that after analysing this advert, the slow
motion effect made the shot in the Powerade advert
unrealistic and therefore connotes a degree of
postmodernism. I edited my clip differently though, by
maintaining the speed of this shot in my advert. Not
only did made it fast paced and engaging, but
increased the adverts verisimilitude, which would
build trust towards my niche audience. Max Relax –
maintain normal
speed

8. To some extent, I challenged the conventions of real media products within my sound. I did
this by using non diegetic sound in my campaign. Although the Powerade advert did have
non diegetic music, all the other adverts I analysed which were sport related didn‟t have it.
And relied on the sounds of the sport. I chose to challenge this and include non diegetic music
within my sound once the product had been used. I felt that this added excitement connoting
that the audience would be more engaged and want to watch or listen to the rest of the text.
Furthermore, another challenge towards traditional conventions of real media sports
products, was attempting to apply humour towards my main adverts. This is something
which is rare in traditional sport adverts as the purpose of the product has to be denoted to
the audience in a short time, which in some cases can be difficult for sport related activities.
However, I challenged this in my football advertisement by making my protagonist fall over
when demonstrating the bad shot, which I hoped an audience would find funny.
Protagonist
falling

9. I also challenged a convention of the mise-en-scene within my sponsorship sequences. This
because I didn‟t include the logo of sky sports at the end of the sponsorship, which is the
channel that my product is sponsoring, denoting an unconventional characteristic. The
reason I made this decision is because I felt it didn‟t promote Max Relax as well, by
including the logo of an existing organisation on my campaign. However, I am still not
entirely sure that this was the correct decision as an audience may not be able to easily
associate Sky Sports with my text. This could affect its popularity as Sky Sports is a well
known channel
Sky sports logo include in My Max Relax sponsorship
this Carlsberg sponsorship doesn‟t include the logo

11. To a large extent, the combination between my main adverts and ancillary texts such as my
sponsorship sequences and radio advert are very effective. Researching helped me to recognise the
importance of relationship between texts to help create a successful campaign.
This is known an SYNERGY – “ The interaction of two or more agents so that their combined effect
is greater than the sum of their individual effects”
My two main adverts denote large synergy through a
variety of aspects. These images denote that in both the
football and golf adverts, the product is held up
identically, at roughly the same point in each advert,
connoting that this shot would be recognisable to an
audience.
Furthermore, parody is another theme within
my two main adverts which makes them
interlink. This is because comedy is used
when the footballer and golfer miss the ball. I
used the same idea in both adverts because it
binds the adverts closer together with more
attention to detail, which I believe will make
the adverts memorable.

12. Furthermore, both adverts and sponsorship
sequences denote combination through the use of
bricolage, when bits of existing material is stuck
together in another piece of material. This is evident Main adverts
in the main adverts and sponsorships when the
two protagonists use the exact same pose to denote
their high status at the end of the texts which helps
to recognise that in the campaign synergy has
helped to create a relationship between texts.
Sponsorship sequences
Furthermore, effective combination between the main and ancillary texts is denoted further
through the non diegetic music. The music which I found from Garage Band was called Headspin
which I used in my main adverts, sponsorship sequences and radio advert. This connotes a form
of intertexual reference as the same music is used throughout my campaign, helping my niche
audience to become more familiar with the music and recognise it is related to Max Relax.
Not only does the non diegetic
sound denote synergy, but diegetic
Headspin sound does also, as in the main and
music from ancillary texts, the same voice over
Garage Band is used to say the name and slogan
for radio of the product, a traditional trait for
advert and a successful advertising campaign.
main adverts

13. A combination between my texts is denoted again within my radio
advert. Further synergy is evident by including the sound of the golf
ball being, a sound from garage band at the start and finish of the
advert. This connotes synergy has occurred because the sound
reinforces the sport genre that is the focus in my adverts and
sponsorship sequences, which builds a relationship between all my
texts further. Therefore my niche audience of males who play sport can
recognise my radio advert as part of the Max Relax campaign.
However, the effectiveness of my main and
ancillary texts combination could have been
stronger, but sometimes I missed
opportunities to do this. An example of this
is when I used a close up shot in my main
adverts to show my products logo.
However, in my sponsorship sequences, I
didn‟t include a shot of my logo, which
may result in my audience not recognising My sponsorship
the product and its combination relation sequence does not
with the main adverts. include my logo like
my adverts.

