56. Their mission for a seamless
transportation system and their
fearless behavior against the
incumbent industry show Uber is
driven by a sense of justice
against corrupt systems that
maintain inefficiency.
60. They're not about being
cheap or convenient, but
about providing basic
homeware with funny
names and happy colors,
available in huge stores
very easy to navigate into.
61. And the fun tone of their
ads is not just meant to
create empathy for the
brand. It's about conveying
the experience of a happy
home, fun relationships, an
enjoyable daily life.