This document provides an overview quiz to assess understanding of social media and its role in online advertising and marketing. It asks questions about whether a business should have a social media presence, if its brand advocates can interact, and if its content builds relationships. It stresses that social media is about responsiveness and interaction, not just broadcasting, and emphasizes the importance of proactively managing a social media presence across platforms like Facebook and Twitter.

1. This quiz provides an overview of how well you may be familiar with social media. This will provide a great source of
information used to assist the furthering of social media development and assessment of initial development of an
online advertising, marketing communications, strategic social media business model.
1. Should our business be on Facebook, LinkedIn, Twitter and other social media sites?
2. We understand social media is not a one to many platform but a responsive platform
3. Are you being social?
4. Can your brand advocates easily interact with each other?
5. Does your content positively affect your relationship building?
If you were able to answer yes to the above, then you definitely understand social media is more than Facebook and
Twitter! Consider the usability value of the media: can you achieve what you want in the content and with the media
chosen?
Whether you choose to hire a Social Media Manager, Agency (Ongoing) or assign someone in­house to monitor and
moderate your social media presence, like your Facebook and Twitter page, being proactive in managing your social
network presence is essential!