15. The begin with, I posted the links of my Max Relax texts onto social networking sites such as
Facebook and Twitter to gain audience feedback. I soon realised that this was pointless. This
is because my friends gave me feedback which wasn‟t of much relevance and not critical
enough towards my texts.
I therefore decided to use Google Docs which gave a link of my texts and then a
Questionnaire to answer for my feedback. This had closed questions which I could analyse
closely, and closed questions so I could understand opinions and reason for my audiences
decisions. Using Google Docs was a more sophisticated approach for my audience feedback
as it was directed towards anyone and not just friends. This is connoted in my results which
were more useful. The questions to my questionnaire were based around things I wanted
my texts to achieve such as “Did you understand the purpose of the products, based on the
adverts?” This is because I had an idea of how successful my campaign was and possible
things I could of improved.
Questionnaire Questionnaire responses

16. This was the first question in my questionnaire, as I felt it was an important one. This is because
in order for my texts to be successful and maintain my audiences attention throughout, the texts
had to engage them fully. The feedback back was extremely positive, with 9 of my 12 replies
(75%) denoting my media texts were engaging, with only 3 people (25%) disagreeing. The
connotation of these results mean that the majority of people were engaged, meaning my target
audience was more likely to be captured as they would watch the texts from beginning to end
without being distracted. Moreover, this may also connote that the audience gained a better
understanding of the products purpose as they were likely to have watched the whole of the
texts.

17. Part b of question 1, was only if the answer to the part a was no. I included this question to see why
some people felt my texts were not engaging, so I knew where I went wrong and what things I
could have done to improve. It also could clarify doubts I had about certain aspects of my product
originally which I decided not to change, and help me to be more decisive in the future.
“I don‟t like sport” and “I don‟t follow interest in sport” – These were 2 of the 3 responses who
answered no to question 1. The reason for the answer is the same, that these people do not like
sport. I can understand this, because if they do not like the topic, then the texts are not likely to
engage them. I did take this into consideration before I constructed my texts as I knew my target
market was a niche audience and therefore wasn‟t targeted at people who are not interested in
sport. However, these comments are still useful because it denotes that my assumption was true,
connoting that it is crucial that my texts are as good as possible for my niche audience to take an
interest in, otherwise my market would decrease massively.
“It was boring” – This was the last of the responses for question 1b, which I believe is an anomaly.
This is because out of all my responses for question 1, this was the only response who though it was
boring. Also, its directionless as its very general and doesn‟t give me an insight into why they found
my media text boring so I know what I could do to better this.

18. Although all the questions in the questionnaire were key in order for me to understand
how effective my campaign was, I feel this is the most critical. This is because advertising
only works if the audience can digest and interpret the text to understand what it is the
product being advertised is showing. If this is not achieved, the product will not sell.
Therefore, I was extremely satisfied with my results for this question, with 9 people (75%)
understanding the purpose of the product, which connotes that my advertising of Max
Relax was successful because it was understand by a large majority. 3 people however
(25%) did not understand the products purpose. This is a disappointment as I felt one of
the strongest aspects of my advert was its purpose. Although, this will help me learn that
each individual has there own interpretation of a text, implied by the uses and
gratifications theory. This theory states that audiences now challenge media products and
prefer choice to what they consume, connoting their view of my adverts were critical.

19. “Instantly, you could tell the product was to enhance sporting performance by introducing the
opening shot with a golf club and ball/football” - This response denotes that it was relevant to
make sure my opening shot introduced the sporting genre. I am glad about this because
originally it wasn‟t something I planned, until I spoke with me teacher who believed this is a
common convention which would capture my sports audience immediately.
“There was a clear narrative, from bad performance to good performance after product use” -
This comment connotes that the linear narrative of my adverts which I adhered to benefited the
product understanding. I think this is because to audience could clearly recognise that after Max
Relax was used, the performance improved drastically, which advertised the product as the key
factor in this change.
“I don‟t understand what the product did to improve the performance” - This is a negative
understanding of my adverts, with the person feeling the reason for the improvement is not
clear. This could connote that I did not include sufficient information into my advert. This is
because the audience may not realise for example that the spray improves muscle pain as
muscles are not referred to in the texts, which means they could be unaware the spray relieves an
injured muscle to improve a players performance. From this, I have learnt that I need to cover all
angles of understanding as an audience may analyse the advert deeper, an find missing pieces of
product information.

