3. INTRODUCTION… "Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfill stakeholder expectations". Strategic leadership refers to a manger’s potential to express a strategic vision for the organization, or a part of the organization, an to motivate and persuade others to acquire that vision. Strategic leadership can also be defined as utilizing strategy in the management of employees. It is the potential to influence organizational members and to execute organizational change. Strategic leaders create organizational structure, allocate resources and express strategic vision. Strategic leaders work in an ambiguous environment on very difficult issues that influence and are influenced by occasions and organizations external to their own…
4. Qualities of strategic leaders… Loyalty Keeping them updated Judicious use of power Have wider perspective/outlook compassion Self-control Motivation Self awareness Constancy/ Reliability Articulacy
5. Responsibility of a leader… A responsible leader must answer these following question… What is their primary role as chief strategist? What is their job as a leader during ongoing strategy making? What type of team should their strategy making create? When is strategy making finished?
11. Dr Vijay Malaya… Born- December 18, 1955 (age 53) Bantwal, Karnataka Occupation: RajyaSabha MP, Chairman- United Breweries Group, Kingfisher Airlines, Force India, Royal Challengers Bangalore, United Racing and Bloodstock Breeders. Net worth- US$1.2 billion Age -52 Fortune - Inherited and growing Source - liquor Net Worth- $1.2 billion Country Of Citizenship: - India Residence - Bangalore , India, Asia & Australia Industry - Beverages Marital Status- Married, 3 children Education- Calcutta University, Bachelor of Arts / Science
37. COCA-COLA INDIA: Coca-Cola was the leading soft drink brand in India until 1977 when it left rather than reveals its formula to the government and reduces its equity stake as required under the Foreign Exchange Regulation Act. CSE (CENTRE FOR SCIENCE AND ENVIRONMENT) ALLEGATIONS History reveals that companies with the strongest brands, most proactive policies of social responsibility, and deepest relationships with their consumers are the most attractive targets for NGO attacks. COCA-COLA RESPONSE Coca-Cola & Pepsi challenged the very authenticity of the CSE reportIn a statement published by Sanjiv Gupta, he mentioned that the allegations made by CSE were misleading & unaccredited data is used to discredit trusted and world-class brands. In order to regain trust of public, they carried out test individually & published full data to them by means of advertisement & corporate websites.
38. Coca Cola key to success: The CSE’s allegations of pesticide-contaminated Coke and Coca-Cola India’s response provide an important example of the world’s most important brand under attack and the steps taken in the aftermath. 1. Communicate openly with key constituents, including the public, media, employees, franchisees, 2. Attempt to collaborate with the CSE, acknowledging that your goals may be closer together than you initially imagine. 3. Choose to differentiate as a socially responsible company 5. Launched Coca-Cola echo Management System to educate the public