1. HTML5 Rich Media Mobile Ads Solutions
Lucas Wang Ph.D.
Co-Founder
2. Opportunities In Mobile Era
$1.2B
2.3B
65%
$0.7B
2010 2011
US Mobile Ad Market
$0.4B
0.3B
100%
$0.2B
2010 2011
2011 2015
China Mobile Ad Market HTML5-Enabled Mobile Devices
Data source:eMarketer, comScore, ABI Research, DisplaySearch
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3. State-of-the-Art Mobile Ads
Majority of mobile ads are texts and images
Less engagement => poor conversion rate
Less attractive for premium advertisers (e.g., BMW)
Lack of efficient solutions for rich media ads
Lack of interaction
Lack of animated content
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7. Product & Service
Cloud-based IDE
to create professional HTML5 animations
Ad template
to create rich media ads in minutes
ORMMA-compatible SDK
optimized for mobile apps
Mobile web deployment
idea for mobile web (e.g., on iPad)
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10. Business Model
Customers
Mobile ad networks
Mobile media
Mobile apps developers
Revenue via commission fee
CPM-based revenue sharing
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11. Competitors
HTML5 Animation Tool
Adobe Edge, Adobe Flash
Sencha Animator (backed by Sequoia Capital)
New Rich Media Platform
Sprout(Acquired by InMobi)
4mads
Flite (backed by Sequoia Capital, etc.)
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12. Competitive Analysis
Strength Weakness
•Cloud based, no installation/download •Lack of key sales/marketing executive
•Rich feature set, core IP, high entry-barrier •Lack of resource (as a startup)
•Low cost; pay only what you really need
Opportunities Threat
•Huge market capacity for mobile ads •HTML5 is hot: more competitors expected
•Urgent demands for rich media mobile ads •HTML5 performance needs improvement
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13. The Team
Dr. Lucas Wang, Co-founder, CEO
Ph.D. at Columbia Univ. in video coding and multimedia processing
Previous employers include Microsoft, Motorola and Dolby
Co-founder of Cleeki and AniWeather (Flash app with 8M downloads)
Dr. Mac Wang, Co-founder, COO
Ph.D. Beihang University
Co-founder of instrument.cn (20M RMB Yuan revenue)
12+ years of experience in operation and management
Kevin Yang, CTO
MS at Georgia Institute of Technology
ex-Googler and founding member of Google StreetView project
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