20. This question was very relevant in my audience
feedback, as it would help me grasp if I the
conventions I used in my adverts were good enough
to class my texts as traditional adverts, which was
my aim. These are the shortest adverts, normally 30-
60 seconds in length, so an accurate message needs to
be created quickly. Traditional adverts are becoming
increasingly targeted at niche audiences and provide
entertainment for the viewer to increase a products
sales.
My results for the questions show I have clearly applied useful conventions to my adverts in
order to make them traditional. This is because 10 people (80%) of my audience feedback believe
my adverts are traditional, and 2 people (20%) believing they are product placement. I believe
my results are positive because my adverts lasted just over 30 seconds, a common convention of
my advertising type. Also, because my audience was niche for my sport genre, I also
incorporated entertainment, by using a sense of parody when the footballer falls over when
attempting to kick the ball, connoting a degree of postmodernism. Having positive results for
this question in particular denotes my feedback is useful, because my audience clearly are
knowledgeable of the subject as a large majority could identify the type of adverts my campaign
were demonstrating. The reason two people believed it was a product placement advert, could
be due to the fact that I placed my product in the middle of the advert rather than at the end
where traditional adverts may usually show its product.

21. One challenge I faced within my production was deciding whether or not to include any
non diegetic sound. Originally I wasn‟t going to do this, as I believed it wouldn‟t fit with
the adverts and override the impact sounds of the football being kicked and golf ball being
hit. However, after completing my production, I felt something was missing and my texts
were bland, so I decided to include music I found from Garage Band. Although, in doing
this, I still wasn‟t 100% sure it was the right decision, so I needed feedback from my
audience.
The results for this question I felt were a little bit mixed. This is because although the majority
felt the music worked (67%) , 33% didn‟t think this, which is rather high considering that‟s 4
people out of the twelve which completed my questionnaire. This could connote that maybe not
including non diegetic sound may of made my texts work better , which was my original idea.

22. To continue, as this was an aspect I was unsure of in my texts, I wanted to understand why using
non-diegetic music didn‟t work well with my adverts and sponsorship sequences.
“It came in half way through which made the change of sound very sudden and unnatural” and “It
wasn‟t very natural” – These two comments about the non-diegetic music are very similar,
connoting that it didn‟t flow with the adverts very well. This is explained further in the first
comment saying that the music appeared half way through, which could be the reason why it
sounded unnatural as was unexpected. This means that maybe I should have been more subtle
when using it so it was natural. I could of done this by using an audio fade at the beginning of the
music for longer than I did.
Taking these comments into consideration, another option I could have used was to use the
diegetic music from the start to finish of my main adverts. This is because the audience would hear
it the whole time and therefore wouldn‟t sound odd. Also I believe doing this would improve the
continuity of my campaign as a whole, because in my sponsorship sequence the non diegetic
sound featured from start to start. Therefore doing the same in my main texts would strengthen
the combination of my texts even more so.

23. Again, I‟m analysing my feedback for this question to find out whether my logo and slogan were
memorable. This is important because for my brand (Max Relax) to be successful, it must have a
unique selling point to make it recognisable for a mass audience. This is achieved by having an
effective logo and slogan. An example of this is Nike, a brand recognised for their famous swoosh
tick, and simple slogan, “just do it” which allows this brand to not even include the name of the
brand anymore with its logo, due to its huge success. Therefore this question will help me identify
if my logo and slogan will allow my audience to remember my brand better.
The feedback overall is fairly positive for my logo and
slogan, with 8 people out of the 12 believing they were
memorable. This indicates that my product could be
recognised through these two features, which connotes
a successful brand as most brands are known through
their logo design and catchiness of the slogan. This also
denotes that if I didn‟t include a slogan with my texts it
wouldn‟t of been as successful with my audience
connoting I made the right decision.
However, 4 people didn‟t think the logo and slogan were memorable which is a fair amount of
people which has disappointed me. I asked people who said no to this question to leave
comments though, so I can find out why these aspects were not a success.

