1. My Evaluation
By Edward Thompson

2. Does the use of conventions indicate what
other trailers have influenced my trailer ?
Trailers that have influences my trailer are :
Hangover
I used many techniques within my trailer for example, I used
the idea of the narrative of the wake up after a night out
and seeing the persons reaction. Within the trailer of
hangover the first thing we see is the characters waking up Project x P.OV SHOT
after a hang over and realising there in serious situation or
funny situations, using close ups and Stedi cams
Project x
I used to use of P.O.V shots at the beginning of the trailer
which is the same as the beginning in projects x trailer. They
use the P.O.V shot and the main character purposely talks
into the camera, in my trailer I am giving the main Bad influences POV
character an interview. This is all to make the film look real SHOT
and that brings more of a comedy feel.

3. How does your media represent particular social
groups?
The social group that I have represented in my trailer, poster
and magazine front cover are teenagers and younger adults
The stereotypical style of aiming to teenagers and youngers
adults that I have done through my media is through the use of
alcohol. Alcohol is the main object and story line within my film
and obviously will attract the youth. Because I made my main Project x
character a bit of a party animal through drinking and going
out, this is the main striving motivation for young adults.
My main character is also a young adult and within his
university years, which will aim at all young adults that are in
the same situation.
I was inspired with this by films like Project x which was a huge
inspiration on myself doing the project. In the style that young
adults are just known as party animals and drink all the time.
This is a stereotypical view on young adults and I have used
that within my media products. This would not have been as Bad influences
effective if I had used an older or younger person and perhaps
a women.
http://edwarda2media.blogspot.co.uk/

4. Who would be the audience for your trailer ?
• My target audience: Males and females between the ages of 15-25. It would be
unsuitable for people younger than the age of 15.
I researched into other films with similar genres of mine to get a good overall picture
of what certificate I should tag on it. For this is used a site called imdb.com.
http://www.imdb.com/
IMDB allowed to access all films and see whether there films are similar to mine. With
the use of films such as The hangover and Shaun of the dead I decided to certificate
my film a 15.
http://www.bbfc.co.uk/classification/guidelines/15-2
The BBFC site is also a site I used to see what
common trends were in films with different
certificates.
It helped be view all types of films and grudge
whether my film should have the same certificate or
not.

5. How did I attracted/address my audience ?
• Because the audience I aimed for was 15-25 I had to attract them in ways I
thought would be suitable for that age.
With the use of I have also used the
camera POV shots advantage of drinking
and also an ‘over the games such as ‘beer pong’
shoulder’ of alcohol shown here, AGAIN to try
and connect to the viewer
and teenagers using
on what they would want
the alcohol is a big to see at a party and what
attraction for they would enjoy more.
younger adults.
Its not so much the shot
type that I have used to
This is where I have used attract my audience but
a close up shot of the what Is in the shot.
character to again Because I have made a
attract the people of my mostly POV trailer all
target audience. This shots will be filmed this
also can represent a way. In this shot I try and
party mood or attract and pin point the
atmosphere to get the relations my target
audience thrilled and audience have and with
excited. what they expect to
happen at an end of a
night.

6. How did I attracted/address my audience ?
Music
Within my trailer I used dance music to attract my audience. Through the
music It creates a party atmosphere for my audience.
I didn’t initially have the music on my trailer but with the use of comments
from my class mates and my target audience I decided to add the music In on
my final trailer.
This is a link my blog – David Guetta FT kid cudi-
memories.
http://www.youtube.com/watch?v=QFBgIc
7Ny1E&context=C4b92d37ADvjVQa1PpcFN
b1NflwB4tSveliHd3OQX8fOnVKSl4_LQ=

7. How did I attracted/address my audience ?
The reason why I chose this photo is
because it symbolises youth culture and
freedom. The thing teenagers want to do
most is go out and have a drink with
friends. This poster reflects that in the
way the character is peering through the
glass in a ‘I want that’ type look on his
face. The fact that I have put his face and
background in grey but only the beer in
and writing in colour only retorts the fact
that the only thing students associate
with their students lives is alcohol. Hence
the peering through the glass.
The reason of the writing is to reflect the
actual connotations of the beer. I have
put the word ‘bad’ in white and the word
‘ influences’ in a strange kind of orange
colour because the white symbolised the
head of the beer and the orange colour
the beer itself. Its as if the beer is in
control of the person and that the
bottom of the beer is part of the persons
face.

