The essentials of crowdfunding specifically for Indiegogo. However the same principles can be used on other crowdfunding websites or platforms. Many of the things in this presentation may seem straight forward but the truth is only few people execute them correctly if at all.

1. Indiegogo Essentials
By Alwi Suleiman

2. Mutual Motivation
Why Crowdfunding
Funds
Early awareness
Build future audience &
engagement culture
Get feedback
Why People Contribute
Passion
Participation pride (community
factor)
Perks

3. Successful Campaign Components
Good Campaign
Engaging pitch
Attainable goal
Unique perks
Proactive communication
Strong offline preparation
Gogo Factor
Featured spot in the
newsletter and blog
Better placement on site
Visibility in search rankings
Inclusion in press outreach

4. Perks need to be ready
Prototype needs to be ready
Agreement in principle with manufacturer
FAA approval if possible
Patents and other registration issues in place
Website must be launched
Social media platforms must be active
Offline efforts 4-6 weeks before launch
Product pictures showing diversity
Prerequisite to Launch

5. Public Validation
Inner circle must be
responsible for 25-30% of
our goal in the first few
weeks.

6. Early Momentum
Create early momentum
through:
Pre-launch social media
buzz
Offline campaigns

7. Keep the Momentum
Fundraising slows down in
the middle of the campaign.
Solution:
New Perks
Interesting updates
Continual engagement

8. Reward Referrals
Running a referral contest
helps motivate spreading
word of mouth.

9. Finish Line Urgency
Creating a sense of urgency
close to the end will
maximize donation rate.

10. Money Doesn’t Roll In
A successful campaign is
hard work.