24. Looking back at my feedback as to why my slogan and logo wasn‟t memorable, each time it was the
same problem, which was time in which my logo appeared in my adverts.
“It appeared in the middle which wasn‟t easy to remember as it wasn‟t the last thing on screen” and
“The logo didn‟t appear at the end” – This is the general pattern of all my comments for this
question. The problem with my logo was that I used a close up shot of it on the spray in the middle
of my advert. As I did this, I felt that I didn‟t need to show it again at the end, which maybe was the
wrong decision because it then made it harder to remember for the viewers because in an advert, the
audience generally remember the last thing. However, this still connotes that my slogan was good,
as I used it at the end to make it easy to remember. Also, although some of my audience think the
logo would be better at the end of the adverts, I still think the shot of the logo in the middle of the
texts was good and I wouldn‟t remove that if I did the advert again, as this shot makes it clear the
reason for the change in performance is due to the product which is an important message.
“The logo…wasn‟t used at all in the sponsorship sequences” – This comment I feel is the most
significant. This is because it illustrates a problem I was faced with in my construction of my texts. I
didn‟t include my logo at all in my sponsorship sequences. This is clearly a negative because there is
no clear way of recognising my product. The reason for this was because I couldn‟t find an
opportunity for it which was similar to my main adverts as the sponsorship sequences are different. I
didn‟t want to use it at the end because this shot was the same as the closing one in my main adverts,
so using the logo hear and not in the main texts would of decreased continuity in my work. Now, I
think the decision I should of made was to include it in a separate shot with a black background with
the logo of the programme it was sponsoring.

25. This is the final question of my questionnaire which I felt was relevant as it summed up my
campaigns success as a whole by including feedback of my final ancillary text - my radio advert.
For this question, my feedback was rated out of 5, 1 being not a success and 5 being very
successful.
My results from my audience feedback was mostly positive. No one answered the question with
1, denoting my radio advert was not a failure. 4 people answered with a 4, and 2 answered with a
5. This is half my audience who think my radio advert was successful, which is really good and it
indicates my radio advert has come together well with my other texts to form an effective
campaign for my product.
However, 2 answered with 2 and 4 answered with 3. Although 3 is satisfactory, it doesn‟t connote
that they thought it was particularly good, however that is not too much of a worry. Although, 2
people did not think it was a success. One person commented saying “It was too short and sound
was not loud enough”. My radio advert was only 17 seconds long, which in hindsight is too short.
Originally I thought it was the right length because I didn‟t want to overcomplicate the audiences
understanding and I believed having too much dialogue would do this, because the purpose of
my product is simple and elaboration wasn‟t needed. However, looking back at my research on
radio adverts denotes I got this wrong. This is because a common conventional of radio adverts is
that they are roughly 30 seconds in length, connoting I was maybe too brief. Also, for some reason
the sound did not sound loud once I uploaded my radio advert to my blog. It was noticeable
when my diegetic sound of my narrator was overpowered by the non diegetic music. This made
the radio advert less smooth as there was a clear difference in the sounds.

26. However, I did receive some really positive feedback about my radio advert.
“It showed continuity with other texts” – Firstly, a point about this piece of feedback which
pleased me was the media term „continuity‟ which denotes that my audience have clear knowledge
of the subject, connoting my feedback is extremely valuable. The comment itself indicates to me
that I have tied my radio advert in well with my main adverts and sponsorship sequences. This is
because the comment shows this person has recognised the link between them with my radio
advert. I think this is due to a variety of things. One of these being the sound effect of the golf ball
being hit at the beginning and end of my radio advert, which incorporates the sport genre within
my radio advert to build continuity with other texts. Also, I used the same narrator in my main
adverts and sponsorship as I did in my radio advert, making the tone of voice recognisable to my
audience. As well as this, the non diegetic music was also the same. I think then these aspects have
proved that my texts have a strong combination and one of the most successful things about my
overall project.
To conclude, I feel my audience feedback has helped my greatly. Although it wasn‟t all solely
positive, the majority of it was, connoting my work was fairly successful and appealed to an
audience well. Also, having some negative feedback I believe is better than having all positive.
This is because it means I can grasp things I could of done better, meaning it has been more of a
learning curve, and has helped to better my knowledge. On the other hand, if my feedback was all
positive, I wouldn‟t of had anything to learn and my knowledge would of stayed at the same
level.

