1. What Is Web Analytics?
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What is Web Analytics?
Web analytics provides you insight as a result of your marketing campaign.
Why Should You Use It?
Internet marketing is one of the most measurable forms of marketing available. Web analytics gives you very deep
insight as to what is happening to your marketing program. Measuring how many unique visitors have visited your
site since you started your sem program, take a look at referring sites, are you increasing in engines, if people are
abondoning your site you want to see it
Free tools for web analytics
­Google Analytics
Understand reports
­Visits
­Bounce Rate
­Page Views
­Average number of pages views
­Average time people stayed on site
■ Compare bounce rates & page views
■ Compare to get an overall idea of site
■ Notice page views, bounce rates, increase
■ Notice metrics that come down, average times on sites, visits
■ Take a look at traffic view
■ Default or ambient traffic
■ Search engine campaigns
■ Banner ads, advertising
■ Notice search engines, keywords
■ Notice what is working and what isnt working
■ Notice keywords report, which keywords qualify low bounce rate traffic
■ Keywords with high bounce rates shows where you failed
■ Identify paid keywords with high bounce rates
■ Notice landing pages report
■ Engage in bounce rate column
■ Bounce rates should be low
■ Fix any high bounce rate to raise customer conversion to your goals
■ Notice the keywords, so you can stop spending money
■ Make note of a problem for keywords
■ Identify relevant landing pages, calls to action

2. Google Analytics Reports for eCommerce
Conversion rates, average order value
Segment data to identify best campaigns, keywords, valuations
Transaction details report, Visits to purchase
Google Analytics for Non eCommerce
Define conversion goals
Specify values for goals, goal value in roi
Set value for your product page goal
Define goals on the analytics setting page
Set to put your analytics data to work
Measuring ROI is the most effective way to determine if marketing campaigns are successful for your website.
Campaigns, specific measure is ROAS = Return on advertising spend. In ratio, greater than 1 we are making
money. Less than 1, we are losing money.