8. Final product
First mock up

9. I have done the
masthead like this to
try and create a sort The writing I have made
of drunken style quite colourful with the
writing, because the words extra and plus in
audience is aimed at a green. I have also
young adults and mentioned up coming
teenagers, I think movies and directors
this is aimed at again aiming at the
them. youth with new films.
Using pugs
and puffs with
‘Matthew Using the main
Dinsmore’ image to
exclusive. Get communicate with
the audience the audience
in touch with through beer,
the character. trendy clothes and
a sort of drunken
feel to the main
The title of the film image.
‘Bad influences in big
letter at the bottom of
the page so the
readers eye is drawn to Using pugs and puffs
it. Also with it being in to get the readers
a bright colour attention
symbolised the youth
and rebellious style

10. Mock up Final product

11. How effective is the combination of your main product
and ancillary texts?
• I used a sense of branding with my trailer and ancillaries . In all 3 there is the main
character dominating this creates a sort of branding that people associate with this
person.
As you can see in all three media products the trailer, poster, magazine you see the
dominant character of the main and mainly associated with drinking or partying. With
the trailer you can see the character is staring into the character in a way that he’s
trying to communicate with the audience as if when you speaks he is speaking directly
to them. This is also said in the ancillary products. In the poster the character is
looking into the glass in a kind of determined face, like he wants what he is looking at.
The magazine front cover it is though he is already at the party. This acts like a time
line on a night out like so… Poster
The trailer- talking about the night
Poster – just before the night Magazine
Magazine – the night

12. What have you learned from your audience feedback ?
I learned a lot from my audience
feedback, at the beginning of this media
task I made a questionnaire and gave it
to people to fill out. The questions where
on what they would like to see on a
comedy film, how old they are, what
genre they would prefer to see and why
and also to list there 5 top comedy films.
Now I did the final question because I
wanted to know what type of comedy
films my audiences liked because there
are many styles and ways to film it. I got
a general round up of the types of films
my audience likes to watch and decided
to go from there.
Once I gathered my information I
constructed my media products
and changed them if the audience
preferred something else.

13. What have you learned from your audience feedback ?
I also used YouTube, this helped me to put my trailer rival and see how many
views it would receive and to see if any comments came where posted the
video that could help me.
http://www.youtube.com/watch?v=QFBgIc7Ny
1E Link to my trailer on you tube.
I also received feedback from my class and many comments on how I could improve
and make the trailer more comical. Some comments told me to add extracts into my
trailer for example the music I used. The comment was ‘perhaps you should add music
to make the party atmosphere’
I also used many other suggestions and this graph shows how the
rated/ranked my trailer at that time.

14. How did you use new media technologies in the construction
evaluation and planning stages?
I used my blog to present all my research and planning, this helped to show and
set out how I researched, all the sites I've used and how I used them. This was
essential for my work.
The internet was a massive part in my research and planning because It allowed
to access onto sites I needed to use, such as YouTube. This allowed me to view
and analysis trailers of films and their for help with the construction on my
trailer . I used the site imdb to research into all my familiar films and trailer as
well.
I used a digital camera for the construction of my trailer, I was also provided
with a tripod which helped me with some shots even though most were POV.
The tripod allowed me to steady shots if it is hard to view them.
For the main construction of my media product I used a software called
Paint.net. This software allowed me to move/crop/colour pretty much do all
types of essential ways to develop my images. I was able to crop around my
pictures and add text around it. Paint.net was vital to the construction of my
poster and magazine.
In the editing of my trailer and the videos I used a software called Adobe
Premiere, this software allowed me to edit my clips by cutting/lengthening
/slowing down any clips that I desired.
I also used YouTube to upload my trailer onto the internet.
http://www.youtube.com/watch?v=QFBgIc7Ny1E

15. Evaluation
For the evaluation I used the website SLIDESHARE, this helped me post my
evaluation onto my blog and making the viewing of it much easier.
http://www.slideshare.net/upload
To make my evaluation I used the software Microsoft powerpoint. This helped
me create my evaluation and edit it. I can easily add and share images which
made the creation of the evaluation very quick and easy.