28. In order to film the footage for my texts, I used a HD camera, which I learnt how to use last
year in AS, which gave my confidence from the start of this years project. This camera gave
me high quality footage so my main and ancillary texts appeared professional. I filming
locations were at a golf club and football club, both of which I am a member of so gaining
permission to film here was easy so I could get started quickly. The only flaws with the
equipment was the weather problems which on some days were windier than others,
creating continuity errors in my sound.
The main media technology I used in the construction of my production was Adobe
Premiere Pro. This programme allowed me to upload footage and organise it in sequences. Adobe Premiere –
The editing of clips I found fairly easy as I also learnt this at AS level, although it still took up Sequence and Dip to
a large amount of my time as I needed my adverts to be edited smoothly to make them look black tool
as good as possible. Tools I found useful in Adobe Premiere Pro were the dip to black and
dissolve tools as it pieced clips together nicely and made the end of my texts look pleasing to
watch. Also, this programme allowed me to fix the sound problems due to the wind in my
filming, as I could take sounds from my other clips to cover the sound of wind where is
created a continuity error.
Garage Band is what allowed me to construct my radio advert. It offered a variety of
sound effects I could drag onto my podcast. It also recorded, which meant I used Garage Garage Band
Band to record my narrator in my texts. The only sound that wasn‟t from here, was the
sound for my the car alarm which I got from www.freesfx.com, connoting Garage Band
helped me produce the majority of my radio advert. Not only for this, Garage Band also
allowed me to convert sounds from there to iTunes, into Adobe Premiere, which is how I got
my non-diegetic music for my other texts.
Adobe Photoshop was a programme I used vaguely to produce my logo for my
product. I drew a template which I scanned into Photoshop. Then I had access to many tools
such as text, colour and lassos to help me accurately create my final logo design.
Lastly, from Adobe Premiere, I exported my footage onto iMovie whichwas a Adobe Photoshop –
programme which allowed me to embed my final adverts onto Blogger via You Tube. Lasso tool

29. I used a variety of new media technology to research and therefore learn more
about advertising to build up an idea of what I want to achieve. YouTube was
one of these, which allowed me to research, watch and analyse videos of all
types of adverts to build my knowledge on the subject. Then I could use it to
watch sport adverts specific to my idea. YouTube also leaves comments from
Audience Feedback
adverts which I noticed under the videos which I read to get audience
feedback so I understood what an audience expects from sports advertisement.
Blogger was another media technology which helped me to researching
advertising effectively. This is because after watching the adverts on YouTube,
I could analyse them by blogging which helped me to build up a more
thorough knowledge the subject.
Social networking sites such as Twitter and Facebook also helped with a small
part of my research. This is because initially, when I first began my project, I
had a limited knowledge on advertising, so I used these sites to see if my I blogged on Blogger
friends could provide me with useful information I could take on board. after watching adverts
on YouTube

30. After thorough research, I could begin to understand who my target
audience were and therefore plan my initial ideas. These ideas started by
creating mind maps about advertising and things which I have found in my
research to be successful and that could be incorporated into my idea. With
these mind maps, I paid close attention to sport as this was the topic I Mind mapping
decided to focus on early into my research. initial ideas
After building up a variety of ideas with my mind maps, these ideas
influence me in the designing of my logo. Originally my design was
of muscular structures in the body as my product was to relieve
sporting muscular pains, connoting I was binding all parts of my
project together. Ever so slightly, my logo idea developed and
Body parts Mind map for progressed through more mind maps until I had my final design.
design logo
The final stage of my planning consisted of designing my
storyboards for my adverts. I drew them up on A3 paper Progression of
which meant planning how I wanted my adverts to look my logo
visually. Here I could figure out what shot distances, angles
and shot locations I needed and in what order they would
appear. Once this was done, I took photos of each shot and
imported them to Adobe Premiere to create my anamatic for
my adverts. I found that storyboarding and producing
anamatics gave me a good starting point before heading into
the construction stage and allowed me to dwell on my chosen
shots and improve them before my first filming session.
Storyboard and example of over
the shoulder shot idea

31. In the evaluation stages I used Google Docs to create a questionnaire which
were specific to my texts and that my audience could answer, feeding back
to me what they thought of my adverts, sponsorship sequences and radio
advert. I posted the link for the questionnaire onto my blog and then posted
the link for that specific post (Saturday 7th April) onto social networking
sites such as Facebook and Twitter, instead of collecting my feedback on
Facebook and Twitter themselves. This is because I felt doing this would
mean I‟d receive unhelpful comments from friends which would not help to
evaluate the success of my final texts. Whereas having my feedback sent to
me via Google Docs and putting the link onto my blog meant that feedback Audience Feedback
was anonymous and therefore was most probably more reliable.
Another media technology used in my evaluation stage of my
project was Slide Share. I used this to upload my complete
evaluation to my blog. I used this previously on my blog when
blogging about my progress so far so was confident on using it
again.
To conclude, I would expect to find my adverts and sponsorship sequences on sports channels
such as Sky Sports, where the audience would my interested in sport and therefore likely players
too, connoting that Max Relax would appeal to them if they had a muscle injury. I would expect
my radio advert to feature on radio stations such as Five Live, in between breaks when events
such as football matches are being commentated on, as again the conventions of my radio avdert
suit the sport genre and consumers of sport.