This document provides an overview of search engine optimization (SEO) and eMarketing techniques. It discusses key SEO metrics like organic search rankings and the importance of on-site and off-site optimization factors. Specific on-site recommendations include optimizing title tags, meta descriptions, headings, images, internal links and keyword density. Off-site recommendations include developing an inbound linking strategy through blogging, social bookmarking and maintaining internet equity. The document stresses that SEO is an ongoing process and encourages optimizing websites today.

1. Search Engine Optimization What it means to you, and how to move in the right direction today By Brad Kleinman

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12. H1 , H2 , H3

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